SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Webbiquity

AUGUST 24, 2021

Business pages with fewer than 10,000 fans have more than five times the engagement rate of pages with more than 100,000 fans. The 20 most popular Facebook pages (see below) are an eclectic mix of consumer brands, soccer, music, and news. Twitter ads have the potential to reach more than 69 million users in the U.S.;

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Webbiquity

AUGUST 4, 2020

Pricing: $34/$69/$163 per month. In addition to all the basic features one would expect (live or prerecorded webinars, custom registration pages, analytics, chat and interactive Q&A, HD video, email notifications, etc.), The post The 10 Best Webinar and Webcasting Tools appeared first on B2B Marketing Blog | Webbiquity.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Yet 69% of investors with less than half a million in assets under management said their advisor didn’t communicate with them enough. Failing To Create A Site That Passes The Five-Second Test This test is about measuring the effectiveness of your home page.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Yet 69% of investors with less than half a million in assets under management said their advisor didn’t communicate with them enough. Failing To Create A Site That Passes The Five-Second Test This test is about measuring the effectiveness of your home page.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Launch Marketing

APRIL 5, 2023

78% of B2B marketers will continue to invest in videos: This increased from 69% last year, indicating how video is becoming widely used. For blogs and other ungated content, check out pageviews and time on the page. For successful paid advertising campaigns, it is essential to have compelling content users will engage with.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Top Rank Marketing

FEBRUARY 26, 2024

In a recent LinkedIn study of B2B marketing leaders,” according to The Drum , “more than two-thirds (69%) agree that B2B purchasing decisions are just as emotionally driven as B2C, and 39% said they are increasingly harnessing storytelling, emotion and humor to help make their creative campaigns stick. Contact us today.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Tomorrow People

OCTOBER 31, 2017

They fall down in three key areas: Planning a differentiation strategy (69% of marketers just don’t have the time). But while almost 80% of B2B content marketing is gated, and while we’re covering all things differentiation in this blog, it’d be silly to put our latest showcase behind a landing page.

Marketing & Strategy 240

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 240

Only B2B

NOVEMBER 1, 2020

Do you know B2B companies too accepted the power of content marketing, about 69% of the marketers documented content marketing strategies to surge their revenues. Optimize Landing Pages. Optimize Landing Page. You must ensure that you optimize your each landing page considering capturing the leads. Long Tail Keyword.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. 69% of marketers invest in SEO ( Hubspot). Blog Content Statistics. 80% of bloggers report that blogging delivers results ( Orbit Media Studios ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. The easiest way to make a coming soon page is using a tool like SeedProd.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Hubspot

MARCH 1, 2021

Professional website design and presentation (69%). And, on the confirmation page, you can direct them to blog posts , case studies, or podcasts on related topics to the event, further engaging them with your brand and thought-leading content. The top 4 elements should come as no surprise: Service descriptions (87%).

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Webbiquity

JUNE 5, 2019

This highlights competitor pages ranking in the top 10 ranking positions for keywords you’re missing, enabling to potentially get an easy advantage when you need it. By subscribing to Serpstat’s Plan B at $69 per month, you get full access to its API with no extra costs (though account limits may apply). Sort Keywords by Topic.

SEO 159

SEO Tools Paid Search Agency API 159

Top Rank Marketing

AUGUST 4, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

markempa

JULY 21, 2014

In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Primary Research Question: Which page will obtain the most form submissions? Approach: A/B multifactor split.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Conversion 120

ClearVoice

JUNE 17, 2021

those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. There’s much less variation between users at various income levels, with users at each of four levels hovering between 65% to 78%: 69% of those making less than $30k per year. Pinterest: 31%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Hubspot

MARCH 27, 2023

For example, a website designed to sell online services needs to include: pages detailing the services available, CTAs, photos, and videos. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. Perfect your landing page. The website must also be able to accept payments.

Service 84

Service Purchase Intent Landing Pages Psychographics 84

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization The SEO industry is worth $80 billion Currently, Google holds 86.86% of the global search engine market (Statistica) According to 75% of people never go past the first search results page (DemandSage) Ranking at the No 1 position on Google results in a 39.8%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Sword and the Script | B2B

APRIL 18, 2023

Regular readers know this blog has covered many studies over the years (i.e. here , here , here , and here ) that all continue to find B2B buyers are consuming ever more content. If you enjoyed this post, you might also like: It’s the Subscribed Audience!

