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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Sixty-two percent believe that their current content marketing approach is more successful than one year ago.

48 Phenomenal SEO Guides, Tips & Tactics


Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting.

7 SEO Tactics Most Marketers Ignore


Search engine optimization has a reputation for being hard and brutally competitive. SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. So not only are there a lot of SEO tactics that most marketers ignore – most marketers are ignoring SEO entirely. Your site’s internal search records.

Search Traffic Declining? You’re Not Alone (and What to Do About It)


If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Second, optimize news releases themselves for search.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query?

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This could be from a keyword search , a link from an external site or a link in an email. Where do you rank on search engine returns? How do you use your blog analytics ? There ssets (free). ocial Media. Subscribers.

Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. Every year, more and more companies are finding and vetting potential service firms online. Impact of Online Lead Generation on Growth and Profitability. Optimize your website for online lead generation. Design your site for easy user experience.

How to Master Local Lead Generation


Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away. Local marketing refers to marketing efforts targeting your nearby community—both offline and online.

5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. You can generate a lot of user feedback by letting blog visitors speak their minds.

The 14 Best Content Planning and Research Tools


With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Showcase reviews: Online Marketing Institute. 3)

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

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The Human Approach to Link Building Outreach


To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Speaking of stock emails…I know email marketers swear by them, but I have limited success with them. More often than not, a curt third attempt will generate some sort of response where the first two failed. There are none.

25 Awesome B2B Blogging Tips


Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. Do research on your target audience, either on your own or with the help of an Internet marketing company. To increase traffic or generate leads? Search Engine Optimization (SEO).

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The TOP 25 Must-Read Internet Marketing Blogs


Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. As you can see in the following graph from Statista , the total volume of posts and blogs is continously growing – and – yes, it can be easy to  miss important stuff from leading internet marketing blogs. Digital Marketer.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Social media has dramatically altered the buying process as well as marketing practices.

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Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Of course, being a winning blogger is more than just creating good content. After you do so, every email that you send will be a marketing message that could bring you another reader. Optimize for search engines. How will this generate traffic? But the real successful bloggers pore over their results and tailor their blogs accordingly. Use social media.

12 Marketing Techniques to Increase Your Firm’s Visibility

Hinge Marketing

We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward. Online Search and Search Engine Optimization (SEO). Media and Blogger Outreach.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength.  Not convinced?

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing  built into products, allowing the code to do some of the advertising work for you. Marketers need to work with development to design the right sharing experiences in order to generate maximum, positive posts.

What to Include in a Content Marketing Proposal

KoMarketing Associates

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Ways to Measure B2B Content Marketing Performance. B2B Online Marketing Blog Content Marketing

A B2B SEO Strategy to Attract the Right Prospects

Hinge Marketing

Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. Google is constantly changing the way it indexes and ranks pages in search results. Your blog is the “bait” that shows up in search engine results. Best Practice #3: Identify relevant keywords that are being searched.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

The Search Engine Optimization landscape has changed dramatically over the last couple of years. Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. Aim your energies at quality blogs.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength. Not convinced?

The New Risks in Pay-for-Placement Guest Blogging

Hinge Marketing

It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. The problem is, Rome wasn’t built in a day, and top search engine rankings aren’t either. Ideally, you will have a link from this guest blog site back to your website, which will ultimately help with your search engine rankings.

8 Ways What You Write Will Affect Your Bottom Line


99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! Content Strategy Online Marketing

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Please don’t. Kudos!

B2B Content Marketing: Do More Than Reinvent the Wheel

KoMarketing Associates

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. I’ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Don’t get stuck reinventing the wheel with your content marketing! B2B Online Marketing Blog Content Marketing

Why Quality Content is the Core for Any SEO Strategy


If you are a serious small business or online marketer, it certainly should be. It doesnt attract search engines, generate leads, or convert sales. So do search engines like Google, Bing, and Yahoo  Google in particular. To gain search visibility and traffic today, a company needs to be useful, solve problems, and develop a brand.

Using a Business Blog: Are You Hard to Find on the Web?

Writing on the Web

No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. Search for your business the way new prospects would search for you, without knowing your name. Blog SEO Tips for Top Search Results.

5 Common Marketing Challenges Agencies (and Companies) Face


Marketing is hard. But as marketers we thrive on these kinds of challenges, right? Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. Here, we’ve listed five of the most difficult challenges and noted the most effective ways to break down these barriers to achieve marketing success. (Note: Right!

10 Metrics Every Marketing Team Should Track

Hinge Marketing

“Make us more visible!” It is the mandate often heard by marketing teams for professional services firms. Many marketing teams are already blazing a path toward visibility for their firm using thought leadership marketing techniques, such as blog posts, books, speaking engagements or social media. SEE ALSO : 3 Huge Reasons Why You Should Care About Online Branding.

Best of 2009: SEO Tips, Part 1


Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Stoney deGuyter offers valuable insights on how search engines treat keywords, such as that capitalization (usually) doesn’t matter, keywords have more weight if they are used in a title or header tag or are bolded, and search engines are getting better at recognizing forms of a word (e.g. SEO Tools 101, Part 1 by Search Engine Watch.


87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketing Pilgrim ). 2. Brazilians have the highest number of online friends of any country, averaging 481 friends per user, while the Japanese average only 29 friends. 500 firms. ( V3 Integrated Marketing ).

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No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

How can you learn basic search marketing for blogging in 5 minutes or less? Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. Blog this on Blogger.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Optimize blog content for search? Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 21 Ways Bloggers Engage by Heidi Cohen.

How to Hire the Perfect Person to Run Your SEO


Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). Over the last decade, marketing departments across the world have had to adapt to the changing landscape of online marketing. How competitive is your market? SEO marketing manager. Director of marketing.

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Best of 2009: Social Media Marketing, Part 1


With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. by HubSpot.

How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes


Did you know Google’s search algorithm changes 500 or 600 times a year? Updates to the world’s largest search engine can range from massive to minimal, but a single day rarely goes by without an update. Kissmetrics founder Neil Patel defines authority as “the likelihood of a single site to rank well” for a given search term. Content Marketing Online Marketing SEO

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media.