The Point

SEPTEMBER 23, 2015

Link keywords within blog content to relevant Web pages. Linking keywords within blog posts to targeted Web pages or landing pages has long been an effective way to drive sales leads and also increase the “authority” (in SEO parlance) of the linked pages. from your Blog: 10 Tips for Higher Blog ROI.”.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Webbiquity

APRIL 11, 2023

This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you.

Marketing AI 315

Marketing AI Curation Content SERP 315

Brightedge

NOVEMBER 20, 2020

In order to maximize visibility and increase your opportunity to ranking well, it’s important to own your local listing, otherwise known as a Google My Business page. Claiming your business profile using Google My Business. A business profile can be added to Google by anyone.

Google 72

Google Business Ideal Customer Profiles CTR 72

Webbiquity

JUNE 30, 2010

What separates blogs from other forms of writing (white papers, articles, e-books, etc.) is the interactivity–blogs are meant to be conversations, not monologues. The result is that other blogs and social networking sites become productive sources of blog traffic, as well as being helpful for search. Tweet This!

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Google Analytics ) to the lesser-known (e.g., 4 Business Blogging Best Practices by HubSpot Blog. 50 Ways To Optimize Your Blog by jeffbullas.com. Post on Google Buzz. Tweet This!

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

SEPTEMBER 9, 2010

1) Putting ads on your blog. This is the most obvious way to make money blogging. You can sign up for Google Ads and Adbrite , which are two of the most well-known. The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. Add this to Google Bookmarks.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Webbiquity

MAY 6, 2020

Further, barely half (53%) of marketers say blogging is their top content marketing priority. Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers. Blogging enables you to showcase your knowledge and become an authority in your subject of expertise.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

NuSpark Consulting

JUNE 24, 2012

With more than 40 million users Google+ is growing as a social media powerhouse. Considering Google is the largest search engine in the world it would only make sense that you create a Google+ business page. Share lots of pictures : Google plus is optimized for sharing photos. It is as effective as you make it.

Google 100

Google Adsense Business Social Media 100

Content Standard

DECEMBER 14, 2023

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Dusty has led multiple successful content programs that have earned multiple industry awards including the 2021 Webby Award for Best Business Blog / Website.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.

Google 78

Google Adsense Tools Doubleclick 78

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Webbiquity

APRIL 4, 2019

Those audiences come back regularly for highly relevant information and entertainment. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Do all of the above.

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263

Optinmonster

OCTOBER 29, 2023

Over 50% of bloggers report that it has gotten harder to get traffic from Facebook over the past two years, and nearly one-fifth say it has gotten harder to get traffic from Google. Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads.

Statistics 94

Statistics Paid Content Stats Blogger 94

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? What are the latest Google trends and hot topics that relate to your target audience?

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Hubspot

NOVEMBER 23, 2011

You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. They also get automatically pulled into social networks as the description when someone shares your content on sites like Facebook, LinkedIn, or Google+.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” ” Leave a comment (or subscribe) to a blog about IT recruiting. Social Media Marketing Supports Blogging by Driving Traffic to the Blog. Blogging is Your Home Base.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Webbiquity

JANUARY 22, 2014

The post was widely misinterpreted to mean “stop doing guest blogging,” as even Matt acknowledged in a later addition to his original post: “I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 8, 2019

Done right, influencer marketing helps to raise your profile in your industry, get in front of new but relevant audiences, and even get a bit of SEO benefit. At worst, Google will catch on and hit your site with a manual penalty. Done wrong, it can seriously damage both your personal and brand reputation. This is a bad idea.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

Hubspot

OCTOBER 17, 2011

One of the biggest, most widespread problems I see for business blogs is that they are caught up in their own world of technical vocabulary. There are many stock photography websites available with cheap rates, and of course you can always search for Creative Commons Share Alike licensed images through Flickr or Google.

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Directive Agency

FEBRUARY 4, 2022

Without eye-catching headlines and graphics, modes of consumer-business interaction, and a good website page layout, you will waste great content no matter how essential. An effective business blog is essential for attracting new readers to your website looking for information and solutions to their questions.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

SendX

DECEMBER 28, 2020

Take, for instance, a potential customer who lands on your business blog and found your content helpful. Such a person can be captured through an email sign up on your blog. They don’t just automatically store relevant information about your customers which your organization needs. This is where CRM tools come to play.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. So how do you attract people looking for help relevant to your business? You need to create consistent, relevant content that’s meant to educate and engage your audience.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Writing on the Web

AUGUST 18, 2010

Is your blog like my tennis, a hit or miss? Are you steadily delivering valuable, relevant content within the lines of your readers’ needs? You can’t do that when your blogging is a hit and miss. If you want to get found on the Web, you need plenty of content that’s relevant to your readers.

Business 100

Business Digg Buzz Blogger 100

BenchmarkONE

AUGUST 13, 2020

Create and Distribute Relevant Content Pieces . While this strategy does a great job of getting a business in front of a wider audience, it doesn’t guarantee clicks. While this strategy does a great job of getting a business in front of a wider audience, it doesn’t guarantee clicks. Use a Content Cluster Strategy.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Writing on the Web

MARCH 31, 2011

To find the best and most relevant content and bring it forward. But you do need to gather all that’s relevant and being said in your field and summarize the key points that are most important to your audience. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this via Gmail.

Curation 100

Curation Digg Content Buzz 100

The Lead Agency

NOVEMBER 11, 2019

The writer gets authority, qualified traffic, links, and leads, while the blog host gets another perspective for the content on their blog. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible. Boost Your SEO We’ve already mentioned that guest posting is an effective SEO strategy.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Hubspot

DECEMBER 29, 2011

You believe in the importance of creating relevant and interesting content for your prospects to consume. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. This blog post (how meta is that?) Is blogging really effective? So how do you go about doing that?

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

nDash

JULY 21, 2022

However, blogs are still a critical part of content development. Forbes lists eight reasons businesses should still use a blog, pointing out how it helps drive traffic to your website from SEO keywords and ranking on Google. Why Are Blog Outlines Important? That’s why blog outlines are so important.

Lead Ranking 52

Lead Ranking Lead Scoring Trust Marketing Template 52

Webbiquity

JUNE 6, 2017

“Dead” in this case (as is most often true) is an overstatement; brands that take the time to build a relevant, engaged following, and create share-worthy content, can still drive significant traffic through organic social. But reach has certainly been curtailed. It’s not just that social networks want to sell ads. .’

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Brandon James, BrandON Consultancy, recommended using sub-folders on your website.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? What are the most effective ways to get blog posts read? Purchasing Google or Facebook advertising to drive awareness. Do keyword research.

SEO 161

SEO Keywords RSS Adwords 161

Writing on the Web

DECEMBER 26, 2012

Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring. Google will love you. My Business Website: Content for Customers… or SEO?

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Webbiquity

DECEMBER 5, 2011

But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Social media.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Writing on the Web

MAY 29, 2013

Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Good business blogs – the ones that have large readership – are like good restaurants. 4 Common Blog Writing Stumbling Blocks. You go there for a good meal and leave pleasantly satisfied.

Content 100

Content RSS Opinions Business Blogging 100