WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. That ought to get you started! That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

NOVEMBER 3, 2008

Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. Introduction to Google Search Quality by The Official Google Blog Since Google is the most important search engine for SEOs, it's helpful to understand how its engineers view search.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog readers want to be able to rely on bloggers for objectivity.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

APRIL 3, 2007

Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. The Email Insider blog has an excellent post the topic. 3) As I've written previously , use a hosted email service for sending out your newsletters and blasts.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

NOVEMBER 24, 2008

On the occasion of the 300th post on the WebMarketCentral blog, and to see how things have changed since the first 100 posts , here are the 10 most popular posts of all time so far. #10: Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage. Authority and independence. Advertising.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

APRIL 10, 2007

On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? 7) WMC Interviews: Mike Schultz (Apr.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

JANUARY 11, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Writing for the web involves requires as much art as any other form, plus another level of science.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

AUGUST 1, 2007

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

DECEMBER 31, 2005

I resolve to try to blog more frequently and eloquently. I resolve to try to get back to reading the Marketing Sherpa Best-of-Weekly newsletter on a regular basis. It is the best marketing newsletter on the planet. It is the best marketing newsletter on the planet. You can find a great summary of life lessons here.

Planning 20

Planning Newsletter Marketing & Strategy Marketing 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

MAY 15, 2007

There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others (even Larry Chase recommended social tagging to improve SEO in a recent newsletter). Still, the Web 2.0 Conclusion: Web 2.0

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

FEBRUARY 23, 2007

On the other hand, long term, regular activities such as monthly newsletters, blogs , and SEO activities produce less dramatic but more sustainable traffic growth, which generally corresponds more reliably with sales growth as well.

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

APRIL 21, 2008

Irregular senders: Most hosted platforms are priced on a monthly basis and designed for marketers who send newsletters or promotions on a regular schedule. VerticalResponse CEO Janine Popick also writes an excellent blog on email marketing best practices. They charge by the email, with no monthly fee.

Pricing 20

Pricing Price Comparison Marketing Management 20

WebMarketCentral

AUGUST 2, 2005

Herewith, the inaugural WebMarketCentral blog interview. On my site I feature all my services, over 25 free articles on small business marketing topics and copies of all my newsletters. My Smart Marketing blog - I frequently update my blog with marketing how-to's for the small business. Check it out at [link].

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

JUNE 8, 2007

We have an award-winning blog, email marketing campaigns (of course!), outbound newsletter sponsorships, online advertising buys, radio, we even have an outdoor advertising campaign! WMC: How do you market and promote your business? JP: You name it! JP: Being a direct marketer I really discounted PR in the beginning.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JULY 31, 2006

Most blogs are a form of micromedia. Targeted email and advertising in narrowly-targeted industry e-newsletters are micromedia; the audience is self-selected and virtually guaranteed to have a high degree of common characteristics. Micromedia can take a wide variety of forms.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

MAY 26, 2009

I then wrote the above-mentioned blog post summaring the presentation, which was published here and also syndicated on MyVenturePad , part of the Social Media Today network. They also publish a enewsletter, the ZoomInformer, a recent issue of which linked to my blog post about using Twitter for business.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. The writers of the MediaPost blogs also frequently do a great job of covering online research findings. Does advertising on social media sites really work?

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

SEPTEMBER 24, 2009

As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. 4: The Social Media Email Signature , Septenber 18, 2008 Thanks to some Twitter luv from Guy Kawasaki , this post produced the largest single-day traffic spike ever on the WebMarketCentral blog.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

FEBRUARY 13, 2009

How can you increase open rates for your email newsletters? Discover the answers to all of these questions plus email marketing strategy, tips and interesting statistics in these blog posts and articles, some of the best from the last 12 months on the topic of email marketing. What are the secrets to writing killer subject lines?

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

WebMarketCentral

JUNE 12, 2007

SEO Paid search advertising PR (including speeches, blogs, awards and technical articles) Consistent brand awareness advertising Existing customer referrals Cold-calling can still be effective – if done right. Simply put – a one-off podcast is like a one-off email newsletter. TechTarget, KnowledgeStorm, FindWhitePapers, etc.)

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20