Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Use images and videos to illustrate your points.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Wrapping Up.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Biznology

FEBRUARY 3, 2020

He built an organization that explains the theory and practice—showing that its first examples were in business markets. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. Of course I can’t leave out my monthly blog articles on various B2B marketing topics.

Resources 171

Resources Research B to B Advertising Agencies 171

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

MindFire

SEPTEMBER 7, 2018

Mr. Jobs needed time, but he… The post RARE 1997 VIDEO THAT EXPLAINS THE MARKETING GENIUS OF STEVE JOBS appeared first on MindFire Studio Blog. Steve Jobs had just returned to Apple as CEO and started culling unprofitable product lines such as printers and unloved devices such as Newton.

Video Marketing 49

Video Marketing Marketing Product Case Study 49

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Webbiquity

DECEMBER 19, 2023

This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity. Alright, now the list. There you have it, 10 great reads to wrap up your 2023.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. As a content marketer, you can use the same recipe for success to create content that makes an impact.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

ConvertKit

JULY 7, 2021

“My dad,” she explains. While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I I didn't have crazy expectations,” she explains. One of her first gigs was making videos on traveling from home for Lonely Planet.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Webbiquity

AUGUST 17, 2021

One of the best ways to promote your website organically is to post your most popular awesome shareable blog posts through pins. They are in a multi-page video format. You just need to have a Pinterest Downloader (check the App store) and it will download any video or photo from Pinterest easily with simple steps. That’s $1.67

Social Media 359

Social Media Advertising Channels Media Business 359

Marketing Insider Group

NOVEMBER 8, 2021

And YouTube videos can only take you so far. Before we go further, I want to explain what I mean by insights and analysis. Let me explain. You can connect with him on social media or take a look at his social media marketing blog. I do understand though. This type of content analysis isn’t easy.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. What’s the simplest way to explain content marketing? Read the QuickBooks blog.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Webbiquity

FEBRUARY 16, 2021

Among the ways to do this on Instagram are to: Post photos/videos of your employees; Invite your staff to tell their work-related stories; and. NapoleonCat: Explain How to Use Your Products/Services. Finally, you can use an IGTV channel to create product or explainer videos that detail the nuances of using your products.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Webbiquity

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Explore : If you peruse your friends’ spring break pictures, or watching animal videos, you’re likely taking a mini mental break. They’re showing off.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Who is Vidyard’s Blog Audience?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Vidyard

JUNE 25, 2014

As I mentioned in my last post on avoiding corporate lingo in your videos, the way you begin humanizing your brand is by making the viewer feel like you understand them. A lot of the people I produce explainer videos for are amazed at how quickly we are able to get the gist of what they do and interpret it into a clear and concise message.

Video Marketing 52

Video Marketing Webinar Metrics Demographics Verticals 52

Walker Sands

OCTOBER 19, 2023

As we weighed options, we watched about a dozen videos to compare different brands, models and design features. These videos helped us see the couches in actual spaces, view their many angles and hear real reviews from other customers. Videos teach us how to cook, how to fix things around the house, how to play instruments and more.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Stelzner He is the founder of the Social Media Examiner blog. Michael posts great videos on skill-building. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. His posts cover all about video marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. You need to expand your definition of content. There was a method to the color coding madness.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important. Then, it explains how your company stepped in with a solution specifically designed to tackle those problems.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Martech

APRIL 18, 2024

Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem. It houses one of the best conversational AI models, one of the best image generators (DALL-E 3) and a ground-breaking video generation tool called SORA. Use AI or die?

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

The Lead Agency

FEBRUARY 12, 2023

Blog posts and thought leadership for B2B social media marketing If you have a backlog of blogs on your website, you can easily incorporate them into your social media calendar. There’s no need to create any new images or videos – write your social media post and you’re good to go.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Martech

DECEMBER 26, 2023

Can your partners articulate the value of the product to the target audience, what the product can and cannot do, and explain that value proposition clearly and truthfully to the ICP? ” Video, video, everywhere Like all B2B marketing communications today, partner marketing has embraced video.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

BOP Design

APRIL 10, 2018

If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase ­– it should not be an afterthought once your website is launched. In this blog, we take a quick look at how to fit your future B2B blogging strategy into your current web design project.

Design 48

Design Marketing & Strategy B2B Paid Search Agency 48

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Martech

OCTOBER 19, 2023

See the key features in this video. AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. Better engage with website visitors by adding videos to your CTA modules (beta).

SMS 119

SMS Bundling Terms and Conditions Opt-out 119

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Take transcript snippets and write blogs around the topic. Slice up audio and/or video sections and turn them into short-form videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Top Rank Marketing

JANUARY 3, 2024

.” — Katelyn Drake @KB_Drake Click To Tweet Resolution 2: Leverage the Power of Video Content Why It’s Important: Video content remains a powerhouse in digital marketing, driving higher engagement rates and better ROI. Collaborate with your content team and partner with creators and influencers to co-create engaging content!

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Outbrain

MARCH 15, 2021

The good news is, you don’t have to go viral to get your content shared – nor do you need to write the perfect blog post every time. Invest in Video. Blog posts can no longer be static, filled with large blocks of text, minimal images, and stuffy writing. One important media format to consider is video.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40