Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

Blogger 154

Blogger Word of Mouth Case Study Case Studies 154

seo.co

JANUARY 29, 2021

Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services . A blogger outreach campaign can expose your brand to many opportunities.

Blogger 72

Blogger Outreach Service Advertising Agencies 72

Webbiquity

NOVEMBER 23, 2015

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Yet bad, even horrible , blogger pitching practices remain common—because they are easy. ” Perfect!

Blogger 100

Blogger Practices PR Outreach 100

Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty. WHAT ARE THE EXPERTS SAYING?

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

nDash

DECEMBER 15, 2020

Creating a robust guest blogger program can give marketing teams breathing room, increase blog cadence, improve SEO and enhance brand reach. But how do you find guest bloggers? Here are some top tips on where to look, how to cultivate relationships and how to get the best response from outreach efforts. Ask Your Guest Bloggers.

Blogger 52

Blogger Ad Building Outreach Eye-Tracking 52

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 153

Blogger Outreach Case Study Case Studies 153

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Sharpspring

NOVEMBER 10, 2022

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. Write it down, keep it visible, share it with your marketing team and refer to it often. Write down why you are setting up a blog. Write down what you want your blog to be about. Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. If you’re planning to launch a new blog or you’d just like to improve your writing skills, start with these ten writing tips and tactics.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

SmartBug Media

FEBRUARY 25, 2020

Because they are more focused on liaising with the press, their writing style is less sales-y than marketing writing tends to be. They are accustomed to writing and delivering company messaging in a compelling and creative fashion. Leverage Influencer Relationships.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Navigate the Channel

OCTOBER 10, 2023

Clear, understandable responses demonstrate your commitment to customer service and help foster lasting relationships. Regularly writing about trending topics forces you to stay up-to-date with the latest developments in your industry. Remember to promptly respond to comments and questions from readers. Consistency is key.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Anyword

SEPTEMBER 22, 2022

It’s all about building a strong relationship between you and your customers. Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. Because the blogger or writer receives commission when someone engages with their content, an affiliate link may not be 100% unbiased.

Blogger 98

Blogger Ad Frequency Content Transparency 98

Convince & Convert

APRIL 22, 2014

Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Outreach 158

Outreach Blogger Brand Identity Branding 158

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. The blogger program is a paid program in which we compensate bloggers monetarily for their posts.

Guidelines 155

Guidelines Blogger Merchandising Outreach 155

ClearVoice

SEPTEMBER 20, 2022

This idea may seem complex if you’ve never had to find a guest blogger before or have never been one. Typically, the blogger has subject matter expertise or is a notable figure within your industry. Builds great relationships : Even large brands can always stand to improve their relationships. What is guest blogging?

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

Online Marketing Institute

AUGUST 21, 2018

But as a blogger building your personal brand, guest posting may be the foremost strategy for ensuring your readership base increased over time, and that your name is established in the blogosphere. When you write informative articles on someone else’s blog or website, you increase their readership base. The result?

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use. Useful for optimizing content for search. Choosing the right plugins.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Onalytica B2B

MARCH 15, 2018

Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies. I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. That’s because they ease the journalist’s burden by anticipating needs, smoothing the path to sources and building a relationship of trust. He also writes regularly for the tech news site SiliconANGLE.

PR 135

PR Practices B2B Blogger 135

Onalytica B2B

MAY 3, 2018

On one side of the argument, it’s a numbers game in which you want to be tracking and engaging with enough influencers so that you get results, but in the same breath, it’s a matter of quality over quantity as engaging with too many influencers can leave you stripped for time and negatively impact relationship building.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Webbiquity

JUNE 1, 2021

Don’t let it ruin your chances to foster a potential long-term relationship. Hordes of bloggers may want to collaborate with you for the sales commission. What your buyers write about you and how they rate your offerings is going to shape your business’s future. The first impression matters.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Content Standard

JULY 14, 2015

Blogger outreach has been identified as a crucial strategy for disseminating content through media platforms that have built-in audiences. However, many brands operate under the mentality that the only appropriate time to reach out to bloggers is during some PR push. R-E-S-P-E-C-T, Your Content Means A Lot To Me. Think Long Term.

