Trending Sources

Four online marketing metrics to obsess about

grow - Practical Marketing Solutions

Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would  change everything  and propel me into the sunny skies of Internet fame and fortune. One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France.

Six Tips to Beat the Wintertime Blogger Blues

grow - Practical Marketing Solutions

You all know at least one Grinch… the person who always talks about how much their LIFE sucks, or how much PEOPLE suck, or how much YOU suck. Not only does your personality stink… but you do too. Smell can really make a mood sour, essential oils such as peppermint and pink grapefruit can really do wonders to brighten up your personality. Turn off the computer and go outside.

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How to Hire the Perfect Person to Run Your SEO


Over the last decade, marketing departments across the world have had to adapt to the changing landscape of online marketing. As the importance of online marketing channels continues to grow, so does the pressure to have the most optimal online presence. Will this person be expected to take you to the top spot on page 1? SEO marketing manager.

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Blogging with Personality and Tim Ferriss

Writing on the Web

How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. And, what better way to show personality than short video clips like this one here. Digg this!

Visible Expert? Interview with Online Marketing Pioneer Bryan Eisenberg

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This video interview is with Bryan Eisenberg, a Visible Expert in online marketing. Branding Online Marketing Social Media The Visible Expert On Google+ or LinkedIn?

5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Polls. External Links.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter. call to action.

BrandYourself Brings Personal SEO Benefits to Every Professional

WindMill Networking

In an online marketing world where SEO is critical, businesses and bloggers pay close attention to optimizing content for SEO and strategically choosing keywords to increase their chances of showing up high on Google search results. Who needs personal SEO ? 75% of HR departments are expected to research candidates online. But what about the rest of us? Thank you!

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Be Human!

7 Steps to a Successful Blogger Outreach Campaign

Hinge Marketing

There are many questions and uncertainties around incorporating guest blogging in your online marketing strategy , particularly around building backlinks to a website. This process is known as “blogger outreach.” ” Simply put, blogger outreach is a combination of a PR campaign and a linkbuilding campaign. Where do you begin? Create a strategy. Promote.

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Three huge ideas to build your networking momentum

grow - Practical Marketing Solutions

But after hearing him speak, I needed more. I had to get to know Mark … I wanted to connect with him as a “big thinker” who could help me grow as a marketer, and also grow my network. Mark accepted my connection requests and a few months later asked if I wanted to meet in person in NYC. Why Face-To-Face Matters I love social media and online marketing.

The Blogger’s Guide to Online Marketing

The Effective Marketer

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Many bloggers go years and years without seeing readership increase or any revenue at all. have personally been down that road more than once with blogging. Know when to stop marketing. Note: This is a guest post by Lior Levin.

3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Social can be a huge advantage for search marketers. This applies to both life in general and to marketing. Enter search and social.  . Connections. into this).

Anyone with a New Idea is a Crank Until the Idea Succeeds


Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. They may not know which is best so your online site has to do some convincing and comparing. One is personal: it talks about a real person and what he reports.

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12 Marketing Techniques to Increase Your Firm’s Visibility

Hinge Marketing

We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward. Online Search and Search Engine Optimization (SEO). Media and Blogger Outreach. Email Marketing.

25 Awesome B2B Blogging Tips


Do research on your target audience, either on your own or with the help of an Internet marketing company. Always be on the lookout for topics : For a lot of bloggers, there’s nothing harder than coming up with topics. Write conversationally: By nature, blogs are informal—usually written in first or second person. Below, here are 25 quick ideas for making your B2B blog succeed!

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Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger. Does hiring a “ghost blogger” always make sense? How to Write a Content Marketing Blog Post.

What to Include in a Content Marketing Proposal

KoMarketing Associates

New year’s resolutions are not only for personal betterment, however; they also often expand into business. From From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. Ways to Measure B2B Content Marketing Performance. B2B Online Marketing Blog Content Marketing

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing  built into products, allowing the code to do some of the advertising work for you. Marketers need to work with development to design the right sharing experiences in order to generate maximum, positive posts.

Content Marketing with Stories: Better than Facts

Writing on the Web

2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. On a blog, it’s easier to do since it’s a personal communication tool. Your online content should be no different.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Keep it small, relevant and personal.

Content Marketing Videos: Speak to Problems First

Writing on the Web

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. Why would I want that many? I don’t really, but for content marketing to work you need as much content as you can, in all forms. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches.

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When Business Blogging Works Too Well…

Writing on the Web

It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own  business. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. guess the problem is this: blogging for your business is the best darn way to market on the planet. Yikes!

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Without personalization, ideas are just theory.

Guest Blogging: How to Write a Compelling Email Offer

Writing on the Web

very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. received this offer from Brian at : Hi Patsi, My name is Brian, and I am in charge of building news/blogger relationships on behalf of

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger. Does hiring a “ghost blogger” always make sense? Blog this on Blogger. Hopefully, it can.

Content Curation: How to Become a Thought Leader

Writing on the Web

share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Blog this on Blogger. Content Marketing with Blogs: What Do You Believe? Blog Content: Are you personal… or all business? Business Blog Writing and Content Marketing: Come on, light my fire! And, you do need to add your point of view.

8 Ways What You Write Will Affect Your Bottom Line


99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! Content Strategy Online Marketing

Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. Every year, more and more companies are finding and vetting potential service firms online. Impact of Online Lead Generation on Growth and Profitability. Optimize your website for online lead generation. Your website serves as the central hub of your online presence.

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

People are still confusing features and benefits in their marketing messages. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. His rich baritone voice can make even the worst marketing message sound good. How to Write a 1 Minute Video Marketing Script.

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Business Blog Writing: Come on, light my fire!

Writing on the Web

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. The first is by using conventional marketing rhetoric, which is what most professionals use. Blog this on Blogger.

3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Writing on the Web

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Do you need to be seen online? Blog this on Blogger.

Content Marketing Tips: Find Your Online Voice

Writing on the Web

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Register to get the recording if you can’t come at 5 pm ET , plus I’ll send you handouts, a list of outsourcing resources, a marketing road map and discount coupons for services. “Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. You need a brand personality.

Save Time Blogging: 15 Proven Productivity Hacks


List posts are among the most popular and shareable kinds of content online. As blogger Mattis Weiler points out , the most challenging thing is to “take action consistently.” There are two types of bloggers in this world – those who maintain an editorial calendar, and those who don’t. There’s a lot of ancillary work that goes on behind-the-scenes for content marketers.

Best Content Marketing Guides, Tips and Tactics of 2010


That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. by Savvy B2B Marketing. Digg this!

Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

Here’s what’s happening… I recently launched a new version of articles to my executive coaching clients and as a bonus, offered a free 20-minute phone session. I’ve been spending more than 20 minutes with each person, and I’m loving it. want to feel some sort of connection on a personal level. personal conversation solidifies trust in you.

B2B Content Marketing: Do More Than Reinvent the Wheel

KoMarketing Associates

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. I’ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Don’t get stuck reinventing the wheel with your content marketing! B2B Online Marketing Blog Content Marketing

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. But for lots of B2B bloggers, the logical connection is less important than the personal one. Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”. Tell us more!

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Marketer Steve Weller recommends delaying the promotion of your content, to instead focus on curating really great stuff. We couldn’t help but love it when content marketer Michael Campos didn’t just say “thanks!” Post Often.