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Methodology: Brainstorming Awesome Business Blog Posts

Hubspot

For some inspiration, follow along with me here as we write an optimized blog outline together. How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website? Connect with HubSpot :

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5 Things Angry Birds Can Teach You About Online Content

Hubspot

They've surveyed the scene - gotten a lay of the land - and assembled themselves in a strategic order. Use this model and define a strategic order for how you publish your content online. Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Connect with HubSpot :

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Creating Quality Content in 2019 (For Search Engines and People)

Moz

Let’s review 10 tips that will help you start drafting a successful blueprint for your next blog post. I’m not saying you can’t write about your business when it makes sense, but in order to attract someone to your blog, you need to answer the questions and problems that they’re searching for answers to.

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7 Ways Digital Marketing Grows Your B2B Business

The Lead Agency

There are a number of business-to-business marketing opportunities out there that could act as excellent communication and promotional channels for your business. According to HubSpot, B2B businesses that blogged more than 11 times per month had almost 3X more traffic than those businesses blogging 0-1 times per month.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

Create and prioritize a list of offers and pieces of premium content that you will need to either rework, repurpose or create in order to start filling any gaps found in the persona-buyer’s journey table. Do your forms ask questions that your sales team needs to know in order to qualify leads when they first fill out a form?

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Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

In order for people to read your blog, they need to be able to find it. When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). 2) Is there a keyword focus?