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Why brand campaigns need to be paw-sitively bold in today’s marketing climate, with Gamma

B2BMarketing.net

Plus, stay tuned to hear about the CFO and CEO’s reactions to their bold brand idea and if the big purple dog has a name… The post Why brand campaigns need to be paw-sitively bold in today’s marketing climate, with Gamma appeared first on B2B Marketing.

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Google: Bolded Text Can Help Your SEO via @sejournal, @MattGSouthern

Search Engine Journal

Google's John Mueller confirms bolding important text in a paragraph can help your site's SEO as it allows Google to understand the content better. The post Google: Bolded Text Can Help Your SEO appeared first on Search Engine Journal.

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From Twitter to X: Lessons Learned from Twitter’s Bold Rebranding

Convince & Convert

But amidst these bold moves, an important question arises: How do we navigate the complexities of such a major shift in social media identity? Don’t forget to listen to: The post From Twitter to X: Lessons Learned from Twitter’s Bold Rebranding appeared first on Convince & Convert.

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B2B Content Marketing > Going Bold or Fading to Beige?

Marketing Interactions

It shouldn’t surprise you to learn that the top reason cited to excuse why B2B marketing isn’t bold, contrarian and provocative by 57% of CMOs is risk aversion. It’s the only way to get the right color spectrum into the bold content your audience is clamoring for. The post B2B Content Marketing > Going Bold or Fading to Beige?

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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The No-BS Guide to Building a Bold Brand Personality

DivvyHQ

If you’re ready to build or reshape your company as a bold brand, check out our latest guide. While many would think that enterprise brands should keep their voice and tone buttoned-up and professional, that’s actually not the case. In fact, you’re more likely to evoke stronger ties with your customers when you inject emotion.

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SEO Split-Test Result: Does Bolded Text Help Your SEO?

SEMrush

We decided to test if bold pieces of text on the blog pages of a Canadian SaaS company can help their SEO performance. What do you the impact was on organic traffic? Check this out.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.