Optinmonster

AUGUST 23, 2023

Are you looking to start your blog but don’t know which blogging platform to choose? Selecting the perfect blogging platform to showcase your thoughts and creativity might seem challenging. In this article, we’ll share the best blogging platforms and outline their pros and cons to help you make an informed decision.

Marketing Management 52

Marketing Management Budget Programs Blogger Best Practices 52

Webbiquity

MARCH 23, 2021

The only thing remaining the same is a top channel B2B marketers use for driving leads and revenue: It’s email. Since 2017 (actually, since well before that ), when the survey from DemandWave reported email marketing to be the #1 channel for lead generation in the B2B niche, the situation has remained consistent for years.

B2B Sales 282

B2B Sales Top of Funnel B2B Lock-In 282

BenchmarkONE

FEBRUARY 20, 2020

Your company blog is one of your most valuable marketing assets. So when you have a very important product to push, service to highlight, or want to speak more specifically on an experience or feature pertaining to your business, your blog is an undeniable resource to utilize. How do you effectively measure the success of your blog?

Eye-Tracking 92

Eye-Tracking Stats Click Rate Marketing Automation Services 92

Marketing Insider Group

FEBRUARY 18, 2021

In this blog, we discuss ways to excite your audience and keep them around for the long haul. The internet is saturated with blogs, articles, and videos—especially in competitive B2B markets. You can further add on-brand, supporting imagery, videos, and gifs to break up long-form content pieces. This is easier said than done.

FAQ 360

FAQ Customer Satisfaction Internet Marketing Paid Search Agency 360

Mailmunch

MARCH 30, 2021

Have a website blog that you are proud and passionate about? That is the number of active blogs as of 2021, only set to increase in the upcoming years. Blogging is a great way to build an engaged audience, regardless of your business goals. Here are a few powerful ways that you can use to grow your website blog in 2021: 1.

Marketing Websites 63

Marketing Websites Word of Mouth Budget Programs Blogger 63

Litmus

MARCH 20, 2023

Speaking of attention: did you know the average amount of time readers spend with an email is only 8.97 So: what emails kept our attention span for longer than 8.97 Keep scrolling for a showcase of our favorite emails from March 2023. I loved how they pulled in their advertising into the email. seconds in 2018.

CAN-SPAM 85

CAN-SPAM Paid Search Agency Newsletter Design 85

Directive Agency

JUNE 23, 2017

The more expert level content you can publish and authoritative, industry trusted blogs – the more your own authority as a thought leader will grow. Here at Directive Consulting we’ve had the blessing of publishing thought leadership content across a number of industry leading blogs. But that didn’t happen overnight.

B2B Thought Leadership 74

B2B Thought Leadership Thought Leadership Outreach Custom Publishing 74

Litmus

MAY 24, 2023

Are your emails optimized for Dark Mode? Recent statistics show that over 35% of subscribers using Apple email clients open their emails in Dark Mode. This means that if your emails aren’t optimized for Dark Mode, you could be leaving your subscribers in the dark. But fear not! But fear not!

Optimization 79

Optimization Transparency Guidelines Opt-in 79

Webbiquity

SEPTEMBER 6, 2022

Guest post by Vaibhav Kakkar. A well-made video is like poetry in action. Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Image credit: Brands&People on Unsplash. Product videos are one of several types of videos needed for marketing.

Video Marketing 302

Video Marketing Product Generation Lead Scoring 302

SnapApp

APRIL 17, 2018

A powerful email call-to-action could make for a VERY lousy social media CTA. Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. Email Call-to-Action Strategy.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. By Niti Shah.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

SnapApp

APRIL 17, 2018

A powerful email call-to-action could make for a VERY lousy social media CTA. . . Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. . Email Call-to-Action Strategy.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

ClearVoice

MAY 25, 2022

Coming up with blog topics ongoingly is no easy task, even when you have the most exciting subject in the world to cover. Leveraging your team’s strengths and experience and asking them to share their passions and interests will allow you to have greater success with your blog topics. Research your topics. Use a content calendar.

