Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Exo B2B

AUGUST 11, 2021

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels!

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Hinge Marketing

FEBRUARY 16, 2022

This year’s study showed that while marketing budgets have stabilized after a rapid ascent last year, high growth AEC firms are introducing new digital techniques into their repertoire to help stimulate growth. They also use technology to track their marketing and business development activities more frequently than their counterparts. .

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. But if we actually take a step back, what do we really mean by the term ‘influencer’?

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! This marks the latest chapter in our journey to reshape the future of B2B marketing and sales. appeared first on B2B Marketing Exchange.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Salesforce Marketing Cloud

JUNE 13, 2023

Whether you’re a Salesforce newbie eager to learn and network with the Trailblazer Community or a longtime Trailblazer ready for a boost of inspiration, Trailblazer Community Conferences are for you, and there’s a good chance one is happening in your area! Check out this calendar of Community Conferences happening right now!

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. This post aims to help you understand and tackle those challenges.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. However, loyalty can generate revenue on another front: demand gen.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Yet, their steep costs and modest ROI present clear downsides.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Sana Commerce

MARCH 12, 2024

Their content delivery network (CDN) is designed to create a fast and optimized web store. Fastly’s content delivery network (CDN) solution ensures that static website assets are stored and delivered efficiently, regardless of where the buyer is located. What is Edge Cloud by Fastly and how does it work?

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

TaylorMadeIn KEW

JANUARY 3, 2016

At the B2B Marketing Leaders Forum last autumn there was a presentation by Yetunde Hoffman, a leadership and change consultant, who spoke about the cultural and behavioural requirements that make for great leadership. But what particularly resonated for me was her challenge to us around networking. Happy New Year! moment for me.

Network Marketing 48

Network Marketing Paid Search Agency Peer-to-peer Planning 48

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

B2B Marketing 109

B2B Marketing Work Management Marketing Management Peer-to-peer 109

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Conversica

SEPTEMBER 1, 2020

This new infusion of funding is a clear indication of market demand for Intelligent Automation solutions and a vote of confidence from our investors who recognize our dedication to building the world’s largest augmented workforce. We are truly lucky in a way many of my CEO peers could only dream about. Thank you, team.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Marketing Management 52

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? It’s preposterous even to suggest such things.

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220

DAGMAR Marketing

NOVEMBER 21, 2018

That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. While we’re primarily a local SEO and internet marketing services agency, we consider networking with all sorts of Jacksonville companies and individuals important to our success. Exchanging Referrals.

Network Marketing 70

Network Marketing Best Practices Business Paid Search Agency 70

Vision Edge Marketing

SEPTEMBER 14, 2021

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. Armed with insights and the right strategy, you increase the odds of success, save money and improve your speed to market. Every market has an ecosystem.

Peer-to-peer 178

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 178

B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. Attend industry events, engage in online forums, and participate in networking groups.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

SalesIntel

MARCH 31, 2022

To end the month, we wanted to share three lessons from two women we admire, the Lead(HER)Ship Panel- Learning From Women Who’ve Made It recording, and additional resources provided by our wonderful participants the WiT Network. Use your network and be your own champion and cheerleader. Own Your Career. Realize, you own your career.

Peer-to-peer 91

Peer-to-peer Lead Scoring Lead Ranking Enterprise Management 91

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Conversica

SEPTEMBER 1, 2020

This new infusion of funding is a clear indication of market demand for Intelligent Automation solutions and a vote of confidence from our investors who recognize our dedication to building the world’s largest augmented workforce. We are truly lucky in a way many of my CEO peers could only dream about. Thank you, team.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Palo Alto Networks. We thank everyone who shared their stories with us. Spotlight on exceptional customer experiences. Center Parcs. Roche (nominated by 3|SHARE).

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. But let’s face it — the “publish and pray” era of content marketing is long gone. But let’s face it — the “publish and pray” era of content marketing is long gone. Is it fair or even feasible?”

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 130

Conversica

MARCH 23, 2020

Over the next week, I will be talking to CFOs, Marketing, Sales, and Customer Success leaders to hear their thoughts and concerns about the current situation with Covid-19. To put it simply, we want to help. Here is an update about what Conversica is doing to help its customers. What Is Conversica Doing to Help Its Current Customers?

Peer-to-peer 75

Peer-to-peer Act-On Lead Scoring Lead Ranking 75

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The answer: social proof marketing. Social proof is the new marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194