Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Webbiquity

JUNE 28, 2022

If you’re tight on funds, one of the most cost-efficient ways to spend your limited marketing dollars is to utilize information you already have to bring more traffic to your site. Researchers found about 80% of people who aren’t happy with the look or experience on a site will head to a competitor’s page.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? What gave them the leg up?

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Marketing Insider Group

SEPTEMBER 25, 2020

Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. As shown in this screenshot, the article generated over 6,000 backlinks from 860 domains, including sites like Forbes and Entrepreneur. Image credit: Possessed Photography on Unsplash. Try these to surprise and engage your audience. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

SEPTEMBER 9, 2020

When more people click on your site, you develop brand authority and become trustworthy to clients. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue?

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. And those professionals rely on different sources for decision making than their more senior colleagues. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Valasys

FEBRUARY 19, 2024

This is when you need the Fintechintelligence blog , which basically presents a lot of information to those eager to be ahead in the fintech world. Fintechintelligence Blog’s Role The Fintechintelligence blog is a real gold mine for all fintech passionate people.

Marketing AI 45

Marketing AI Peer-to-peer Marketing Management Best Practices 45

Stevens & Tate

MARCH 27, 2023

Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. Link Your Website to Your Social Media Pages One obvious and most common way to improve your social signals is to link your site to all the social media pages. What are Social Signals?

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Webbiquity

NOVEMBER 8, 2022

Our peers’ choices impact our decisions and actions, according to social proof research. Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. Image credit: Karsten Winegeart on Unsplash. Similarity.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Act-On

SEPTEMBER 24, 2023

We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. However, when that doesn’t happen, it leaves you asking: What went wrong?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Top Rank Marketing

FEBRUARY 14, 2024

The more relevant, authoritative sites link to your content, the more trustworthy and useful Google will consider it. Improved brand visibility and high-quality traffic If you have links on popular sites that are related to your content, audience members on those sites will find your content more frequently and organically.

Link Building 95

Link Building SEO Ad Building Lead Scoring 95

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 107

Social Media Advertisements Advertising Tools 107

Ontraport

DECEMBER 9, 2019

While a steady influx of new customers is important for every membership site, the key to a truly enduring membership site is retention. . As with any new purchase, it’s common for members to be excited to join your site and then lose interest or get busy with other things. Tease upcoming content in new and unique ways.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

Content4Demand

JULY 2, 2021

Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Check out the DGR site for the full list of categories. Connect with experts and peers in the martech community in this smaller, more exclusive event that blends the best of both virtual and physical worlds. ET on July 16, 2021.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

ClearVoice

MAY 20, 2022

That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. Read on to find out the benefits of having a blog for your law firm and some of the best legal content ideas to get started. Why Do Law Firms Have Blogs? Reason #1: Improved Ranking in Search Engine Results.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. And we’re hungry for them : W hen asked how their content consumption has changed over the past year, 39% of respondents to Demand Gen Report’s latest Content Preferences Survey said they get more content through social networks and peer recommendations.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. It’s a calculated risk—by pointing prospects to user reviews on a public site, you give up control of your product positioning and leave yourself open to critical feedback.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Zoominfo

NOVEMBER 1, 2018

For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. Pinterest is the place for creating, inspiring, motivating, and gathering ideas. It’s a digital vision board for its users, where many pin things to use now or engage with later. That’s right! Good branding.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. In the B2B software world, it’s a buyer’s market. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Martech

JANUARY 30, 2024

In short, their customer base is people who were likely to notice and react positively to Sentry removing cookies from its site. How will it impact your marketing and your marketing technology? got rid of all advertising and tracking cookies last July. Sentry provides SaaS error and performance monitoring to developers. What could go wrong?

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. But many of us also share concern over a different crisis: the state of our businesses at this time. Reallocate Engagement Channel Spend and Rebalance the Portfolio.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Optinmonster

JULY 20, 2021

Peer reviews. Blog testimonials/reviews. You can add them to your website, embed them in blog posts, reshare them on social media, and much more. Looking for a surefire way to persuade people to buy your products? Customer testimonials are a powerful tool that every marketer should have in their arsenal. Social media posts.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Studies 105

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Understanding millennial behavior is the key to learning how to cater to millennials blog readers. I'm a millennial. Every audience is different. Here's what to know about yours: 1.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Marketing Insider Group

MARCH 31, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Voice Searches: Go to the Head of the Class.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. So, allow us to indulge. Today, we’re taking a walk down memory lane. Keep reading! Keep reading!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. Anonymity: Unlike most social media sites, users tend to stay anonymous on Reddit. Reddit 101: A Primer. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

JULY 1, 2018

Check it out: 78% of salespeople using social media outperform their peers ( source ). Monitor online review sites. According to DemandGen Report, here are the top B2B review sites: G2 Crowd: Offers online reviews on B2B marketing services as well as business software. What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Contently

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. In addition, we predicted content marketing would overtake direct link building and that technical SEO would be a big factor—and we saw this with many client sites—especially regarding PageSpeed. Using Strong Internal Links for SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Strategic-IC

APRIL 6, 2022

Some examples of Dark Funnel channels include: Third-party sites. Review sites. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Sorry to disappoint you. but you know Titanic and the iceberg?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62