Martech

MAY 24, 2023

Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle. Then take steps to build the roadmap: Identify business needs and the marketing tech needs that align with them.

Paid Search Agency 104

Paid Search Agency Ad Building Advertising Agencies Planning 104

Marketing Insider Group

JANUARY 18, 2021

It’s now marketing’s job to build interest in a product or service, get into consumers’ minds, and persuade them to take desired actions. A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. Source: SuperOffice. Gain a deeper understanding of your target buyer personas.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Lead Forensics

APRIL 16, 2024

Craft Personalized Outreach with AI-Powered Insights (5x More Likely to Convert) Understanding your leads’ needs and preferences is crucial for building rapport and securing meetings. Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4 What to do?

Paid Search Agency 104

Paid Search Agency Advertising Channels Gartner Amazon 104

Martech

SEPTEMBER 28, 2023

of the world’s biggest companies have adequate internal resources to take advantage of new technologies, with over half (52%) opting for a blended skills approach to AI implementation using in-house staff alongside external suppliers. Only 23.2% Dig deeper: What does the future hold for genAI?

Paid Search Agency 125

Paid Search Agency Domain Gartner Barriers 125

Martech

NOVEMBER 4, 2021

She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience. ” Building agility and adaptiveness means content teams should know how much they’re getting back for their content efforts. Image: Gartner and Aprimo.

ROI 143

ROI Content Marketing Planning Gartner 143

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here’s our guide to help you get started. This external perspective can help you align your strategies with broader market shifts.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Zoominfo

AUGUST 24, 2022

Modern sales and marketing teams need various tools to help them do their jobs. Centrally managing multiple data sources — both first- and third-party — is necessary to build a results-driven GTM strategy. According to Gartner , companies estimate they lose on average about $13 million per year because of bad data.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Work Management Marketing Management 130

Tomorrow People

APRIL 27, 2021

Build lasting relationships with the audience you care about most. You want to help your audience learn, grow, and solve difficult problems. While he is somewhat active on Twitter, he also founded a vital resource for his technology community called SaaStr. Helping your organization become truly customer focused.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Billboard the chapter titles in a table of contents.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner.

CMO 57

CMO Enterprise Management Planning Work Management 57

Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? Increased efficiency: Manual tasks are time-consuming and resource intensive. Decrease page loading time for buyers, no matter where they’re located.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Animalz blog

FEBRUARY 25, 2024

“If you build it, they will come” is a classic startup mistake. Gartner expects a decrease of 50% or more by 2028. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. Alignment between your resources (e.g., Sometimes they do.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). The best thing we can do is empower marketers to address them—and help other teams do so, as well. While marketing plays a key role in building and moving pipeline, they’re also the team that starts the story—more times than not.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SalesIntel

DECEMBER 13, 2021

While suppliers were once the sole source of information about products and services, endless internet resources have sprouted. 77% of B2B Buyers State Their Latest B2B Purchase Was Very Complex Or Difficult (Gartner). There Are Six Jobs Customers Must Complete to Make a B2B Purchase (Gartner). Customers Are 2.8

Gartner 92

Gartner B2B B2B Sales Conference 92

Rev

APRIL 5, 2023

Yet breaking into new markets and booking revenue requires time—a resource that many companies don’t have enough of. Rev has developed AI-driven ICPs using exegraphic data to build better customer profiles that understand how companies behave and change. Maximize your resources. In a vacuum, not a bad strategy.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Planning Marketing Management 78

ANNUITAS

APRIL 10, 2023

In our Behind the Buzzwords content series, ANNUITAS breaks down the complex jargon you see trending in go-to-market thought-leadership and helps you cut through the noise to contextualize it for your organization. As Gartner explores below, an actual journey that customers take is often extremely complex. What does it mean?

