The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. Let’s get to it. The State of Paid Social 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Marketing Insider Group

MARCH 16, 2023

But honestly, we’re not totally joking here — some experts suggest that the Hogwarts Sorting Hat is just as accurate (and even more consistent) than the Myers-Briggs test for understanding personality traits. The Content Marketer Sorting Hat — Which house are you? Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Marketing Insider Group

MARCH 29, 2023

When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. And what better place to get brand storytelling inspiration than from the binge-worthy shows we just can’t stop talking about? Customers care about more than just purchase transactions. Before long, Ted was beloved.

Storytelling 231

Storytelling Brand Identity Branding Paid Search Agency 231

SocialPilot

FEBRUARY 26, 2024

It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. Did you know that the LinkedIn algorithm determines what content appears on your feed ? This blog is for you if you want the right strategy to outsmart the supersmart LinkedIn Algorithm.

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

SocialPilot

MARCH 5, 2024

This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Let’s roll! So, without further ado, let’s dive into the key metrics you need to track to grow your business on Facebook. Don’t worry. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Lead Forensics

JANUARY 26, 2024

Here we’re going to take a closer look at what it’s all about. Plus everything you need to think about when it comes to growing your business. Dropbox is one example of a company that has used well-executed growth hacks to build a huge customer base in just a short space of time. What Is Growth Hacking?

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Let’s start with the business brass tacks. As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. What does it take to build brand awareness?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

SocialPilot

APRIL 22, 2024

But it takes real effort to create engaging Reels. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Instagram Reels are the most effective way for brands to attract and engage with their target audience.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. From refining content strategies to enhancing influencer selection processes, AI is set to play a crucial role in shaping the future of influencer marketing. This is where AI prompts can be incredibly useful.

Sales Management 89

Sales Management ROI Planning Work Management 89

Marketing Insider Group

NOVEMBER 14, 2019

He just released his new book, Mean People S u ck : How empathy leads to bigger profits and a better life. It just took me a little longer, but mainly as a content marketer and as a former internal corporate marketer, I reached out to folks that I know that are still living and breathing corporate marketing struggles every day.

Peer-to-peer 230

Peer-to-peer Paid Search Agency Fulfillment Marketing & Strategy 230

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Sprout Social

NOVEMBER 28, 2022

In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. When it comes to what kind of Stories you can make, the opportunities are endless. Just like in-feed posts, engagement matters when it comes to ranking Stories.

Brand Identity 126

Brand Identity Branding FAQ Social Media 126

ClickDimensions

FEBRUARY 15, 2023

Page Contents SMB Overview The SMB Landscape Customer Retention for SMBs Content and the Customer Experience Adopting New Technologies What Does the Future Look Like for SMBs? There is approximately 300+ million SMBs (small to mid-sized businesses) worldwide. Over 30 million of those businesses operate in the US, with a further 5.5

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Buffer

MAY 18, 2022

We’ve experienced this ourselves at Buffer Six months ago we launched Start Page , a free landing page builder that brings together all of your best content in one place. In the last week, there were 865 Start Pages created and 6,096 people loaded a Start Page. Most days around 10 new requests come through.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

Buffer

FEBRUARY 8, 2022

The first mention of TikTok was by Ash Read , our former Head of Content, in August of 2018. TikTok had just acquired Musical.ly The next mention was in November 2018, when another former teammate of mine, Alfred Lua , was working on a blog post about the 21 Top Social Media Sites to Consider for Your Brand.

Planning 76

Planning Viral Marketing Mobile Marketing Custom Publishing 76

Vidyard

JUNE 15, 2020

Contents 1. Top Down or Bottom Up: Both Can Work 3. The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Tactics that don’t go viral within the sales culture underperform. Easily create and share 1-to-1 videos. Top Down or Bottom Up: Both Can Work. Ask around.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. This means you have a lot of time to create content to support it. Key Metrics.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Optinmonster

SEPTEMBER 2, 2020

Do you want to learn how to create the perfect call to action to get customers to do what you want them to? In this article, we’ll show you how to create persuasive calls to action. We’ll do this by going over: What is a call to action. In this article, we’ll show you how to create persuasive calls to action.

