Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. For consultants, here are 10 qualities you should strive to bring every relationship. Not all of them are trustworthy. But definitely skilled.)

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. This can increase open and click-through rates.

Examples 116

Examples CAN-SPAM Newsletter Email Marketing 116

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. My dad was like, ‘Are you ill?’”. Virgin Islands.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Webbiquity

MARCH 1, 2022

They hate excessive emails, particularly if not personalized to their needs. Per the report, “The average number of known visitors per account grew by thanks to increased focus on ABM.” Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them.

Examples 145

Examples Newsletter Template Landing Pages 145

Marketing Insider Group

OCTOBER 20, 2020

Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. However, where do you start? How can you effectively build a webinar strategy that drives ROI? Are you looking to market your B2B business differently and generate new leads to boost your bottom line?

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Have any competitors produced similar content that you could do better?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Litmus

MARCH 6, 2024

Every email has a purpose. CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Enter: calls-to-action (CTAs).

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Many companies believe the work is done, but what about acknowledging or thanking the prospect for downloading the information? What is a thank you page? 3 reasons why thank you pages are essential for B2B marketing.

B2B Marketing 118

B2B Marketing B2B Top of Funnel Planning 118

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. Apply for Course 1.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Zoominfo

FEBRUARY 17, 2021

Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough. The business-focused social platform allows you to connect with professional people who need your product or service. Here’s a LinkedIn connection request example. Thanks, [your name]. TOUCH 2 – Send a Personalized Warm Email.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Marketing Insider Group

JUNE 1, 2020

Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year. You can capture leads, sell products, schedule appointments, host webinars – all in an online funnel. But there are a few steps you need to take along the way.

Marketing Websites 293

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 293

Webbiquity

JANUARY 12, 2022

Whether this is your first time giving or you’ve already made a difference, there are several ways to engage in charitable giving. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Promote email marketing for donations. Reduce and reuse.

Paid Search Agency 299

Paid Search Agency Companies Advertising Agencies B2B 299

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Are you ready to create the perfect thank you page?

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70

BenchmarkONE

MAY 4, 2021

That being said, you don’t always have time to create the various kinds of content you should be creating. Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Heinz Marketing

SEPTEMBER 28, 2022

Having proper email etiquette at work can help set you up for success when communicating with other professionals. It sets the tone for your email and acknowledges the recipient in a polite, respectable manner and helps establish you as a credible person in your role. Email sign-offs are a signal of respect.

Email Marketing 105

Email Marketing Impressions Sales Qualified Leads Paid Search Agency 105

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. For example, it shows your on-site visitors that you have a living resource where you share knowledge, tips, and advice on various topics within your industry. Companies that maintain a blog receive 97% more links to their website.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Sword and the Script | B2B

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.”

Open Rate 78

Open Rate CTR PR Click Rate 78

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience. But you may not be sure how to convert your blog traffic into leads. So, you want to make a good first impression. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Heinz Marketing

AUGUST 8, 2020

We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Key to Email Copywriting for the Non-Copywriter. Improving your email copywriting might just be the quickest way to maximize your email ROI. Thanks for your insight, Sharon Ernst.

Trade Show 125

Trade Show Copywriting Landing Pages B2B 125

Heinz Marketing

MAY 26, 2018

We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Thanks for your thoughts, Tibor Shanto. The Dismal State of B2B Email Creative. Unfortunately, poorly designed B2B emails aren’t hard to find these days. Thanks for the insight, Howard Sewell.

B2B 64

B2B B2B Sales Landing Pages Account Based Marketing 64

Optinmonster

NOVEMBER 11, 2023

Do you want to learn about the different types of emails? Emails are pivotal in keeping us connected. However, not all emails are the same. There are various types of emails, each serving a unique purpose and audience. You may also consider sending a discount or special offer in your welcome email.

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Create Value for Your Audience When it comes to a blog readership, it’s important to understand the value you provide your audience.

Cross-Selling 159

Cross-Selling RSS Budget Programs Ad Frequency 159

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? Imagine you’re giving directions to someone; the clearer and more specific your instructions are, the more likely they are to reach the exact destination they wanted. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

SmartBug Media

MARCH 24, 2022

Typically, this is a transactional path, but rather than a sale, you are seeking to entice visitors to exchange their contact information and consent to communications for something valuable you are offering. Examples of Conversion Paths. Below is an example of a typical conversion path: The user asks Google a question.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Content Marketing Institute

MAY 7, 2018

Anyway, I won’t bore you with the details. Why do most blogs look like boring, identical, everyday eggs? But as you soak up these tangible tips to content differentiation, please remember: EVERY golden egg content creator got to the top over time, with careful tests, tweaks, and attention to their audience. Talk differently.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Animalz blog

FEBRUARY 25, 2024

“If you build it, they will come” is a classic startup mistake. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. The default strategy would be to start a blog, focus on SEO, and they will come. Sometimes they do. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Ensure you have a great website as well.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog.

Allocation 158

Allocation Storytelling Barriers Hubspot 158

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. You’re not alone. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. What is an Outreach Email? ” 4.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Biznology

DECEMBER 27, 2019

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. This makes sure that day and night you can follow up on any lead to increase conversions to paying customers. The Welcome Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Of course, successful customer drip campaigns start with a content marketing strategy that guides your efforts and keeps you focused on what you want to accomplish with your drip. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Anyword

SEPTEMBER 16, 2022

You have to grab the client’s attention quickly, convince them of your value, and get them excited about using your skills and knowledge to deliver the content they need. What does this mean for you? Here, we take you through what a cold email pitch is and how to write one effectively (plus, a few templates to get you started).

Copywriting 98

Copywriting Template Sample Work Management 98

Optinmonster

FEBRUARY 2, 2024

Did you know that the average ROI for email marketing is 3600% ? If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Building your own list is one of the best things you can do for your business.

Ad Building 77

Ad Building Paid Search Agency Social Media User-Generated Content 77

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Transactional Emails (Welcome, Thank you, Confirmation). Informative B2B Emails.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131