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The bloggers are the victims of bad blogger outreach


I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. Both in my personal and professional life (yeah, I know, TMI).

The state of the blogger outreach union ten years on


I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

Blogger outreach is more PR than social media


Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

One person can change the world. Thank you, Internet


Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Start with or Blogger and start writing.

Blogger outreach is scary


Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Publicly shamed, drawn, quartered and, finally, drummed out of the corps.

The art of writing the perfect blogger pitch


Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted. 

The Quantum Mechanics of Blogger Outreach


My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy. Image via Wikipedia.

Blogger outreach is earned media PR, isn’t it?


My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia).

A sales pitch isn’t a relationship


rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. There are many more media outlets to follow, and bloggers introduce even more complexity. Public Relations Social Media/PR Traditional Marketing business relationship public relations sales pitch

How to pitch a blogger


So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger?

The Long Tail of Blogger Outreach


That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. The Internet is such a gift. 

The slippery slope of influence marketing

grow - Practical Marketing Solutions

” Clearly, opportunities for bloggers will increase as brands recognize the benefits of aligning with people who are powerful online advocates. If brands become too exposed with too many bloggers, both parties will suffer. If the credibility of the blogger declines, the effectiveness of their advocacy is doomed. How did I get on their list? have no idea. Agree? Agree?

Influencer marketing tools of the trade


So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! OK, now on to tools.

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How to Engage Bloggers Down the Long Tail


Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. It’s free and online so register !

The harsh marketing truth about online reviews

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Yet when reading reviews we tend to believe (for the most part) the person leaving the online review even though their favorite color is puke green and they despise bacon (gasp!). With reputation management at the forefront of businesses looking to spit shine their online ranking, how do we know that a person was compelled to leave an outstanding review? Are those photoshopped? THING.

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach. He is a pioneering podcaster and a prolific blogger. Here is some cool data from the Keller Fay Group that shows the relative impact of “influencers” versus other people who leave recommendations: Source Keller Fay Group webinar.

Why you shouldn’t bring your social media (completely) in-house


It always lands on one person’s shoulders. The moment work (or personal life) picks up and gets busy, will the social media responsibilities suffer?  Blogger Outreach Blogging Community Manager Crisis Management Crisis Response Public Relations Social Media Marketing Business expert Facebook Marketing and Advertising social media twitter United States zappo

The secret to getting me to become your brand advocate

grow - Practical Marketing Solutions

This is a personal post. I am only speaking for myself. For a blogger and a teacher, this is pure heaven! Last year a company threw a lavish dinner for a group of influential bloggers. Related Stories Should you make the leap into sponsored content? This is a personal post. I am only speaking for myself. For a blogger and a teacher, this is pure heaven!

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10 Strategies to Battle Content Shock

grow - Practical Marketing Solutions

Sponsored content — A range of alternatives ranging from paid news placements to paying bloggers for editorial space. Every search algorithm is going to be working hard to personalize the delivery of content and advanced new filters like Zite will make it even more difficult to break through with new ideas and products. Think about that for a moment. But what? Atomizing content.

Be a Big Fish in the Blogger Outreach Pond


Would you prefer to be the ugliest pretty person or the prettiest ugly person? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. In fact, most journalists and A-list bloggers glean their story ideas from the blogs they reach, from their influencers, blogs and bloggers who may well be less popular but are still highly influential. Do you have the kind of prior relationships with the top bloggers and journalists or do they not know you from Adam?

What’s Changed, What Hasn’t in Media Relations


At the same time, the public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant. Getting through and having a real opportunity to pitch your story remains the single biggest challenge in media relations. How is media relations changing – for better or worse – in your sector? Photo credit: lierne.

Build some social media marketing backbone you big wuss


And it’s not nearly that scary or dangerous, my friends. A lot of it is more about stress-testing you to see what kind of person you are. Related articles. I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. Or your village. Make it you.

210 Seconds of Fame. What happened and what’s next?

grow - Practical Marketing Solutions

In addition to providing useful marketing ideas and insights, I’ve also used this blog to document the ups and downs of my personal social media journey. know that it seems weird to be a shy blogger but it’s the truth.  I’m OK with doing print and even radio interviews but I’m not a TV guy. have been doing 3-4 interviews every day. Anxiety? The day of the show.

