article thumbnail

How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Include local communities in your content.

article thumbnail

3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. Let’s look at the three biggest ways that patient advocacy can transform healthcare content. Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking! No More Geek-Speak: SEO for Smart Bloggers. My Business Website: Content for Customers… or SEO?

Blogger 100
article thumbnail

How Content Marketing Can Affect Your Personal Brand

Brandpoint

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. What do they care about?

article thumbnail

The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

article thumbnail

Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

But as bloggers and vloggers have risen in number and following, and including them as part of marketing strategies has become the norm, they’ve started to become celebrities in their own right—with the ability to demand more money for their influence and time. That is a lot of exposure for a couple of brands investing in the right bloggers.

article thumbnail

12 Ways to Make Money From Your WordPress Blog

Optinmonster

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” How Do Bloggers Make Money? There are two main ways that bloggers make money: from the content itself and from the audience you build around the content. Run Paid Ads.