Marketing Insider Group

AUGUST 20, 2020

Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals. The SaaS company’s content strategy was blog focused, so the KPIs (key performance indicators) reflect this. Assisted conversions describe when a user clicks from a blog page to a conversion (i.e.,

Paid Search Agency 266

Paid Search Agency Traffic Content Marketing Companies 266

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Utilizing ChatGPT Plugins for Enhanced Writing ChatGPT plugins can get you better results.

Marketing AI 241

Marketing AI Ethics Content User-Generated Content 241

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Ranking 124

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. Generating Blog Post Titles Coming up with catchy blog post titles is crucial. Outlining Blog Posts A well-structured blog post is a reader’s delight and a search engine’s friend.

Copywriting 214

Copywriting Optimization Marketing AI FAQ 214

Go Beyond SEO

OCTOBER 26, 2022

It’s important to strike the balance between form and function when writing blogs and crafting blog titles. Here are five simple steps to writing irresistible yet SEO friendly blogs and blog titles to grab the attention of both search engines and your audience. Step Three: Write Multiple Headlines.

SEO 78

SEO Tips Keywords Education 78

Anyword

JULY 5, 2021

Marketing texts today tend to be less formal while writing in the second person is common, and of course, the usage of certain phrases is constantly changing. . Following the top copywriting blogs is a great way to keep track of the newest trends in writing, get inspired, and stay abreast (can we even write that?)

Copywriting 101

Copywriting Marketing AI Best Practices Blogger 101

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts.

Marketing AI 318

Marketing AI Curation Content SERP 318

Marketing Insider Group

SEPTEMBER 16, 2024

For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. AI is helpful for human creators, assisting with tasks like idea generation, content editing, and data analysis.

Marketing AI 217

Marketing AI Content Storytelling Creativity 217

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. How to Edit Your Own Writing

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Trade Press Services Newsletter

AUGUST 3, 2023

With the ease and speed of AI writing tools, content creators everywhere are asking themselves, “Should I or shouldn’t I use AI to write my content?” If you rely on AI to write your content, chances are it will be less relevant for your audience than if you wrote it yourself. ” The answer is…maybe.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. While there are many paths to these off-page tactics, two of the most common are link building and guest blogging. Guest blogging tips.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. Table of Contents Why don’t blogs convert? How to increase content conversion rates How to write an engaging blog post Blog engagement metrics to keep an eye on Customers Also Ask Skyrocket content conversions with ClearVoice Why don’t blogs convert?

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Webbiquity

APRIL 30, 2024

Here’s a look at nine ways to optimize to optimize your website for AI-assisted searches per (human-edited) ChatGPT recommendations, along with additional (human) commentary. Content Authenticity Statement About 70% of this blog post was human generated. Write professionally and comprehensively. This caught my eye though.

Marketing AI 177

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 177

Conversica

DECEMBER 21, 2019

Mike Madden (Head of Commercial Demand Gen at Marketo) and Jan Sijp (Senior Director Product Marketing at Conversica) discuss how each company uses Artificial Intelligence (AI) to assist with personalized marketing at scale in a recent webinar. Sure, it’s easy to write a personalized email for five contacts a day. By the Numbers.

Marketing AI 99

Marketing AI Personalization Burn Rate Outreach 99

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice.

Small Business Marketing 253

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 253

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. It’s in public beta as of this writing. Writing emails.

Marketing AI 98

Marketing AI Tools Paid Search Agency Work Management 98

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself?

Enterprise Management 98

Enterprise Management CMS Development Marketing Automation Services Marketing Management 98

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Structuring Content for Voice Search Success Voice assistants thrive on structured data.

Optimization 171

Optimization FAQ Mobile Marketing Keywords 171

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives.

Examples 101

Examples ROI Planning Work Management 101

Hubspot

OCTOBER 21, 2020

No, that concept is also relevant to niche blog topics. Everyone has something that's meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. How to Choose Your Niche Blog Topic. Budget Shopping.

