Personally, I have over 15-years experience in consulting and the only way a consultant ever gets a job — and keeps it — is by being just a little smarter, more curious, quicker, and more confident than the client — and since this is rarely completely true, most consultants worth their salt work really hard — and spend many hours — being and staying a top expert in the field. It always lands on one person’s shoulders. The moment work (or personal life) picks up and gets busy, will the social media responsibilities suffer?  MORE >>

Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. LinkedIn is rich with information about a person's background. technorati tags: LinkedIn Media Pitching PR Public Relations marketing media relations. tags: LinkedIn Media Pitching PR Public Relations marketing media relations. From my perspective, LinkedIn has some interesting opportunities. Here's MORE >>

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. When we reach out and pitch to thousands of bloggers, however small or niche, if they’re within maybe one but generally a handful of loosely-defined topics, we always reach well outside of the echo chamber of a conversation that tends to get contained within the walls of a tech blog or mommy blog. Image via Wikipedia. The Internet is such a gift.  Nothing.  MORE >>

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] That’s all well and good but it is not blogger outreach. may well be mistaken. MORE >>

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth. ” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. MORE >>