Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. A business blog is a powerful online marketing tool for inbound lead generation.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Webbiquity

MARCH 13, 2019

So, this recruiting firm is good at networking: online and in the real world. But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

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Social Media Search Marketing Social Marketing Optimization 204

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * Lincoln Murphy.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Writing on the Web

SEPTEMBER 26, 2012

He comes from an unremarkable background far away from Hollywood, but his blogging has amassed thousands of followers and his approach has changed the way people view the entertainment industry. Of course, being a winning blogger is more than just creating good content. How will this generate traffic? Enable subscriptions.

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Traffic Blogger RSS Opinions 100

Writing on the Web

OCTOBER 14, 2015

The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog. How to Make Money Directly from a Business Blog. Sell Your Blog – In September of 2003, Jason Calacanis founded Weblogs, Inc., Indirectly.

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Cost Per Click Merchandising Cost per Acquisition Adsense 100

Hubspot

MAY 27, 2010

I attended and spoke at the Online Marketing Summit. I met dozens of business and marketing folks from the Phoenix area, along with several from Canada and had a great chance to take the pulse of online marketing. Generate knowledge and ideas to help drive more online business 3.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. That’s what AdRants is for.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 23, 2010

Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing? Call-to-Actions – Your blog should be a lead generating machine. Great blog call-to-actions are action oriented, positive, clear, and direct.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Writing on the Web

JUNE 29, 2010

brand recognition, market positioning. lead generation. Blog this on Blogger. thought leadership status. building trust with customers. joint venture opportunities. I’m curious and now I need to devise my poll or survey. Please leave your comments and share your stories. Share this on Bebo. Add this link to Box.net.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

AUGUST 10, 2010

But negative stories generate worry and anxiety, as well as caution. Blog this on Blogger. The Brain Science of Online Persuasion. Blog Content: Are you personal… or all business? You may be one of those cool dudes with an Alfred E. Does this make sense to you? (I’m Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

SEPTEMBER 7, 2010

Nothing is more frustrating than spending your efforts pursuing a particular marketing strategy only to find that it generates ZERO results. If so, it’s likely because the strategy (or in this case the platform) didn’t fit your business. Blog this on Blogger. Has that ever happened to you?

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Online Marketing Institute

NOVEMBER 7, 2010

Filed under: Articles About Biz Blogging , B2B Blogs , Business Blogging b2b marketing Business Blogging content curation content marketing : Permalink 1 comment for Content Curation in B2B Marketing » Some interesting and thought-provoking comments from the thought leaders.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JANUARY 27, 2011

Social Media Marketing: Strategy to Commerce - If you are interested in social media marketing strategy, you might want to check out this new post from the TopRank Online Marketing Blog. Rethinking the Future of Business Part 1: The State of Corporate Social Media - How will social media impact business?

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

FEBRUARY 23, 2011

Blog Grade is the score generated by HubSpot's free Blog Grader tool. Hopefully the HubSpot Hot 100 list will make it easier for marketers to discover new blogs to build their online marketing expertise. Want to make a list of blogs in your industry, like we did with the HubSpot Hot 100?

Hubspot 28

Hubspot Blogger Internet Marketing Display 28

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Achinta offers his industrial clients marketing for engineers by an engineer. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. Take advantage of free or low-cost blog tools and resources? Guidance for New Bloggers.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

DECEMBER 23, 2012

So Come All Ye Bloggers ! It's time to deck the halls with the top marketing stories of the week. Instagram Updates Privacy Policy, Begins Sharing Data With Facebook, From Marketing Land. Will you use it in your marketing? The Business Blog Editorial Calendar Every Marketer Needs.

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! Free Download: 2010 Online Marketing Blueprint.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

DECEMBER 9, 2010

Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog.

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Online Marketing Institute

JANUARY 4, 2011

All the blogs featured above have clear-cut reasons for blogging, and the content they publish reflects that. There are a few different reasons businesses might blog, and some businesses blog for more than one reason. Figure out why you’re blogging so it can guide your decisions from here on out.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Seth’s Blog. Likeable Blog. TopRank Marketing Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Seth’s Blog. Likeable Blog. TopRank Marketing Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? Recruit multiple bloggers Effective blogs are updated frequently. But many small marketing teams struggle to find the time to continually feed the beast. To make the most of that tool, Newton offers these three tips: Tip #1.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

MARCH 24, 2011

.&# Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers. Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Webbiquity

OCTOBER 16, 2012

Is blogging coming back or trailing off? Social media and blogs reach 80% of all U.S. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. Blogging Stats.

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Paid Content Social Media Stats Social Marketing 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. Un-clog your blog. Is a Blog Just a Container?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. The survey generated over 270 responses from B2B marketers - and the results are in! ReTweeting.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

WebMarketCentral

NOVEMBER 20, 2008

Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. Is Writing Great Content Enough to Build a Successful Blog? Who Do Rockstar Bloggers Host With?

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Blogspot Blogger Best Practices Business 20

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation.

Ning 40

Ning Paid Content Facebook Sales Management 40