SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. These options allow marketers to arrange blog post layouts in a way that isn’t simply a feed of the most recent posts, but rather handpicked features. Setbacks for the User.

Hubspot 97

Hubspot Tips Banners Lock-In 97

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 96

Paid Content Adsense Merchandising Conference 96

Marketing Insider Group

MARCH 1, 2021

Google will prompt you to choose the category that best fits your business. It will offer you a list of preset categories that appear when you begin to type your keyword into the search bar. The category that you choose will determine which queries your business presents under within Google’s directory. Press releases.

Google 326

Google Mobile Advertising Business Work Management 326

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management). First Round Review.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. Organize Your Content into Category Pages. Lots of them.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Conversica

APRIL 9, 2021

Conversational AI is a fairly broad category. So, let’s drill down into a few examples: Virtual Personal Assistants: This category includes Amazon Alexa, Google Home, and Apple’s Siri; voice-activated assistants which carry out a specific task on behalf of the user. The post Blog: What Are the Benefits of Conversational AI?

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Hiring Surges.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Martech

DECEMBER 18, 2023

Analyze the customer journey events leading to cart abandonment. Segment your audience based on attributes like cart value, product categories or purchase history. In the cart abandonment use case, attributes may include the value of the abandoned cart, product categories within the cart, purchase history, and more.

Ad Building 106

Ad Building SMS eCommerce Segmentation 106

Webbiquity

NOVEMBER 10, 2020

Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. The importance of search means vendors need to focus on SEO as well as having a presence everywhere their buyers may find them online: software review sites, influential blogs, social media platforms, etc.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Smashmouth Marketing

JUNE 16, 2022

It has been a very eventful 3 years since I joined Green Leads as CEO with a global pandemic & rapid growth. For those of you that know Linda's husband/co-Founder, Mike Damphousse, from the early days of Green Leads, he is not retiring, he continues to run his consulting firm Category Design Advisors. Want to talk further?

Sales Qualified Leads 191

Sales Qualified Leads Leads Lead Marketing Qualified Leads 191

Top Rank Marketing

MARCH 20, 2024

If they’ve actively promoting their services, live tweeting news and events, and responding to other posts to start conversations, then chances are they’re still achieving their goals on the platform. Do you live-tweet events and breaking news? Are the brands you’re competing with still maintaining an active presence on X?

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Engagio

DECEMBER 26, 2018

As we look back at our blogs from 2018, once again, there’s a lot of them. A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM. Advanced Field Event Marketing Strategies with ABM. Enjoy! – – –. 10 Books to Make You a Better Marketer.

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

Sprout Social

NOVEMBER 8, 2021

Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed: When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories. The more complicated part is determining what each of your Highlight categories should actually be. Promote events.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Vision Edge Marketing

NOVEMBER 1, 2022

4 Key Categories to Consider When Making Budget Cuts . In this approach, your functional/department leaders would review every line item in their budget and then decide into which of these four categories an expenditure resides: . Now, They Need to Go a Level Deeper in Each of the 4 Categories . Yes, I Want My Growth Idea.

Budget Programs 212

Budget Programs Terms and Conditions Work Management Analysis 212

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

Vision Edge Marketing

DECEMBER 15, 2020

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Who authors your blog content? Who facilitates your learning events, such as virtual learning series? Effects on the B2B buying process- We live in a peer-bound world. “We

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Conversica

FEBRUARY 12, 2021

The same goes for generating inbound leads via webinars, virtual events, or content downloads in which consumers share their contact information via a lead form to gain access. Personalized content: The content of the email reference the lead’s initial request (whether that’s a demo request, a content download, or webinar/event attendance).

Effectiveness 52

Effectiveness CAN-SPAM Sales Cycle Sales Qualified Leads 52

Marketing Insider Group

DECEMBER 5, 2022

Or as this Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. Do you show up 1, 2 or 3 when your audience searches for solutions in Google for your category or topic? 1 spent on digital banner ads will under-perform a dollar on content marketing in almost any category.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Zoominfo

JULY 6, 2020

Saying this quarter was eventful would be the understatement of the decade. We took our favorite ZoomInfo events and made them virtual. Our blog team set out to research and create content that helped our readers do the same. With Covid-19 hitting the US hard, we had to pivot in a lot of different ways. We adjusted goals.

Zoominfo 264

Zoominfo Marketing Analytics Tools Top of Funnel Advertising Funnels 264

Vision Edge Marketing

OCTOBER 25, 2022

Leveraging events to create conversations with new customers. . Here are a few details to provide context to their challenge of leveraging events to create conversations with new customers: . The Sales and Marketing teams calculated that there would be 1500 people at the event that met their target prospect criteria.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Zoominfo

MARCH 1, 2021

KPIs in this category involve sales the most but still greatly involve marketing teams: SQL to Quote Ratio Sales Team Response Time Funnel Conversion Rates Target Accounts Converted to Customers Quoted to Closed Customer Ratio Total Conversion Rate. Lead Outreach & Conversion. Web Analytics.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Top Rank Marketing

MARCH 25, 2024

In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The 95-5 rule tells us that within any given B2B product category, only 5% of buyers are in-market and actively searching for a solution.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Marketing Insider Group

JULY 3, 2023

The company is leaning heavily into artificial intelligence to gather trends in categories that include: Insights Ideas Events Products Brands You get lots of access to free articles, but you can pay for trend reports and a dashboard that updates hourly. Trend Hunter Trend Hunter is a massive resource for trend data.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

SocialPilot

JANUARY 26, 2024

We are targeting [audience category], and we want to increase footfall in our store through content created on social media. ” “Generate a list of blog post topics that would attract [Target Audience], establish our brand as a thought leader in [Industry], and encourage newsletter sign-ups.”

Examples 78

Examples ROI Planning Work Management 78

Martech

MARCH 8, 2024

AI-Assisted Product Marketing Course Cost: $149 Maven AI Courses Cost varies, $200-$2,000 per course Blogs, events and newsletters By far the most nimble category on this list, newsletters, live events and blogs are the best way to get up-to-the-minute information.

Marketing AI 112

Marketing AI Training Generation Budget Programs 112

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists. Don’t do that.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists. Don’t do that.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics. It’s an exciting time to work in this category.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

NuSpark Consulting

MAY 4, 2023

Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Launch Marketing

DECEMBER 8, 2021

We hope these blogs, articles and eBooks will help you make 2022 your best year yet. Blog: A Guide to Social Media Marketing for B2B Executives. Blog: Strategies for a Successful Product Launch in the Virtual World. Virtual events took 2021 by storm and are expected to increase almost 24% in the next few years.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Martech

MAY 4, 2023

It uses vendor’s sales, marketing and product content to create content for a variety of channels, including news articles, blogs, websites, emails, social media posts, ads and scripts. It also has starter templates for websites, blogs and ecommerce. It allows users to generate on-brand content and translate into nearly 100 languages.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Contently

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Parse.ly

MARCH 18, 2021

The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. This blog post will provide a brief summary of her findings and what they mean for your 2021 content strategy. Top Categories 2019-2020. Top Categories 2019-2020. Table of Contents.

Content 105

Content Aggregators Webinar Metrics Verticals 105