Top of Funnel 52

Top of Funnel Custom Publishing Keywords Trade Show 52

Hubspot

MAY 17, 2021

As a Millennial, my experience with email has been quite interesting. Then, it was where I sent junk emails from brands I didn't care about. Today, I look forward to checking my email and hearing from my favorite brands on everything from the news and the marketing world to product launches and sales.

Webinar Metrics 99

Webinar Metrics Examples Tips Ad Exchange 99

BenchmarkONE

DECEMBER 31, 2018

We published 250 blog posts. As we looked back on the year, we sorted through the 250 blog posts we published to see what you loved and to help us plan our editorial calendar for next year. We’re here to share the top five most popular blog posts of the year in case you missed them. And this one from G2 Crowd. What is ABM?

Account Based Marketing 66

Account Based Marketing Advertising Agencies Paid Search Agency Landing Pages 66

DotDigital

JUNE 9, 2021

In-email customer experiences. Interactive experiences can come in many formats, but in recent years, email marketing has made massive strides towards providing customers with unique experiences. . AMP for email. AMP for email is a powerful tool that allows you to build web-like experiences in email.

Ideal Customer Profiles 98

Ideal Customer Profiles Dwell Lead Scoring Lead Ranking 98

Litmus

FEBRUARY 23, 2021

As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. Animated GIFs. Email marketers like you are increasingly turning to animated GIFs in email to provide that extra interest. In this blog post, we’ll cover: What a GIF is. What is a GIF?

Paid Search Agency 143

Paid Search Agency Display Transparency Click Rate 143

Litmus

DECEMBER 6, 2021

Recently, we’ve heard rumblings from email geeks asking “Why is my GIF showing up with different colors in Gmail?” As we haven’t seen this issue with our GIFs at Litmus, we were wondering why our GIFs seem to have escaped this quirk and how we could help other email geeks avoid it. Why, Gmail, why?!

Class 94

Class Display Optimization Ads 94

Martech

NOVEMBER 20, 2023

Inviting guest posts to your blog. Create a consistent content curation strategy and schedule that provides actionable benefits for your audience. What content curation looks like in the digital era Curation is more than simply accumulating and sharing different pieces of content, which is easier than ever in the digital age.

Curation 131

Curation B2B Marketing Top of Funnel Marketing Analytics Tools 131

Kapost

MARCH 24, 2017

More often than not, a company’s blog becomes an afterthought for an organization. In order to understand how to make your content relevant and effective, the days of blog-as-afterthought must end. Instead, use your blog as an incredibly powerful tool for your B2B marketing strategy. Testing, testing… is this thing on?

Top of Funnel 95

Top of Funnel Click Rate Advertising Funnels Marketing Analytics Tools 95

Litmus

APRIL 1, 2023

Welcome to Feature Friday, a series where we get candid about emails that caught our attention recently, fresh from our own inboxes here at Litmus. This Friday, we’re highlighting two emails, one from our Favorite Emails of March 2023 blog series and another from my own inbox. Maileg Huang: Email number two, from Maileg.

Features 71

Features Tactics Newsletter Display 71

Scoop.it

DECEMBER 10, 2020

Email accessibility, in simple words, refers to creating emails with inclusive designs that can be accessed by everyone, regardless of any impairment. If you want to make sure that your email reaches each and every customer, you must make your emails ‘accessible’. Always set the email title. Source: Email Uplers.

Guidelines 113

Guidelines Curation Tagging Display 113

Optinmonster

MARCH 8, 2023

Do you know how to run a successful email marketing campaign? According to a study by Campaign Monitor, for every $1 spent on email marketing, the average return on investment is $44. With such high ROI potential, knowing how to run an email marketing campaign successfully is crucial. 1) What Is an Email Marketing Campaign?

Email Marketing 136

Email Marketing Campaigns Work Management Marketing Management 136

SalesIntel

APRIL 11, 2024

What kind of things (images, videos, gifs) as a support to your content? Instead of focusing on a broad audience, target a specific Total Addressable Market (TAM). This group not only needs your product or service but is also open to your message. These leads will interact with your materials and evaluate your services.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Outgrow

JANUARY 4, 2021

Interactive Email Newsletters: 8 Content Ideas to Increase Conversions. billion daily email users, it’s no surprise that email marketing, particularly interactive emails, is one of the most used tools in sales funnels to generate leads and increase conversions. – Two words; interactive emails. DMA, 2019).

