Optinmonster

OCTOBER 29, 2023

Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads. Guest Blogging Statistics 60% of blogs write 1-5 guest posts per month. 3% of blogs write over 100 guest posts per month. 79% of editors say guest content is too promotional.

Statistics 91

Statistics Paid Content Stats Blogger 91

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. They can engage with followers, use hashtags to find new ones and expand reach, and promote their posts.

Social Media 91

Social Media Advertising Channels Media Work Management 91

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Ranking Lead Scoring 28

Hubspot

JANUARY 2, 2015

Too much of a focus on CTA’s in the right column instead of promoting what the reader wanted- more blog articles. Poor blog subscription rates. Promoted offers in a smarter way. A brand new blog that has been proven to knock socks clean off! 6) Updated blog author pages. Authors with no identity.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. Decide how and where to promote your blog. Part of your strategy should include a promotion plan. You might have the same promotion idea for every post across the board to streamline this process, or have a different idea for different posts.

Enterprise Management 92

Enterprise Management CMS Development Marketing Automation Services Marketing Management 92

ClearVoice

DECEMBER 8, 2020

For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. It doesn’t matter if you promote from an official business page or your personal page on Facebook.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Marketing Insider Group

FEBRUARY 23, 2021

It will help confirm that your business is the right choice for them. But it means you can start creating something most businesses aren’t. Source: HubSpot. Add to Your Blog. Another place you can repurpose case study content is on your business blog. To me, this statistic is surprisingly low.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Your problem might not be the content you're posting, but how you're executing and promoting that content. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ).

eCommerce 88

eCommerce Peer-to-peer Statistics Thought Leadership 88

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

MARCH 21, 2011

The chart above is proof that bloggers shouldn’t lose faith – in fact they should have a little patience and be persistent in their blogging effort. More evidence is the progress that the team at PrimePay , a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently.

Promotion 28

Promotion Blogger Hubspot Tactics 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Some ideas that come to mind are "resume examples," "how to get a promotion," or "how to get a job in new york city."

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist. Connect with HubSpot :

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. HubSpot offers many content marketing tools, and many of them are free to try. HubSpot also makes products for sales and service teams. In the case of HubSpot, you can do that by default. Google Docs.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

AUGUST 11, 2011

It's simply because they're not promoting the presence they have! Once you've created your social media accounts and optimized your profiles, the next step is to promote them and increase your reach. Don't miss out on these 5 simple places to promote your presence. 5 Places to Promote Your Social Media Presence.

Social Media 28

Social Media Promotion Media Business 28

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. Another great example is HubSpot.

Allocation 158

Allocation Storytelling Barriers Hubspot 158

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Marketers are paying attention to their prospects’ increased preferences for video, with 60% of all businesses responding to one Biteable survey on video marketing , saying they spend some of their resources on video marketing.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. Promote Your Content Often via Social Media in a Fresh Way. If you fail to promote your content , don’t expect it to perform well. Simply put by content marketer Salma Jafri, the mantra of smart marketers is “ create less, promote more. ”.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. Where target audiences vary the most, though, is between individual consumers and businesses. HubSpot is an example of a company that engages in B2B marketing. You might as well not be marketing at all.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Consider how you can use your blog to promote your amazing offers, and come up with article topics from there.

Template 28

Template Business Blogging Planning Buyer Personas 28

PureB2B

JUNE 13, 2017

For example, HubSpot can set up workflows for you to map out the customer journey. Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

PureB2B

JUNE 13, 2017

For example, HubSpot can set up workflows for you to map out the customer journey. Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

FEBRUARY 23, 2016

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. These are the types of popups I use on my own site, and we use them at HubSpot too. HubSpot Popup Forms is free and easy to set up for this. The posts are amazing. The quality is unquestionable.

Lead Ranking 101

Lead Ranking Lead Scoring Tools Leads 101

Hubspot

MARCH 10, 2014

Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013!

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Ranking 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Webbiquity

MAY 10, 2011

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. What should they promote? Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

NOVEMBER 15, 2010

Evergreen content may not be fresh, but it can still attract visitors to your website and generate leads for your business. We've discussed the basics of promoting evergreen content in social media before, so here are some tips for using landing pages and marketing analytics to derive more value from your evergreen content.

Lead Ranking 28

Lead Ranking Lead Scoring Landing Pages Leads 28

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right?

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Hubspot

MARCH 2, 2011

But what about using analytics strategically to achieve the goals of a particular blog article? Strategic bloggers know how to effectively use their business blogs to achieve specific goals. Tip for HubSpot Customers: Using HubSpot's Blog Analytics , filter the data by clicking on a particular column (e.g.

Analytics 28

Analytics Blogger Click Rate Hubspot 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

LeadSquared

NOVEMBER 24, 2015

Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. In fact, create Facebook groups for discussions and then promote your publication. Question 5. Question 9.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

FEBRUARY 10, 2014

If so, consider incorporating author profiles into your blog -- both at the end of individual articles as well as on separate author pages that aggregate content published by that author alone. Why put all the weight of content promotion on your own shoulders? 4) List of Contributors. 5) Social Share Buttons (Must-Have).

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28