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

AUGUST 19, 2022

Integration is essential when building and optimizing your marketing stack. The technical part of the endeavor makes it a resource-intensive and daunting task. Martech debt can be caused by: Lack of requirements and resources. Yet for most organizations, martech integration is not a priority — and understandably so. Get MarTech!

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Budget 114

DiscoverOrg

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. This reassures your CEO and builds team morale. But what comes next is almost as important. Identify some quick wins. You’ve probably inherited a team.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Martech

OCTOBER 30, 2023

The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. Allocate the budget appropriately for technology, team resources and ongoing optimization. Resource intensive. Step 2: Build foundations.

Personalization 123

Personalization Practices Allocation Enterprise Management 123

Salesforce Marketing Cloud

MARCH 21, 2022

Inclusion is about an organization’s behavior: are all individuals, regardless of demographic or work location, treated fairly, with equal access to resources and opportunities for advancement and the ability to contribute to the organization’s success? According to the Academy to Innovate HR , diversity is the what , inclusion is the how.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Referred to as a “lead nurturing” process, businesses can use automation to send resources on a monthly basis that educate the lead and address common questions potential customers might have.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. The big challenge is building the right dynamic between CEOs and CMOs.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . More technology without intelligent, skilled resources to develop requirements, implement, manage and use the technology is a fool’s errand. Get MarTech!

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

Zoominfo

FEBRUARY 23, 2023

The building blocks of a data governance strategy include: a strong team with well-defined roles a robust policy framework a culture that prizes high-quality data Here’s how they all come together to make data governance a key differentiator for your business. To build a modern data governance framework, consider the following components: 1.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

Customer Experience Matrix

OCTOBER 27, 2019

Note that it's truly a build/buy choice: many of the buyers already have extensive customer data management operations, so they probably could have built the systems for themselves. Competitors of the acquiring firms will feel pressure to offer similar services that help their clients deploy customer data.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. Building vs. buying can be a good choice if you have unique requirements or need total control over the AI models’ training data and development.

Enterprise Management 101

Enterprise Management Generation Work Management Marketing Management 101

Heinz Marketing

NOVEMBER 30, 2021

Indisputably the first foundational step in building a predictable and profitable pipeline is validating the perfect-fit company that your organization serves and solves for. Combining the qualitative and quantitative insights from your research will help match the data your sales team experience and the data your CRM solution reveals.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Ad Building Cross-Selling 114

Seismic

MARCH 28, 2024

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. According to Gartner , managers who understand how to be a good coach can help individuals increase performance by as much as 8%.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Hubspot

DECEMBER 7, 2020

In October, we teamed up with Canva to better understand how the COVID-19 pandemic has affected marketing leaders, their resources, and their teams. A recent Gartner poll revealed that 48% of employees will likely work remotely at least part of the time after COVID-19, versus 30% doing so before the pandemic. Pre-Pandemic.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Salesforce Marketing Cloud

FEBRUARY 23, 2022

It might cover how a company rolls out new technology internally, such as an enterprise collaboration system, or new human resource policies detailing how employees should social distance as they navigate the office. In the past three years, the typical organization has undertaken five major changes, according to Gartner research.

Enterprise Management 98

Enterprise Management Work Management Service Burn Rate 98

Martech

NOVEMBER 9, 2021

According to Craig Rosenberg at Gartner , RevOps teams are best defined as “the function that designs and manages and tracks non-product experiences across the entire lifecycle.” How to build a successful RevOps team. This ensures your RevOps provides the right resources to contacts. “If Lead-to-account matching. Attribution. “If

Account Based Marketing 105

Account Based Marketing Ad Building Lead Scoring Lead Ranking 105

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. Evaluate your resources and budget.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Thinkers360

FEBRUARY 28, 2024

In addition to the Thinkers360 thought leader and influencer directories, we suggest utilizing additional resources such as analyst company web sites (e.g. Build Authentic Relationships: AR and B2B influencer relations transcend transactional endeavors. Focus on building genuine connections with analysts and influencers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52