Book review of Marshall Sponder’s Social Media Analytics
Biznology
SEPTEMBER 2, 2011
He’s the author of the WebMetricsGuru blog and a well-known conference speaker and analytics expert, but Social Media Analytics is is first book, a surprise given how much he writes. And the book is a surprise (a good one) in other ways, too. And Marshall does mention Converseon in the book, for whom I work as Chief Strategist.
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