Newsletter 105

Newsletter Conversion Top of Funnel Content 105

Scoop.it

JUNE 28, 2022

It is a universal fact that email marketers often run out of ideas about what to send to their subscribers. As your subscribers receive countless emails each day, it becomes imperative to think of new ways to build the email readership. 7 Types of Content You Can Send in Emails. Welcome Email. Marketing Emails.

Email Marketing 59

Email Marketing Marketing & Strategy Marketing Strategy Planning 59

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. We all want to know what we need to do to make our emails better, more effective, and lucrative. So all marketers care about email open rates. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Vidyard

JANUARY 6, 2022

Video Email Statistics 2.9 In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Buffer

NOVEMBER 23, 2022

million blogs – keep in mind that one user can create multiple blogs The platform currently has 135 million monthly active users and 11.1 Users can easily personalize everything, from their blog’s colors to its HTML. You can also set a unique URL for your blog and add a theme song. What is Tumblr?

Tagging 131

Tagging Twitter User-Generated Content Ideal Customer Profiles 131

Content4Demand

AUGUST 13, 2021

Answer the Public is a genius tool when you’re grasping for a new blog idea or brainstorming a new approach to a routine topic. If you curate content for blogs or newsletters, it’s a lifesaver. I do a lot of “on the fly” work at Content4Demand, and that includes social media posts, email designs and blog header images.

Budget Programs 119

Budget Programs Tools Planning Content 119

Vidyard

JANUARY 6, 2022

Video Email Statistics 2.9 In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Onboarding Your Remote Sales Team 1.1 Company Onboarding Videos 1.2 Get Set Up on the Tech Stack 1.3 FAQ Videos 2.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Litmus

JUNE 30, 2021

Jess says: “I like that this email had a dedicated purpose; to share the company’s commitment to honoring Juneteenth and elevating the voices and visibility of the Black community. I also appreciate how they kept the product out of this email as it helped to keep the focus where it should be.”. Aftershokz. Aftershokz.

Opt-out 69

Opt-out Opt-in Email Marketing Communities 69

Outgrow

NOVEMBER 18, 2021

Hence, in this blog, we’ve curated a list of fun quizzes to take when you’re bored AF! Once you’ve logged in and entered the quiz builder, set up your title and other display factors like background images or GIFs, etc. Adding graphics and GIFs along with the questions is always a great idea as it makes your quiz look more attractive.

Outgrow 95

Outgrow FAQ Viral Marketing Curation 95

Hubspot

JUNE 28, 2023

Virtually every sales professional who has ever sent emails to any prospects has seen their fair share of messages get stonewalled. Prospects are busy and particular — and exactly none of them want to waste their time on sales emails that don't offer value. 5 Reasons Prospects Might Be Ignoring Your Emails 1. Probably not.

Work Management 82

Work Management Trigger Marketing Marketing Management Marketing Prospects 82

Liveintent

MAY 24, 2022

But what’s top of mind for customers is their email. In fact, 1 in 3 millennials check their email as soon as they wake up and 55% of all Americans check their email before they go to work. It means that if you’re not already investing in email ads, now’s a good time to start. What is email advertising?

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Paid Search Agency 62

Liveintent

NOVEMBER 10, 2020

What do grocery delivery, online shopping, remote work, and email newsletters have in common? eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. Advertisers can leverage this email inventory to sell products, re-engage customers and grow subscriber lists.

Emarketing 112

Emarketing Newsletter Custom Publishing Acquisitions 112

Adobe Experience Cloud Blog

AUGUST 21, 2018

In this blog, I’ll cover some key aspects of visual content marketing your business has to consider to achieve the conversion rates you desire. Animated GIFs are typically associated with social media humor, but things have seriously changed. Brands succeeding with GIFs include: General Electric. Company logo: 300 x 300 pixels.

Traffic 112

Traffic Banner Ads Banners Ideal Customer Profiles 112