Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? What are the most effective ways to get blog posts read? Purchasing Google or Facebook advertising to drive awareness. Do keyword research.

SEO 161

SEO Keywords RSS Adwords 161

Webbiquity

FEBRUARY 3, 2010

This also allows you to write fewer but more in-depth articles less suited to the blogging format. Google Knol. Google Knol unfortunately uses the insidious no-follow tag, so you won’t get any SEO benefit from posting there, but the articles themselves often show up well in search. Industry Publications.

Thought Leadership 100

Thought Leadership RSS Digg Content 100

Webbiquity

MAY 4, 2010

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. SEO the blog. Write compelling, relevant (i.e., Promote your blog posts to your relevant LinkedIn groups.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

MAY 29, 2013

Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Good business blogs – the ones that have large readership – are like good restaurants. 4 Common Blog Writing Stumbling Blocks. You go there for a good meal and leave pleasantly satisfied.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

SEPTEMBER 26, 2012

Then determine which ones are more likely not only to read your blog’s content, but also share it with others. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. Handy hint : subscribe to ScribeSEOTool and learn how to optimize each blog post with a handy checklist!). (See

Traffic 100

Traffic Blogger RSS Opinions 100

Webbiquity

DECEMBER 5, 2011

But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Social media.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 3, 2010

You can read his entire blog post here. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo. Business Blogging Tips. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. At the same time, prospects are increasingly spending more time searching for relevant content. it to ensure that it is relevant to the customer.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. There’s nothing new we can say on our website.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Webbiquity

JANUARY 8, 2010

To get started, select a blogging platform such as Blogger , TypePad or WordPress. Factors to consider include the option of hosting the blog on your own existing Web site, RSS feed capabilities, Trackback functionality, and of course personal preference. Who should write for your blog? Provide an RSS feed of your blog.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. Finding out how many Twitter followers or Facebook likes a school had was a quick Google search away. Photo Credit: ell brown.

Tips 28

Tips FAQ RSS Social Media 28

Hubspot

OCTOBER 26, 2010

Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Your blog title has to be engaging enough to break through the clutter on all of these channels. Link to Other Relevant Blogs.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Deploy Google Desktop or some other fast, simple, powerful desktop search tool. Judith Meskills SocSW Blog.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Deploy Google Desktop or some other fast, simple, powerful desktop search tool. Judith Meskills SocSW Blog.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

APRIL 3, 2013

Here's why the blog post is so beneficial to marketers -- and why the typical ad unit just won't cut it any longer. 13 Reasons the Blog Post Is the New Ad Unit. 1) Blog posts are naturally optimized for organic search -- and longer lasting! 2) Blog posts give you extended reach through social media.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Online Marketing Institute

JUNE 15, 2009

Make relevant comments and offer something of value. Keep it small, relevant and personal. Lee Odden says: August 30, 2007 at 7:41 pm Hey Sean, the places I look for the owner’s name of a blog include: - Post detail page, next to date or tags - “About&# page - Backlink anchor text to the blog.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Industrial Marketing Today

OCTOBER 26, 2009

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. For example, the search term “industrial valves” yields 238,000 pages in Google. It is okay to ask for job function or title if it is relevant to your offer. What’s the solution?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

OCTOBER 7, 2010

Assuming you have remarkable content on your blog, which I know all you HubSpot blog readers do, your readers would be interested in coming back to your blog to read your latest posts. Add a subscribe button linking to your RSS feed URL. These days, RSS isn’t the only way readers keep tabs on their favorite blogs.

RSS 28

RSS Hubspot Landing Pages Webinar Metrics 28

Online Marketing Institute

JANUARY 4, 2011

In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort. Having multiple contributors ensures your blog will be a compilation of multiple viewpoints and relevant expertise that attracts a variety of readers.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

JUNE 7, 2010

Ever hear people throw around terms like RSS or.XML and you wrinkle your forehead in confusion but nod your head because you don't want to admit that you haven't a clue? This blog post will lift some of that mystery by covering the ABCs of blogging's most important terms. 39 Commonly Used Blogging Terms you Must Know!

RSS 28

RSS Blogspot Blogger Tagging 28

Online Marketing Institute

MARCH 30, 2011

To find the best and most relevant content and bring it forward. The key is that it needs to be relevant and engaging. When it comes to online marketing Google is now cracking down on bad content, so it’s important to be original. Reply Post a Comment Click here to cancel reply.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Buzz Marketing for Technology

JUNE 27, 2008

Essentially, neither managers nor early KM practitioners got it: KM is all about enabling people to obtain relevant, context-rich information, and connection with appropriate experts, easily, when they need it, so that they can be more effective doing their unique jobs. Judith Meskills SocSW Blog. Myst Daves Business Posts.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Demand Wave.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Demand Wave.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Demand Wave.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Hubspot

JUNE 23, 2011

So blogs are really good at this because blogs typically are almost articles, and a lot of business blogs are how-to articles. So you always want to have a visible call to action on every single blog post that is relevant to the actual post itself, right? So you are helping the people. David: Right.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. Engaging your visitors with relevant and fresh content will help to convert them into fans, followers and ultimately to loyal customers. These include: Lack of page titles No optimization of headlines and subheads (H1, H2 tags etc.)

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60