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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. A more robust website, with information that supports the education of the buyer, as well as validate vendor expertise, ultimately builds trust and brand.

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5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. The first step is figuring out who your competitors believe are key influencers in the industry, and, then, checking their validity. Suggested Tools.

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

Most bloggers think about search as the primary customer acquisition channel for blogging. Then, once that initial demand is validated attempt, scale up by following an agreed business plan. Nico Prins is an online marketer with a passion for travel. In many (most?) We’ll use blogging as an example.

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Better Business Blogs: Correct Those Broken Links

Writing on the Web

This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Fix any valid, broken links (yes, all of them)! Based in Illinois, Susan Boggs is a digital business and online marketing consultant. Find her online at SWBmedia. That’s never good.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Online Marketing. Internet Marketing. Image credit: Ajax Union.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

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Vote: What Makes You Read a Blog Post?

Writing on the Web

Bloggers agonize over headlines and still rarely get them right. So of course having a sharing option is important if you want your post to be read widely, but the social validation of having a few tweets at the top is also a crucial psychological reinforcement that says: “this is a post that should be read!”. Blog this on Blogger.

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