How the Long Tail AdWords Approach Works for Blogger Outreach


Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. Image via CrunchBase.

The ole one two three four five six seven punch


The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. This allows each and every person in that meeting to potentially make a meaningful connection with every other new person in that room. Seriously.

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6 ways to create content that will go viral


You never know, maybe that person will share your post and you’ll reach even more people. When people can relate to apply what you write to their own lives, they are more likely to pass it along to others. If you found the perfect appetizer to serve at a party, or want to share the challenges of parenting a toddler, something you figure many people can relate to, write about it.

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Vulnerability is essential to your social media marketing success


In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. Related articles. Until then, I am stiff and awkward. So, don’t worry.

Your keywords suck and are outdated


Let me give you a personal example. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. Related articles. Internet Marketing Paid Search Public Relations Search Marketing Social Media Marketing AdWords Facebook Google Google AdWords Online Reputation Management orm Search engine optimization twitter Web search engine Website

Being Pretty Isn’t Enough for Social Media Marketing


Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth. Image via Wikipedia. Online, you’re never the lone beauty in the hotel lounge.

3 More Critical Roles that Need SEO Skills


Rather, every person in digital media production needs to know how their work affects search effectiveness. You also need to build a network of links into your content, which tell Google about the relative importance of the content in the context of other related content. Media Relations Managers. Panda and Penguin. It needs to be built into the publishing process.


6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted

Social Media B2B

There is no greeting or even pretend personalization. It is also the quickest way to get a blogger to click delete. This says to bloggers that someone thinks blogger outreach is important, but I don’t. I’ll just email out the press release and check off the “blogger outreach&# box on my status report. 2. Many bloggers have a passion for their topic, and no matter how broad that topic is, they rarely stray too far from home. By doing this you are also giving bloggers an unsubscribe button. Most bloggers have day jobs.

Don’t Roll Your Eyes at Social Media Influencers


I experience a lot of contempt for bloggers and social media influencers. Bloggers and other social media online influencers may not know who Edward Bernays is or have the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away, even through the terse messaging of a single pitch. Primum non nocere.

Maximize your SEO benefit on Google+ in 8 simple steps


hacked this awful-looking graphic as an example: Here’s a list of things that you need to consider before you invest your time and energy in Google+: Make sure all your posts are Public. Check this every time because sometimes Public isn’t always selected, depending on the situation. Here’s my Google+ public profile. Image by entertailion via Flickr.

Inside a Social Media News Release


Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet.

The Commoner’s Guide to Using Social Influence

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Influencer” has become synonymous with blogger and social networking. Your influencer profile might something like this (Kay is not a real person): Kay Alexander. The Art and Science of Blogger Relations – Updated eBook by Brian Solis. Six Steps to Better Blogger Relations By Jen Zingsheim. By Neicole Crepeau, Contributing {grow} Columnist. The little guys?

Why Your PR Isn't Working (and How to Fix It)


And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations. Alright, here''s how to change how you think about PR, your company, and how the two relate. inbound marketing public relations Write a press release. The result?

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Five Life Lessons from Doc Martin

Marketing Craftmanship

Here are a few things this blogger will always remember: It’s OK to say “No!”   There’s rarely any doubt regarding where Doc Martin stands on an issue. People will forgive personality shortcomings if you can add value to their lives in meaningful ways. Entertainment Craftsmanship: What’s Missing from American Television. No sugar-coating. The upside is that when you do say “Yes!”

Inbound Marketing the Way God Intended


This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing.  She believes that hundreds and thousands of bloggers were at my bidding, awaiting my call. Image via Wikipedia. Earned media is hard.  Let me explain.

Journalist Byte: Five Suggestions for PR 2.0 Relationship Building

WindMill Networking

My 12 th Bytes from the PR Sphere column is the first to address social connections between public relations practitioners and journalists. Media relations remain an important component to effective public relations, particularly related to reputation and issues management. Include your full name or provide a link to your personal account. 2. link].

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S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]


Trying to get a journalist interested in a product she doesn’t know through a person she doesn’t recognize is hard enough as it is -- don’t withhold critical information that could make or break the story. Given that, the inboxes and Twitter streams of most producers, editors, and bloggers alike is often a battlefield for attention and interest. public relations