Hubspot

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. Where target audiences vary the most, though, is between individual consumers and businesses. HubSpot is an example of a company that engages in B2B marketing. You might as well not be marketing at all.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

JANUARY 2, 2015

Too much of a focus on CTA’s in the right column instead of promoting what the reader wanted- more blog articles. Poor blog subscription rates. Promoted offers in a smarter way. A brand new blog that has been proven to knock socks clean off! 6) Updated blog author pages. Blogging' The end result?

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. Another great example is HubSpot.

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Allocation Storytelling Barriers Hubspot 160

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. That’s a lot of people looking for help. So how do you attract people looking for help relevant to your business? Businesses love to talk about themselves and how great they are. Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. But it’s also overwhelming.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. We''d appreciate your help! To help you get your marketing efforts off the ground, I''ve written up a short to-do list for you.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

MARCH 28, 2019

This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. These are the types of popups I use on my own site, and we use them at HubSpot too.

Lead Ranking 101

Lead Ranking Lead Scoring Tools Leads 101

Webbiquity

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. 97% more inbound links.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

MARCH 10, 2014

Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Hopefully it will help extinguish some of the anxiousness you''re feeling about "the unknown.". What I Wish I Knew Before I Started Blogging.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Ranking 28

Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Brand awareness.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

FEBRUARY 3, 2011

Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. Blogging tips Chris has picked up over your 11+ years of blogging. Connect with HubSpot :

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Hubspot

NOVEMBER 7, 2012

But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. And admittedly, we don't tout the value of product marketing enough on this blog. As inbound marketers, we create a lo- hot of content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

AUGUST 17, 2012

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! In HubSpot land, each intern is asked to find a "marketing buddy" who will be that intern's mentor and go-to for "stupid questions" and social support. Create a buddy system.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! If you're measuring anything, that means you're spending resources - be it time, be it money - into social media. We have a giant blog. Use social proof. "So

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. This is how public relations works, and guest blogging is yet another offering to help establish these connections.

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? Google Launches Promotions on Google Shopping, Enables Distribution to Google Offers & Maps on Android, Too, From TechCrunch.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Twitter Twitter can offer limitless value in promoting your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JUNE 28, 2010

Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. When it comes to proving the ROI of B2B social media, blogging can be the best place to start for many organizations. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

MAY 9, 2019

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Inbound Certification by HubSpot Academy.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

SmartBug Media

NOVEMBER 16, 2022

Just to ensure we’re all on the same page, HubSpot defines the inbound methodology like this: "Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. Your team has invested valuable time and resources in creating content; don’t let that hard work stop there.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

JUNE 6, 2012

Sure, this post will break out four different types of email contacts you will encounter in your database -- but it's important to note that what you call them within your company may differ than the names we've given them in this blog post. And you know what happens when you become a subscriber to the HubSpot blog and nothing else?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

MARCH 18, 2015

(And if you''d like to see how your blog stacks up, you can find your Inboundrank here. ). Many business blogs just post an article or two, then nothing for three months -- and then probably don''t see the results they''d hope. You need to define your Online Value Proposition (OVP) to help you stand out in a unique way.

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Hubspot

SEPTEMBER 27, 2013

If you''re looking to spruce up your inbound marketing knowledge, or you''re hoping to take a new employee (or your boss -- cough cough) to school on inbound, this is a great resource for you. This ebook shows you how to implement a strategy that helps you create relevant, stellar content. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

The Lead Agency

MAY 12, 2022

This online content becomes the face of your business and is on display for search engines to crawl. Blogs can attract more qualified website traffic, and this can lead to an increase in new clients. According to HubSpot, 42% of companies have acquired a customer through their blog. .

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

APRIL 27, 2012

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

MAY 3, 2018

But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? What Is a Blog? ugh, where do you even start? About" page.

Template 101

Template CMS Development Domain Buyer Personas 101

Scoop.it

SEPTEMBER 11, 2018

Still haven’t started your business blogging efforts? Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. In fact, an average blog post costs an average of $900 and takes 3 hours and 20 minutes to create.

Curation 67

Curation Content Paid Search Agency Custom Publishing 67

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Marketers must know where & how they’re going to publish & promote their content. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Don't have buyer personas in place for your business?

Template 78

Template CMS Development Buyer Personas Lead Ranking 78

Hubspot

AUGUST 21, 2017

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking. Check out how Sam Mallikarjunan , Executive Strategist at HubSpot, uses his background photo: 3) Add a ProFinder Badge to your profile. 4) Take advantage of the blog/website links on your LinkedIn profile.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social. Explainer Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101