Blogger 40

Blogger Outreach Marketing & Strategy PR 40

Webbiquity

NOVEMBER 12, 2019

.” You’ll miss the opportunity to build new relationships. Journalists, bloggers, analysts, potential partners (companies with complementary / non-competitive products who sell into the same target market), and other influencers may be out there tweeting, writing, commenting, or posting about your company.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Biznology

MAY 3, 2018

James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. We’ve changed our webinars to live expert interviews. The answer is keyword ontology.

Keywords 170

Keywords Marketing AI Webinar Metrics Blogger 170

Oktopost

JULY 6, 2022

That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Episode Summary. But what’s the best way to tell their story? Employee advocacy, of course!

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Bloggers are writing longer articles but are publishing less often ( Orbit Media Studios ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Trade Press Services

FEBRUARY 19, 2024

Sophie Alcorn of Alcorn Immigration writes : “The more narrowly defined your field of expertise, the easier it will be to demonstrate that you are at the top of it. Speaking engagements can also help establish enduring business relationships. Do clearly specify your area of expertise. Do leverage press and media exposure.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Webbiquity

JULY 30, 2020

You can also use your relationships with speakers and influencers to strengthen your content strategy. Lexie Lu is a freelance designer and blogger from Williamsport, PA. She writes on Design Roast and can be followed on Twitter @lexieludesigner. A version of this post originally appeared on SmartMeetings.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. Benchmarks that also contribute specifically to SEO and social media quality need to be reported on and measured, such as the acquisition of inbound links and relationships created with key influencers or third party site owners. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Convince & Convert

MAY 28, 2014

I want to share some quick examples of brands who do a great job working with the right influencers and nurturing those relationships instead of doing mass outreach. The following brands don’t follow the philosophy that “everyone wears clothes” or “everyone eats” or other such things brands tell themselves to mass email bloggers.

Word of Mouth 158

Word of Mouth Blogger Case Study Case Studies 158

ClearVoice

APRIL 25, 2022

You can also take your knowledge and expertise and share it with others as a guest blogger, especially as a guest blogger on a high DA-ranked website. As a guest blogger on someone else’s website, your content’s backlinks can drive traffic back to your site. Build personal relationships. Write great content.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Optinmonster

MARCH 22, 2024

The Debate The reasons why you may want to allow blog comments or not is summarized nicely by popular bloggers Pat Flynn and Everett Bogue. Bottom Line: Comments are Nice to Have, Not a Necessity Comments can be used to further relationships with your existing readership, provide social proof, or to elicit feedback.

Correlation 76

Correlation Lead Scoring Lead Ranking Traffic 76

Webbiquity

MARCH 8, 2018

But as bloggers and vloggers have risen in number and following, and including them as part of marketing strategies has become the norm, they’ve started to become celebrities in their own right—with the ability to demand more money for their influence and time. Foster long-term relationships. Some even provided blog giveaways.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Optinmonster

JULY 12, 2021

But with so many blogs out there, it can be hard to make your writing stand out from the crowd. Before we get started, let’s get clear on how bloggers actually make money. Nurture the relationship until those new leads become loyal (and paying) customers. Not sure if OptinMonster is right for bloggers?

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. All you need to do is write blog content that’s helpful to your audience. Here are some best practices for writing blog posts that convert. Starting a blog for your business is simple.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Webbiquity

OCTOBER 22, 2020

Though it requires a significant time commitment, writing a blog is a great opportunity to get your personal voice across, show off your expertise, and drive organic search traffic. Some groups explicitly bring local entrepreneurs together to meet one another and build professional relationships. Start a blog.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218