Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 153

Blogger Outreach Case Study Case Studies 153

Webbiquity

APRIL 23, 2024

Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences. Adding some personality to your subject lines is another crucial component. Opens can also be increased by adding an emoji.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

APRIL 18, 2024

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Like everything else, B2B marketing automation does come with its own set of challenges: Sales and marketing alignment : Aligning sales and marketing teams can be challenging, as both may have different goals and approaches to using automation tools.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What I do is a little different than the garden variety influencer outreach. And I need a lot of them. I need brains and discernment.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Convince & Convert

DECEMBER 8, 2015

Nowadays it seems like every person, corporation, and animal has their own blog. Andy has 15 years of web design experience under his belt, a tome of research from hours spent surveying 1,000 bloggers, and a burning desire to share his knowledge with the world. Research Reveals Success Tactics of Top Bloggers: 11 Trends.

Blogger 95

Blogger Skype Burn Rate Top of Funnel 95

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Sharpspring

JUNE 3, 2021

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Consider setting up a separate site to tell your personal story.

Personalization 129

Personalization SEO Brand Identity Branding 129

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. I expect that 2022 will be no different. In a time when sales processes have become automated and impersonal, buyers are more attracted to personalized experiences. Be authentic to who you are in-person.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. I expect that 2022 will be no different. In a time when sales processes have become automated and impersonal, buyers are more attracted to personalized experiences. Be authentic to who you are in-person.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Hubspot

MAY 6, 2020

In today's workplace, diversity breeds new and unique ideas, allows us to look at our campaigns from different points of view, and benefits companies financially. But, despite all the benefits of having a diverse global staff, companies are still trying to figure out how to work successfully across different timezones.

Work Management 97

Work Management Tips Marketing Management Hubspot 97

Webbiquity

NOVEMBER 28, 2023

Quick service might get you your food promptly, but it’s the ambiance, the attentive waiter, and the personalized touches that make you return. It can make the difference between a one-time deal and a long-term partnership. Lack of Personalization A generic sales pitch is now a quick route to rejection. It’s gold.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

MARCH 31, 2021

Whether you’re entering an overseas market with a different culture and language or expanding into another city in your state, you need to nail local SEO, learn local peculiarities, and speak in a way that connects with your audience. It also endears your brand to the local experts whom you invite to become guest bloggers.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Convince & Convert

SEPTEMBER 6, 2013

When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet. In larger businesses, this means having three different scoreboards: a tactical scoreboard, an operational scoreboard, and a strategic scoreboard. Holy Social!

Personalization 137

Personalization Social Media Skype Blogger 137

Biznology

MAY 2, 2017

Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Webbiquity

JULY 30, 2020

This plan outlines the different components your event marketing will need (like a website and content strategy that addresses any concerns prospective attendees might have) and enables you to build a marketing timeline that will attract the maximum number of guests to your event. Find Ways to Personalize Your Marketing.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Zoominfo

SEPTEMBER 16, 2020

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Of course, every brand is different, but every good brand has a story to tell, and a compelling way of telling it.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Convince & Convert

JANUARY 31, 2024

You can make it simpler by using color coding to use different colors for different clients or different types of projects. Likewise, you can contact social media influencers , bloggers, or other online personalities to promote your content and reach a wider audience. Absolutely!

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Sprout Social

APRIL 3, 2024

Choosing influencers who’s personal style and values align with your brand values, image and ethos in an authentic way supports credibility and trust with your target audience. In these videos, she tries on different makeup looks and outfits, non-playable character (NPC) style. Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Webbiquity

SEPTEMBER 28, 2021

Prior to that, I was caught up in the bots on Facebook, back in January on my personal account, along with a few other million people. Did you know the minimum age for a person to use YouTube is 13? Minds had been delivering traffic to my site as I was part of a blogger group there. YouTube Rules. Minds Rules. Quora Policies.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Webbiquity

OCTOBER 16, 2018

If you’ve got someone’s direct number, you may be in better shape; but the voicemail message you leave (assuming the person’s voice mailbox isn’t already full—an all too common occurrence) had better be pretty compelling to get them to return your call. But the reality is quite different. Use Personalization.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Marketing Insider Group