Examples 119

Examples Click Rate Social Media Copywriting 119

ClearVoice

OCTOBER 21, 2022

With the right preparation and know-how, your brand can position itself to weather the storm and come out even stronger. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Marketing is Essential During a Recession. Click To Tweet.

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . There are some exciting predictions about what lies ahead for marketing in my news feeds these days. EMAIL MARKETING. It’s ok, sometimes we hurt, too.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

If you don’t know your objectives, your strategy won’t create the results you desire. The tactics to meet that goal come next. It’s all about experiment-driven strategy , blending concrete goals and forward-looking tactics to create a sustainable, effective, and long-term growth hacking plan. First, double down on the strategy.

Promotion 128

Promotion Funnel Advertising Top of Funnel Guidelines 128

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. Ultimately, a lot of the tactics you’ll use are not new or unique to social media – it’s just a matter of adapting to new medium types. So here’s our guide to fixing that.

Social Media 105

Social Media Social Marketing Media Planning 105

Vision6

NOVEMBER 2, 2023

It goes without saying that both channels offer unique benefits and challenges, but in this comprehensive guide we’ll show you just how dynamic this duo can really be. It goes without saying that both channels offer unique benefits and challenges, but in this comprehensive guide we’ll show you just how dynamic this duo can really be.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen. .

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. Let’s dive in! How to use video content to increase brand awareness and sell your product. Table of Contents.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Lenny's Newsletter

SEPTEMBER 5, 2023

Let’s jump right into it. A surprising number of founders found their early customers by putting out compelling content online and first building a following. No one wants to pay attention to you if you’re there just to pitch your product. Art by Natalie Harney. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Scoop.it

NOVEMBER 3, 2020

Creating original content is hard work, not to mention time-consuming and often expensive. This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Why Content Curation is Important.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

ClearVoice

JANUARY 5, 2022

Getting down to basics: U.S. copyright law, including your obligations as a content publisher or creator. Whether you’re publishing a personal blog, a social media account for a larger brand, or the content marketing for a company, you could be subject to copyright laws, so it’s important to know what your obligations and rights are.

Copyright 93

Copyright Work Management Bundling Paid Search Agency 93

Outgrow

AUGUST 12, 2021

However, inbound tactics like blogs and eBooks don’t seem to engage users anymore. The need of the hour is interactive content. As a SaaS company, you rely on conversion, and interactive calculators have a conversion rate of over 40% as compared to just 2-12% for the run-of-the-mill landing pages. Why Do You Need It?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

ConvertKit

SEPTEMBER 14, 2020

The economy had just crashed. So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? There was just one problem: “I couldn't come up with 100 reasons.”. He went out to the ocean every day.

Opinions 77

Opinions Communities Creativity Television marketing 77

Optinmonster

AUGUST 28, 2020

In this article, we’ll create a set of ebook popups that will grab your audience’s attention and boost your subscriber list right away. Is the content useful to your audience? But, just in case, make sure you’ve avoided these common ebook mistakes : Having no purpose. Creating content your audience hates.

Template 99

Template Display Rules Trigger Marketing 99

Vidyard

JUNE 15, 2020

Contents 1. Top Down or Bottom Up: Both Can Work 3. The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Dan Wardle Vidyard VP of Revenue Tactics that don’t go viral within the sales culture underperform. Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Let’s highlight unexpected industries that are making the most of their social media presence. That’s an understandable feeling. Get ready to be inspired.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Moz

JULY 14, 2020

Let’s get to it. In difficult times we must all come together. We’re all so happy to be able to create this virtual experience and allow for everyone to have something (somewhat) predictable to look forward to for two days. Create original research Write books Share novel ideas. AAAAAND WE'RE OFF! entities 3.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59