Ethics 101

Ethics Opinions Case Studies Tips 101

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . It also assists with top-of-the-funnel engagement as well.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Ranking 97

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Ranking Lead Scoring Blogger 69

Marketing Craftmanship

SEPTEMBER 26, 2023

DeskTop Publishing did not make people with no design talent or writing skills into graphic designers or copywriters. Blog posts or press releases extolling the features and benefits of your firm’s whiz-bang new product or service are more likely to be read by competitors than by prospects.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Buffer

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

Conversica

JANUARY 8, 2020

Below we will discuss how the Demand Unit Waterfall and Conversica Sales AI Assistant s can help B2Bs overcome many of the issues around context and conversations. Intelligent Virtual Assistants: The AI-Driven Solution. What Is the Demand Unit Waterfall?

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Navigate the Channel

JULY 23, 2021

An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog. While that might seem like a lot of blog topics to come up with, the truth is that it is a lot easier than you might realize. Ready to dive into the best tips to make the most out of your construction blog? Know Your Goals.

Paid Search Agency 65

Paid Search Agency Companies Work Management Marketing Management 65

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Buffer is like having a personal assistant for your social media needs. But with Surfer’s content editor, you can get real-time suggestions as you write.

Paid Content 249

Paid Content Budget Programs Research Marketing Analytics Tools 249

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. You’ll attract better clients with journalistic content. Just What Is Journalistic Content?

Top of Funnel 270

Top of Funnel Tips Content High Quality Lead 270

Buffer

JANUARY 4, 2023

Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Generate content ideas for different channels If you’ve ever been stumped about what to write for your next Instagram caption or an idea for your next newsletter, then you’re literally me. Meet ChatGPT.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Marketing Insider Group

DECEMBER 4, 2023

Human Content As the name suggests, this content was crafted entirely by our human team, with no assistance from AI tools. Can All Content Writing Be Automated? Image Source: Blogging Guide Experts in the field echo this sentiment. AI-Generated Content This is content created by ChatGPT-3.5 , with minimal human intervention.

Marketing AI 253

Marketing AI Lead Ranking Research Guidelines 253

Oktopost

FEBRUARY 28, 2024

Webinars, podcasts, events, blogs, you name it, your team most likely has them. Here’s a breakdown of what each feature looks like: Oktopost’s AI tools for content creation AI Assist Sometimes writer’s block hits creatives at our busiest moment, and we need a little assistance to see us through.

Tools 62

Tools Social Media Work Management Content 62

Valasys

MAY 24, 2021

The business blog must have attractive content to generate the target leads. By having quality blogs on the website, the visitors will share them on social platforms. In order to have more traffic on your blog and generate more leads you must focus on the following points: 1. Focusing on a Buyer Persona. UseMetadescriptions.

Lead Generation 52

Lead Generation Lead Ranking Buyer Personas Generation 52

BenchmarkONE

DECEMBER 3, 2019

Whatever department they work in, job title they have, or area within your company they excel in, tapping into it and using that expertise to fuel your blog content has numerous benefits for your company and the SMEs. . Benefits of Your Internal Team Writing For Your Company Blog . And that’s just one of the perks. .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Anyword

MAY 30, 2024

Their suite of products and services includes lead capture, qualification, appointment setting, and contract signing, leveraging tools like live chat, voice call centers, virtual assistants, and SMS. “I can take a blog that I’ve written, drop that in Anyword, and it understands exactly what I’m talking about.

Lead Scoring 105

Lead Scoring Lead Ranking Copywriting Marketing Management 105

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 101

Budget Programs Tools Best Practices Enterprise Management 101

Acrolinx

SEPTEMBER 10, 2024

It ideally brings together all content creators—regardless of their department or location—and assists them in standardizing their writing style and tone. From support articles, and white papers, to blog posts and website microcopy, content is produced in all departments and needs to be governed by a content style guide.

Guidelines 86

Guidelines Business Content Rules 86