Vidyard

JUNE 21, 2019

Here at Vidyard, we’re always seeking the most creative and compelling ways sales reps can bond with prospects using video so we assembled a superteam of sales and marketing experts for our Videoify My Pitch program. Your first video is a preview of working with you. Watch all eight videos the team generated for Jacki.

Video Marketing 65

Video Marketing Tips Work Management Marketing Prospects 65

Hinge Marketing

JANUARY 22, 2018

Lee Frederiksen describes the three important elements you need to have in your elevator pitch to be sure you’re describing clearly and succinctly what your firm does. Today, I want to talk to you about improving your elevator pitch. Now, what is an elevator pitch? Three questions your elevator pitch must answer.

Video Marketing 54

Video Marketing Differentiation Conference Paper 54

Vidyard

JUNE 21, 2019

Here at Vidyard, we’re always seeking the most creative and compelling ways sales reps can bond with prospects using video so we assembled a superteam of sales and marketing experts for our Videoify My Pitch program. Your first video is a preview of working with you. .” ” asks Morgan. Want more inspiration?

Video Marketing 59

Video Marketing Tips Work Management Marketing Prospects 59

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. “He’s first-generation Jamaican. Virgin Islands.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. Finding Blogs That Will Boost Your Influence. Two reasons: Audience.

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

SendX

SEPTEMBER 30, 2020

And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Let's dive in! Just let your customers say it best.

Email Marketing 293

Email Marketing Video Marketing Best Practices Click Rate 293

Scoop.it

JULY 5, 2022

It may come as no surprise that most readers will want to read posts that interest them , as opposed to long-winded articles that are nothing more than sales pitches. Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Supplement Written Content with Video. Know Your Audience.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Marketing Insider Group

MAY 12, 2021

It’s not a sales pitch. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. For example, writing blog articles or creating how-to videos with no obvious sales pitch or call-to-action at the end may seem like a waste of time.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Webbiquity

FEBRUARY 22, 2022

A recent survey from TopRank Marketing (summarized in The State of B2B Influencer Marketing here) found that the most common influencer activity among marketers was collaborating on content (87%) and that the most popular content types were blog posts (83%) and recorded video (67%). Promote the video.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

DiscoverOrg

DECEMBER 9, 2016

To help get you start on the right foot for 2017, we reviewed our blog posts from the past year to find those that stood out in their mission to put a spark in sales efforts. Here are eight videos getting at the crux of problems facings sales. These short videos tackle such pertinent issues and empower viewers.

Burn Rate 120

Burn Rate Budget Programs Deliverability Curation 120

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

JULY 21, 2020

Squigl is a learning (and marketing) tool that uses AI to help create animated videos in minutes. The tool will use its proprietary AI engine to recommend specific words and phrases to animate in the video. Finally, export and share you animated video. Simply copy and paste your text into the Squigl platform.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

seo.co

APRIL 6, 2021

Ads have the stigma of being seen as pushy or salesy, so instead, producing blogs, social media posts , and emails that engage with users on a real level are becoming more prevalent. Trying to fit a blog into an Instagram post won’t have much success. This is why content is so important. The next biggest platform is Twitter.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Marketing Insider Group

OCTOBER 20, 2020

With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. As a visual medium, webinars typically provide more value than a lead magnet or blog post and allow you to quickly connect with participants afterward.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Contently

MARCH 18, 2020

We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching. That’ll allow us to accept more pitches and pay more freelance writers to do what they do best. Before you pitch, check out the site to see what we’ve published over the years.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Webbiquity

JUNE 7, 2022

When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. For example, people aged 18 to 49 mainly use video chat, and this metric alone can help you understand who you’re talking to and how. Guest post by Darko Dodig.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Marketing Insider Group

MAY 13, 2021

Whenever they see your blog posts or social media posts, they will be able to tell it’s your post without even seeing your name. Here’s a quick video describing personal branding and why it’s important! Read their blog posts and other content they publish online. Create an Elevator Pitch.

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. But is it enough?

Business Blogging 100

Business Blogging Business Content Buzz 100

Webbiquity

APRIL 19, 2022

Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal. It also includes a video that tells an even more profound story of success. The post Five Social Proof Best Practices for 2022 appeared first on B2B Marketing Blog | Webbiquity. Use it to both provide support and industry insight.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Martech

APRIL 4, 2023

I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I This way, agencies can pitch new clients quicker without having to research an entirely new industry. Upskilling.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 115

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Storytelling is a big one. Wrapping Up.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Contently

JULY 2, 2018

In our weekly editorial meetings, we go around the room pitching stories. But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. Guess dad was really into Billy Banks workout videos in the ’80s.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. Social Media Explorer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Outreach.io: Provides features like email sequencing and personalized video messages to enhance outreach effectiveness. Don’t wait to embrace the future of sales.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Sequel.io’ s Sequel AI turns live video into B2B content. It generates transcripts, blog articles, social posts and summaries, incorporating and optimizing relevant keywords and phrases.

API 106

API Gartner Paid Search Agency PR 106

Martech

SEPTEMBER 29, 2023

Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process. The miracle of Descript is that as you edit your video transcript, the video automatically adjusts itself. A new secret weapon for lead qualification, too.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Martech

MAY 4, 2023

Fooji’s Safesail is an AI-powered brand safety solution that detects harmful text, images and videos “across nine psychologically-validated dimensions — including hate, racism, explicit content, violence, murder, drugs and weapons.” It also has starter templates for websites, blogs and ecommerce.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Rev

APRIL 19, 2023

In this blog post, we’ll explain the meaning of sales prospecting by looking specifically at one of the most challenging strategies for new and seasoned sales reps: cold prospecting. You’ll learn about the three most common cold prospecting techniques and find videos with cold outreach experts sharing their best tips.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

Contently

NOVEMBER 10, 2022

The platform also allows you to easily source ideas from our award-winning freelance network with the Pitch function. Send requests to your freelance team to get their unique perspective on an idea, then organize those pitches by tag or status. Contently’s enterprise campaign tool allows you to group content by campaign goal.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Vidyard

JANUARY 18, 2021

If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. We’ve rounded up the top five ways the VIB finalists are using video for sales to win more deals and gain an edge over the competition, so that you can be inspired to do the same.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129