Biznology

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Book review of Marshall Sponder’s Social Media Analytics

Biznology

He’s the author of the WebMetricsGuru blog and a well-known conference speaker and analytics expert, but Social Media Analytics is is first book, a surprise given how much he writes. And the book is a surprise (a good one) in other ways, too. And Marshall does mention Converseon in the book, for whom I work as Chief Strategist.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on.

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Let's Face It For Facebook: It's All About The Benjamins

Biznology

Privacy is an illusion when it comes to Facebook. All of this talk about how Facebook listens and has heard the cry of the dear Facebook faithful is bunk. Honestly, it's not the first priority of most companies, so why would Facebook be any different? Bottom line is that Facebook is about money.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Too many of them read like something a used car salesman might tell you as you walk onto the hot dusty lot along the lines of the false-charming “book of jokes” that you might deliver at Toastmasters. ” How to use influencer marketing to promote your book. ” The state of earned media blogger outreach.

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Man versus machine

Biznology

Of course, you’ll see the opposite view by many others, such as IBM ‘s Ginni Rometty and Facebook ‘s Mark Zuckerberg , pretty much making the argument that it shouldn’t be man versus machine, but should be man with machine. Mark Zuckerberg, Facebook).

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AI and emotions

Biznology

While Elon Musk, a hands-on engineer, is concerned with how dangerous AI can get, Facebook ’s Mark Zuckerberg has a more optimistic approach. During Facebook Live stream back in July 2017, Zuckerberg tried to attempted to counter any panic over artificial intelligence and its potential.

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Slow and steady content-creation wins the Google Search race

Biznology

Because there are so many people selling, marketing, and promoting SEO services, putting the cart before the horse is very compelling.

Google 179