Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., But how can you make the most of it, quickly driving traffic and building an audience?

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. A clear, crisp sound can significantly enhance the listener’s experience, making your message more impactful,” says John Corcoran co-founder of Rise25.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. 15 Times Marketers Won with Personalization. But, as consumers evolve so must our marketing tactics. Continue reading.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. billion users.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. In this article, we’re taking a deep dive into what this decline means for the world of content marketing.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Stevens & Tate

FEBRUARY 15, 2022

The history of blogging is an interesting one. For a while, the purpose of a blog was entirely personal. People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool.

Online Marketing 100

Online Marketing Planning Lead Scoring Lead Ranking 100

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users. How should we approach the campaign differently?”

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. And, although a bad hire might seem like nothing more than an inconvenience, hiring the wrong employee can actually have a serious impact on your bottom line. It’s a marketer’s worst nightmare. If they’re not good enough, every part of your marketing strategy will suffer.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced. 2: Pay attention to grammar.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Source: ON24.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

seo.co

APRIL 6, 2021

Social timing is one of the most important aspects of digital marketing. While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content. Trying to fit a blog into an Instagram post won’t have much success.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. You need to expand your definition of content. Get mileage out of your content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward.

Resources 136

Resources B2B Marketing Planning B2B 136

Hubspot

JUNE 3, 2020

While this became a habit, it's something I've had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. As a blog writer, this second lesson is the standard I hold myself to. Conclusions are a necessary element of your blog posts because they guide your reader on what to do next.

Youtube 101

Youtube Buyer Personas Tactics Class 101

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Conversica

JULY 16, 2021

Even when CSMs prioritize proactive outreach, low customer engagement via email and phone calls is very common. And Customer Success is well poised for ROI via keeping and growing existing customers over attracting new revenue streams via Marketing and Sales. But that doesn’t mean we are in the clear yet.

Conversion 89

Conversion Work Management Marketing Management Blast Campaigns 89

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Contently

AUGUST 13, 2018

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. It only works if your blog post is the tip of an iceberg. Content marketers are often on the hunt for ways to adjust and repurpose their most successful projects. When to write a blog post.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Conversica

SEPTEMBER 30, 2021

Marketers can’t afford to be static. When companies like Apple and Google change their policies on pixel tracking , Marketers need to take notice and make appropriate changes to their tactics. Google and Apple provide users with the ability to block email senders from using invisible pixels to track email open rates.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Conversica

MAY 7, 2021

To help shoulder this load, a lot of organizations hire a Chief Revenue Officer (CRO) to oversee all revenue-generating functions across Marketing, Sales, and Customer Success. Generating revenue is a big job. By taking a holistic approach to revenue generation, a CRO can motivate and enable each team to do their best.

Marketing AI 92

Marketing AI Generation Sales Qualified Leads Outreach 92

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. You’re bleary-eyed. Learn to Steal.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

seo.co

FEBRUARY 18, 2021

Dental practices are bombarded with new marketing opportunities and ideas on an ongoing basis. And while there’s nothing wrong with adopting a new dentist marketing technique to grow your practice, sometimes it pays to go back to the basics. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Lake B2B

FEBRUARY 29, 2024

Email marketing serves as a powerful tool for doctors to connect with patients, build trust, and provide valuable information. To maximize the impact of healthcare email marketing, doctors must adhere to best practices that ensure professionalism, compliance, and engagement.

Email Marketing 59

Email Marketing Practices Best Practices Trust Marketing 59

Conversica

SEPTEMBER 21, 2021

That means Sales, Marketing, and Customer Success are again adapting methods of engaging with customers and potential customers. Sales, Marketing, and Customer Success teams are increasingly turning to Conversational AI technology to automate some of the mundane but critical tasks and fill the gaps in the buyer journey.

Conversion 52

Conversion Correlation CAN-SPAM Buyer's Journey 52