Marketing Insider Group

NOVEMBER 1, 2021

During that time, your content is doing the work of convincing them you’re the best opinion. During that time, your content is doing the work of convincing them you’re the best opinion. A great case study is like gold for marketing and sales teams looking to drive conversions. Quick Takeaways. Case studies are a big part of that.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Marketing Insider Group

SEPTEMBER 25, 2020

Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Litmus

OCTOBER 24, 2023

In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem. These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience. Basically, love ‘em or hate ‘em, we need our ESPs.

Service 95

Service Peer-to-peer Eloqua Opinions 95

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Read on to learn how. DOWNLOAD EMPLOYEE ADVOCACY 2.0. This will not work.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. Thought leadership is about establishing yourself and your organization as an industry leader.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Zoominfo

NOVEMBER 1, 2018

For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. It wasn’t based on the opinion of some analyst behind the emerald curtain —just the feedback of our customers. Think of the last time you went to buy something on Amazon. That’s quickly changing.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. In the B2B software world, it’s a buyer’s market. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Salesforce Marketing Cloud

DECEMBER 8, 2022

One interviewer even laughed when I incorrectly answered what was (in my opinion at the time) an utterly irrelevant question. One interviewer even laughed when I incorrectly answered what was (in my opinion at the time) an utterly irrelevant question. It was never my ambition to become Salesforce-certified. SIGN UP TODAY.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). Take influencer marketing for example.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Adobe Experience Cloud Blog

JULY 18, 2013

At HR.com, human resources professionals can look up peer reviews on prospective service providers and get profiles from Glassdoor.com, which is where people rate the companies they work for. The inherent weaknesses of crowdsourced opinions has not stopped this trend from reshaping entire industries. But this is just the beginning.

Opinions 48

Opinions Peer-to-peer Work Management B2B Thought Leadership 48

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

Top of Funnel 62

Top of Funnel Product Work Management Marketing & Strategy 62

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. Digital marketing changes almost daily, so we look to our industry peers to help us keep up. Here’s some of our favorite blog posts from other marketers this past year. How To Use Content Marketing for Your Local Business.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Optinmonster

MARCH 30, 2024

And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us. What is social proof?

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

SmartBug Media

DECEMBER 7, 2023

This blog was co-authored by fellow SmartBug Rebekah Goode. Setting Realistic Expectations You’ll hear a wide range of opinions about AI’s role in marketing. Setting Realistic Expectations You’ll hear a wide range of opinions about AI’s role in marketing. Marketing leaders who use AI can achieve real results.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Valasys

NOVEMBER 8, 2023

This not only helps in improving your products or services but also shows your clients that their opinions are valued and taken seriously. Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. After all, a company needs to keep growing to stay healthy.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Heinz Marketing

DECEMBER 15, 2021

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. Chances are they have already done some research, talked to their peers, consumed content on social, and researched about you on review sites. How to leverage intent data. Identifying potential customers.

Intent Data 124

Intent Data Intent Lead Ranking B2B Marketing 124

EveryoneSocial

JANUARY 7, 2020

Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Influencer Marketing for B2B Companies. And it works well for many B2C brands.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Onalytica B2B

SEPTEMBER 12, 2017

But what every influencer has in common, is that their opinion and expertise carry weight and influence in the industry, with the brand’s and their competitors’ fate often falling into their hands. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice. One such tactic? B2B influencer marketing. In today’s post, we remedy this issue.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

PathFactory

FEBRUARY 1, 2023

Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Sana Commerce

SEPTEMBER 8, 2022

See what your IT peers are saying. In the previous edition of “IT Leaders Outlook on B2B E-Commerce ‘22/23,” it was revealed that a B2B e-commerce solution that is poorly aligned exposes IT departments to large risks and extra costs. This problem is so prevalent that 84% of IT leaders are unhappy with their current e-commerce solution.

Peer-to-peer 52

Peer-to-peer B2B Business B2B Sales 52

Hubspot

JULY 19, 2018

So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. CRE Online Blog. Gathering leads, real estate marketing and personal branding, and even training opportunities -- Keller Williams’ Blog has it all. Happy reading!

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Not surprising, buyers tend to hold more favorable opinions of brands that make the sales process a little easier for them. LinkedIn groups. Subreddits.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Zoominfo

AUGUST 9, 2018

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

KoMarketing Associates

JANUARY 8, 2015

Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. In my opinion, this is one of the most overlooked strategies when it comes to content creation. However, when I think of a forum, I think of any place someone can go, ask a question, and have their peers answer it.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Biznology

MARCH 18, 2022

We are looking forward to longer, beautiful days outside here in the Bay as we move deeper into another great Spring season. Conversations with clients and colleagues have increasingly focused on identifying the best next step(s) in their professional and/or personal journeys.

Peer-to-peer 104

Peer-to-peer Thought Leadership Opinions Training 104

Adobe Experience Cloud Blog

MAY 11, 2018

In my opinion, a fearless marketer is someone willing to take risks that their peers and friends aren’t. Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us aren’t. We call them daredevils.

Startups 134

Startups Enterprise Management Work Management Planning 134

Referral Rock

DECEMBER 5, 2019

They’re vital to any marketing strategy, because people consult and trust the opinions of others. Brand advocates love you so much that they’ll share you whenever they can, whether it’s on social media, through emails, on their blogs, or in person. Brand Advocate Definition: Who Are Brand Advocates? Brand Advocate Vs. Brand Ambassador.

Word of Mouth 52

Word of Mouth Peer-to-peer Brand Identity Branding 52

Webbiquity

AUGUST 21, 2018

This is where an executive sponsor can be incredibly valuable—to understand the value of Lean, communicate that to their peers, and support the team in their transition. Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer.

Enterprise Management 150

Enterprise Management Peer-to-peer Work Management Marketing Management 150

Adobe Experience Cloud Blog

MARCH 4, 2019

When NFL quarterback Colin Kaepernick, and soon after, other players began kneeling during the national anthem before games, nearly everyone had a strong opinion. When NFL quarterback Colin Kaepernick, and soon after, other players began kneeling during the national anthem before games, nearly everyone had a strong opinion. Equality

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131