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The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. Both in my personal and professional life (yeah, I know, TMI).

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Start with WordPress.com or Blogger and start writing.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

A sales pitch isn’t a relationship

Biznology

rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. There are many more media outlets to follow, and bloggers introduce even more complexity. Public Relations Social Media/PR Traditional Marketing business relationship public relations sales pitch

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted. 

The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy. Image via Wikipedia.

How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger?

Influencer marketing tools of the trade

Biznology

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! OK, now on to tools.

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How to Engage Bloggers Down the Long Tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. It’s free and online so register !

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. The Internet is such a gift. 

The slippery slope of influence marketing

grow - Practical Marketing Solutions

” Clearly, opportunities for bloggers will increase as brands recognize the benefits of aligning with people who are powerful online advocates. If brands become too exposed with too many bloggers, both parties will suffer. If the credibility of the blogger declines, the effectiveness of their advocacy is doomed. How did I get on their list? have no idea. Agree? Agree?

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach. He is a pioneering podcaster and a prolific blogger. Here is some cool data from the Keller Fay Group that shows the relative impact of “influencers” versus other people who leave recommendations: Source Keller Fay Group webinar.

The harsh marketing truth about online reviews

grow - Practical Marketing Solutions

Yet when reading reviews we tend to believe (for the most part) the person leaving the online review even though their favorite color is puke green and they despise bacon (gasp!). With reputation management at the forefront of businesses looking to spit shine their online ranking, how do we know that a person was compelled to leave an outstanding review? Are those photoshopped? THING.

Why you shouldn’t bring your social media (completely) in-house

Biznology

It always lands on one person’s shoulders. The moment work (or personal life) picks up and gets busy, will the social media responsibilities suffer?  Blogger Outreach Blogging Community Manager Crisis Management Crisis Response Public Relations Social Media Marketing Business expert Facebook Marketing and Advertising social media twitter United States zappo

Be a Big Fish in the Blogger Outreach Pond

Biznology

Would you prefer to be the ugliest pretty person or the prettiest ugly person? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. In fact, most journalists and A-list bloggers glean their story ideas from the blogs they reach, from their influencers, blogs and bloggers who may well be less popular but are still highly influential. Do you have the kind of prior relationships with the top bloggers and journalists or do they not know you from Adam?

10 Strategies to Battle Content Shock

grow - Practical Marketing Solutions

Sponsored content — A range of alternatives ranging from paid news placements to paying bloggers for editorial space. Every search algorithm is going to be working hard to personalize the delivery of content and advanced new filters like Zite will make it even more difficult to break through with new ideas and products. Think about that for a moment. But what? Atomizing content.

What’s Changed, What Hasn’t in Media Relations

Biznology

At the same time, the public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant. Getting through and having a real opportunity to pitch your story remains the single biggest challenge in media relations. How is media relations changing – for better or worse – in your sector? Photo credit: lierne.

The secret to getting me to become your brand advocate

grow - Practical Marketing Solutions

This is a personal post. I am only speaking for myself. For a blogger and a teacher, this is pure heaven! Last year a company threw a lavish dinner for a group of influential bloggers. Related Stories Should you make the leap into sponsored content? This is a personal post. I am only speaking for myself. For a blogger and a teacher, this is pure heaven!

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Build some social media marketing backbone you big wuss

Biznology

And it’s not nearly that scary or dangerous, my friends. A lot of it is more about stress-testing you to see what kind of person you are. Related articles. I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. Or your village. Make it you. covario.com).

6 ways to create content that will go viral

Biznology

You never know, maybe that person will share your post and you’ll reach even more people. When people can relate to apply what you write to their own lives, they are more likely to pass it along to others. If you found the perfect appetizer to serve at a party, or want to share the challenges of parenting a toddler, something you figure many people can relate to, write about it.

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The ole one two three four five six seven punch

Biznology

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. This allows each and every person in that meeting to potentially make a meaningful connection with every other new person in that room. Seriously.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. Image via CrunchBase.

210 Seconds of Fame. What happened and what’s next?

grow - Practical Marketing Solutions

In addition to providing useful marketing ideas and insights, I’ve also used this blog to document the ups and downs of my personal social media journey. know that it seems weird to be a shy blogger but it’s the truth.  I’m OK with doing print and even radio interviews but I’m not a TV guy. have been doing 3-4 interviews every day. Anxiety? The day of the show.

6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted

Social Media B2B

There is no greeting or even pretend personalization. It is also the quickest way to get a blogger to click delete. This says to bloggers that someone thinks blogger outreach is important, but I don’t. I’ll just email out the press release and check off the “blogger outreach&# box on my status report. 2. Many bloggers have a passion for their topic, and no matter how broad that topic is, they rarely stray too far from home. By doing this you are also giving bloggers an unsubscribe button. Most bloggers have day jobs.

Your keywords suck and are outdated

Biznology

Let me give you a personal example. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. Related articles. Internet Marketing Paid Search Public Relations Search Marketing Social Media Marketing AdWords Facebook Google Google AdWords Online Reputation Management orm Search engine optimization twitter Web search engine Website

Vulnerability is essential to your social media marketing success

Biznology

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. Related articles. Until then, I am stiff and awkward. So, don’t worry.

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth. Image via Wikipedia. Online, you’re never the lone beauty in the hotel lounge.

3 More Critical Roles that Need SEO Skills

Biznology

Rather, every person in digital media production needs to know how their work affects search effectiveness. You also need to build a network of links into your content, which tell Google about the relative importance of the content in the context of other related content. Media Relations Managers. Panda and Penguin. It needs to be built into the publishing process.

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Don’t Roll Your Eyes at Social Media Influencers

Biznology

I experience a lot of contempt for bloggers and social media influencers. Bloggers and other social media online influencers may not know who Edward Bernays is or have the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away, even through the terse messaging of a single pitch. Primum non nocere.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

hacked this awful-looking graphic as an example: Here’s a list of things that you need to consider before you invest your time and energy in Google+: Make sure all your posts are Public. Check this every time because sometimes Public isn’t always selected, depending on the situation. Here’s my Google+ public profile. Image by entertailion via Flickr.

Inside a Social Media News Release

Biznology

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet.

Five Life Lessons from Doc Martin

Marketing Craftmanship

Here are a few things this blogger will always remember: It’s OK to say “No!”   There’s rarely any doubt regarding where Doc Martin stands on an issue. People will forgive personality shortcomings if you can add value to their lives in meaningful ways. Entertainment Craftsmanship: What’s Missing from American Television. No sugar-coating. The upside is that when you do say “Yes!”

The Art of the PR Follow-Up

Vertical Response

You did everything right: Drafted a pitch-perfect press release about something newsworthy, put together a well-researched media list where every contact covers your topic, and sent your press release in a personalized email with a compelling subject line. Don’t take it personally. Again, don’t take it personally. Nothing. Crickets. Now what? First, relax a bit. What Now?

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