WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. This is the biggest problem I see facing marketers and the way they communicate with executives.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Writing on the Web

MARCH 19, 2015

Do you use story telling on your blog or website ? In my last two posts I wrote about two ways to inspire your blog writing , going outside and going inside. As I stated, going outside for ideas to blog about is easy, but it’s risky. In 2004 I had been working online for 5 years, doing okay, but not really.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

The Effective Marketer

JANUARY 17, 2012

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Well, if you’re anything like me, you’re well past the point of starting a blog.

Online Marketing 100

Online Marketing Planning Blogger Template 100

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. Scope of Audience.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

KoMarketing Associates

APRIL 2, 2015

Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog. Long, thought leader pieces are the “main attraction” of many blogs.

Traffic 120

Traffic B2B Case Studies Case Study 120

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. But is it enough?

Business Blogging 100

Business Blogging Business Content Buzz 100

Biznology

DECEMBER 22, 2015

You might be familiar with Zemanta ‘s Editorial Assistant and Related Posts , a couple very useful WordPress plugins, but there are also some powerful services that can live between your blog and their browsers. Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . 1) Adaptive Websites. Like this post?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

KoMarketing Associates

MAY 17, 2016

With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. Setting specific goals and objectives for your blog.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MAY 6, 2020

However, it is also critical to look to specialized features on social media platforms in order to make your event stand out. Let’s take a look at some of the key features and strategies to consider when promoting an online event. Social Media Stories. Instagram Countdowns. Implement Post-Event Promotion.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Webbiquity

OCTOBER 25, 2021

Ads in newspapers and magazines, as well as brochures, flyers, and of course, posters, are all viewed as trusted marketing materials. Compared to online marketing, a poster provides you with a credible advertising solution. The post How Creative Posters Can Grow Your Business appeared first on B2B Marketing Blog | Webbiquity.

Creativity 284

Creativity Business Banner Ads Banners 284

Webbiquity

JANUARY 11, 2022

As a result, much UX advice online isn’t practical for B2B businesses. But UX design itself remains critical to effective online marketing and communications. In order to grow their customer base and develop new business relationships, B2B enterprises need strong site UX design. What Does Good B2B UX Design Look Like?

Design 269

Design Paid Search Agency Companies B2B 269

Circle Studio

SEPTEMBER 20, 2018

Today, anyone with valuable, relevant content can attract an audience online. Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Furthermore, blog content is viewed by 77% of B2B buyers during their purchasing process.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Writing on the Web

OCTOBER 14, 2015

Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. How to Make Money Directly from a Business Blog. which eventually grew into a portfolio of 85 blogs.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. I recommend beginning with at least 4 ads per campaign in order to ensure the audience isn’t overwhelmed with the same message over and over again.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? No, it’s not because of search engines in order to get indexed and found. That’s important but it’s a side-effect of doing Content Marketing right. A good-looking professional blog or website will build a marketing list.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

KoMarketing Associates

JULY 22, 2020

Generally, I recommend starting with using matched audiences for targeting the LinkedIn members on your list directly in order to maximize your budget and ensure you are interacting with the most relevant companies and individuals. On top of these, there are a few areas to consider excluding in order to better refine your audience.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Webbiquity B2B Marketing Blog).

RSS 100

RSS Promotion PR PageRank 100

EMagine B2B Blog

JANUARY 28, 2015

Instead of avoiding political fray as Pope & Associates advises, strive to avoid falling prey to quick fixes for your struggling online marketing campaigns. This includes considering any black-hat or shady SEO practices, paying for low-value keywords just to hurt a competitor, or launching deceptive marketing messages (i.e.

Online Marketing 40

Online Marketing B2B Marketing B2B Eye-Tracking 40

Biznology

OCTOBER 16, 2013

This is no different in the world of online marketing and search engine optimization (SEO). Here is a list of three aspects to consider when building links in order to create a useful link for your website or blog. These are a few of the major aspects you should be considering when guest blogging for links.

Lead Scoring 80

Lead Scoring Lead Ranking Wikipedia Internet Marketing 80

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. For example, a list of competitors that run blogs in your client’s industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hinge Marketing

JULY 14, 2015

Struggling to come up with new content for your blog? Blog posts help to demonstrate your firm’s specialized expertise, builds visibility, drives website traffic, and attracts prospective clients who are early in the sales process. Your blog should be an essential component of your lead generation strategy.

Top of Funnel 48

Top of Funnel Tips Content Differentiation 48

SendX

MAY 18, 2020

This means that your content has to stand out from the rest in order to draw visitors to your site and get them to click on your affiliate links. According to one study it’s the fourth highest source of traffic for affiliate marketers. Conclusion Affiliate marketing is in many ways similar to other types of online marketing.

Promotion 313

Promotion Email Marketing Urgency Marketing Paid Search Agency 313

Webbiquity

SEPTEMBER 2, 2014

Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. If you’ve missed any of these, here are top 10 (actually, 11) posts, in ascending order. Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios.

Stats 100

Stats eCommerce Statistics Social Networks 100

Martech

AUGUST 15, 2023

To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. He has also been a frequent contributor on CDPs to the Gartner Blog Network. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

Enterprise Management 89

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 89

Tomorrow People

APRIL 10, 2018

With the move online, marketing has an even more important role to play in capturing prospects’ attention as they do their research in order to generate, nurture and deliver more sales-ready leads. Today’s marketers have to provide significant amounts of content in order to pull prospects in and keep them engaged.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

Sana Commerce

NOVEMBER 10, 2023

E-commerce primarily revolves around online transactions, including retail sales to consumers. Digital commerce in the B2B sector is a multifaceted ecosystem where businesses interact, collaborate, and transact online. Smart warehouse management systems enable real-time tracking, reducing order processing times and minimizing errors.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

KoMarketing Associates

NOVEMBER 18, 2020

I wrote a blog post on LinkedIn Conversation Ads earlier in the year, and would love to reiterate how great these are. In order to utilize this feature, you will need to run a campaign that targets a company target list. In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Writing on the Web

JULY 27, 2010

What are you doing or not doing on your blog that screws up your traffic? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Action : No way to subscribe to get email updates to blog. You can learn new blogging habits.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100