SEPTEMBER 29, 2020

Personal finance blogs have always attracted a healthy readership – after all, everyone could always do with a little extra money in their pocket at the end of the month. Most personal finance blogs are written by individuals (or a small team) who’ve undergone their own saving, investing, or getting out of debt adventure.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Optinmonster

FEBRUARY 11, 2024

For example, Dropbox’s onboarding process is gamified, allowing you to unlock more storage as you reach different milestones. A/b test different pricing models (e.g., In all cases, you can also use a tool like RafflePress to allow people to get multiple entries by promoting your contest on different sites.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Ambal's Amusings

MARCH 21, 2011

So, it indeed is challenging for us marketers to personalize marketing. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. How to personalize marketing? Customers have very heterogeneous needs. Let us address 2 questions.

Personalization 100

Personalization Buyer Personas Ethics Blogger 100

Salesforce Marketing Cloud

OCTOBER 10, 2023

Each has blazed their own trail to build themselves an exciting career path that brings out their personal best. Their stories also touch on what it means to be a part of our worldwide developer community, and the many ways that one can make a difference to fellow developers and the community at large.

Peer-to-peer 115

Peer-to-peer Communities Blogger Youtube 115

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. The blogging or content marketing field is not any different. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Webbiquity

JUNE 1, 2021

Personalized messages that trigger authentic conversations are a great strategy here. Creating an unforgettable brand-customer experience takes a lot of work from different areas. Use your observations to create personalized, exclusive experiences. However, you need a different approach today than in the past.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Optinmonster

MAY 20, 2022

How Does a Retargeting Pixel Work for Bloggers. When that visitor leaves your website, the cookie tells Facebook (Meta) to show your ads to that person. Because that person has already visited your website, they might be more inclined to purchase or subscribe when they see your ad. Types of Retargeting. Types of Retargeting.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Sharpspring

NOVEMBER 10, 2022

What is different? This will help you find the right person to create your blog’s content. At this point you are just setting things up: Launching your project is a different topic. Start Building Relationships with Other Bloggers. They have community and you don’t. They are known and you are not. What makes it special?

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Spiralytics

MAY 24, 2023

For instance, it’s more commonplace now for searchers to trust different types of content creators for product recommendations and other advice than in the past. For example, an established beauty blogger would have a high level of experience when reviewing a new foundation that they have tested for months.

SEO 62

SEO Marketing Websites Ad Building Blogger 62

Content Standard

JULY 14, 2015

Blogger outreach has been identified as a crucial strategy for disseminating content through media platforms that have built-in audiences. However, many brands operate under the mentality that the only appropriate time to reach out to bloggers is during some PR push. R-E-S-P-E-C-T, Your Content Means A Lot To Me. Think Long Term.

Blogger 40

Blogger Outreach Marketing & Strategy PR 40

Biznology

OCTOBER 17, 2017

Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” Value in marketing, also known as customer-perceived value , is the difference between a prospective customer’s evaluation of the benefits and costs of one product when compared with others.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Content Standard

FEBRUARY 20, 2024

Understanding generative AI’s role in content marketing While GenAI can mimic human language patterns and replicate ideas, it can’t be relied on for original perspectives, draw meaning from lived experiences, or provide true first-person opinions. It’s inherently synthetic. Be a curator of nuanced and reliable knowledge.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

ClearVoice

JUNE 7, 2021

Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Another worthwhile investment for bloggers and other digital writers is Strunk and White’s classic, ‘ The Elements of Style.’. People read digital text differently than words in print.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Biznology

AUGUST 14, 2018

Even if you go further afield than just the HQ and home base and travel to smaller or different markets and host get-togethers there, too. Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. Hosting events—no matter what size or scale—is a great idea.

Communities 126

Communities Blogger Class Twitter 126

ClearVoice

APRIL 25, 2022

On-page vs. off-page — what’s the difference? Successful backlinks should appear as natural anchor text ; highlighted by an underline and different text color. You can also take your knowledge and expertise and share it with others as a guest blogger, especially as a guest blogger on a high DA-ranked website.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

ClearVoice

FEBRUARY 4, 2020

Five years ago, the majority of bloggers wrote short posts of 1000 words or less. Every year, a greater percentage of bloggers report routinely writing 2000+ words articles. Bloggers are using more video, more images, more research, more collaboration. Year after year, the length of the average blog post grows. Other changes?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118