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Convince & Convert

DECEMBER 1, 2014

Over approximately 90 days, we published 87 posts at Convince & Convert , and used the Inbound Writer technology on 18 of them, with 69 other posts serving as a control group. The other 69 posts we created without the software accrued 5,054 organic search visits combined. Here’s how that actually works, in practice.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

KoMarketing Associates

AUGUST 2, 2018

About 69 percent use software other than (or in addition to) spreadsheets, specifically to plan out email content. Taking the time to clarify an email’s goal, audience, timing, KPIs, and other details gets the email team and stakeholders all on the same page, significantly reducing the chance of a campaign misfire.”.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Brightedge

DECEMBER 5, 2019

Since Google launched their Chrome 69 update, many users have noticed an entirely new use for the omnibox. Since the Chrome 69 update, you can also use this space to get particular types of answers immediately. Brands, therefore, should also optimize their pages to create a convenient experience for potential users. Set a timer.

SEO 64

SEO SERP Wikipedia Google 64

Outgrow

NOVEMBER 30, 2022

But don’t take our word for it— 69% of businesses increased their video marketing budget. . This is done by drawing audiences’ attention to various online channels such as social media, blogs, emails, and others. . If revenue is your video campaign’s primary goal, look at how many visitors your video referred to your landing page.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

SocialPilot

JANUARY 14, 2024

pages on LinkedIn before leaving. Businesses with an active LinkedIn Page receive 5 times more page views , 7 times more impressions, and 11 times more clicks per follower. Complete’ pages get 30% more weekly views. LinkedIn Pages with complete information get 30% more weekly views than others.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

Hubspot

DECEMBER 14, 2020

In 2018, 69% of marketers said that visual content was either "very important" or "absolutely necessary." ( Venngage ). Infographics are 30 times more likely to be read in their entirety than blog posts or news articles. Consumers tend to focus on "information-carrying images" like infographics more than they read the page's text. (

Stats 100

Stats Customer Satisfaction Television marketing Social Media 100

ClearVoice

OCTOBER 3, 2022

69 percent of marketers are not confident in the ways they measure and track ROI. Increased web traffic: A solid content marketing strategy will likely include inviting people to visit your site or read your blog, and you will see enhanced web traffic. Ben & Jerry’s “What’s New” web page.

Buy 98

Buy Marketing Strategy Marketing & Strategy Work Management 98

Zoominfo

FEBRUARY 19, 2018

The reach of 135 employees engaged in employer advocacy is larger than that of a company page with one million Facebook followers, likes or fans ( source ). Sales reps who viewed the profiles of at least 10 people at each of their accounts were 69% more likely to exceed quota than those who viewed 4 or fewer ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Inbox Insight

NOVEMBER 17, 2020

Website/blogs. One of the best ways of using intent signals for content creation – building content for use on your website, or to lay the foundation for your blog. From this type of data, you can create content such as blogs, thought leadership pieces, surveys, reports and how-to-guides to nurture leads through the funnel.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. Maybe it’s a blog post or your landing page. Blog posts. Landing and sales pages.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. A lightbox ad opens in the center of the page, obscuring the actual page content. So what data is out there? Always Think Inbound.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

SocialPilot

JANUARY 15, 2024

WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. Adding video content on full-page ads can increase engagement by 22%. Businesses that use video content on webpage increase their chances by 53 times to appear on the first page of Google search.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Optinmonster

MAY 13, 2020

” We’re going to show you a trick for using your existing blog posts as a lead magnet in the form of a content upgrade. More specifically, we’re going to show you step by step how to take your popular blog posts, create a content locker, and use that as a content upgrade to grow your email list. It’s not.

Lock-In 108

Lock-In Top of Funnel Conversion Content 108

Seismic

APRIL 22, 2021

In our previous blog , we shared findings from the report, including how sales enablement transforms the way businesses operate and scale best practices. We agree, and in this blog, we’ll share our findings, as well as a glimpse of what great looks like. . Visit our Sales Enablement for Visionaries landing page. .

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Landing Pages Storytelling 52

Optinmonster

JUNE 1, 2020

For now, you simply need to know the basics with how affiliate marketing works: You recommend a product or service to your followers through your website, blog, or email list. Create a Website or Blog for Your Niche. To make money with affiliate marketing, you need to decide 2 things: How will you build your website or blog?

Advertising Agencies 121

Advertising Agencies Planning Work Management Marketing Management 121

Leadspace

FEBRUARY 19, 2018

For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Post more blog content. More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

BenchmarkONE

AUGUST 5, 2020

As it stands, 69 percent of Americans say they won’t take a job with a company with a bad reputation, and 84 percent say they would leave their current job for a company with an excellent reputation. This statement should be documented and disseminated to ensure everyone is on the same page.

Branding 100

Branding Brand Identity Customer Satisfaction Lead Scoring 100