Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Content Standard

FEBRUARY 2, 2021

Here are some ways to generate buzz and bring in more business with your online events. For instance, have them: Write blog posts. The post Virtual Event Marketing: How Content Generates Buzz and Leads appeared first on Skyword. Image attribution: cottonbro 3. Start internally with your marketing team. Shoot videos.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Marketing Insider Group

MARCH 21, 2023

Life Lessons From Advertising Man By Rory Sutherland Video Source: TED As an expert content marketer, you already know that advertising goes beyond product design and performance– and you also know the importance of making an emotional connection with your audience. What Are You Willing to Give Up to Change the Way We Work?

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Social media can drive considerable traffic to your blog. These visual elements can significantly increase engagement and shares.

Social Media 65

Social Media Media Blogger Demographics 65

Salesforce Marketing Cloud

MAY 5, 2022

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with a product launch. Start planning your product launch now.

Product 98

Product Work Management Case Studies Marketing Management 98

GreenRope

APRIL 21, 2020

Generate Buzz on a Shoestring with These 8 DIY Marketing Tips. Time to kill two birds with one stone: Chances are, your company's products or services align nicely with that of another local company. Blog It Out. Start writing a blog, or freshen up the old one you haven’t touched since you started the business.

Buzz 52

Buzz Advertising Agencies Marketing Budget Tips 52

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? But is it enough? It applies to both offline and online.

Business Blogging 100

Business Blogging Business Content Buzz 100

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.

Case Study 88

Case Study Case Studies Work Management Studies 88

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Content Marketing & Product Content teams often collaborate with product teams on several key deliverables.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In today’s article, we explain word-of-mouth marketing, its unique benefits, and we offer several specific tips to get people talking about your products. Keep reading! What is word-of-mouth marketing?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Launch Marketing

MAY 27, 2020

With a global pandemic occupying everyone’s minds, moving ahead with a big product release might seem questionable or unnecessarily daunting. Many companies entered the year with a plan for releasing new products or services and can stick to them in many cases. Does anyone really want or need this product right now?

Product 62

Product Banners Buyer Personas Trade Show 62

Launch Marketing

MAY 27, 2020

With a global pandemic occupying everyone’s minds, moving ahead with a big product release might seem questionable or unnecessarily daunting. Many companies entered the year with a plan for releasing new products or services and can stick to them in many cases. Does anyone really want or need this product right now?

Product 62

Product Banners Buyer Personas Trade Show 62

Hubspot

AUGUST 29, 2019

Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! The primary purpose of the visit is to check out what products/services are being offered. We tried to tackle every aspect of event marketing.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

OCTOBER 20, 2020

With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products.

Webinar Metrics 344

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 344

Leadspace

OCTOBER 5, 2016

To quote Leadspace’s VP of Product Travis Kaufman: “Predictive Analytics adds a crucial layer of objective, pure data-driven insights and intelligence to inform your marketing and sales decision-making process. The results speak for themselves, and provide endless deliciously large statistics for us to throw around in these blogs.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Hinge Marketing

APRIL 12, 2016

Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money.

Cost 132

Cost Budget Programs Video Marketing Product 132

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Product highlights. A webpage about your new product is a must.

Press 69

Press Product Screencast FAQ 69

Zoominfo

FEBRUARY 25, 2021

Five percent of respondents planned to increase webinar production in 2020. industry or role) you want to attract to your business and product. It’s easy to get caught up in your product, making it the focus of your presentation. Is there an industry trend affecting their business — one that your product can help them overcome?

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Webbiquity

JANUARY 16, 2024

Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. Cinematic Product Launches Cinematic product launches are like making a mini-movie to show off your B2B products in a cool way.

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

Launch Marketing

JULY 3, 2018

Launching a new product or service requires a lot of time, financial resources and energy to come to fruition, and success is not always guaranteed. Want to learn some effective strategies to consider for your next product launch? Watch Part 1 of our 3-part videos series on B2B product launches! . Who is the audience?

Product 64

Product Webinar Metrics Buyer Personas Adwords 64

Drew Neisser

OCTOBER 6, 2023

In this episode, we bring them together so they can share how they’re marketing the AI that’s making their respective products that much more powerful. Tune in to deep dive into their strategies for rising above the AI buzz, leveraging PR, community engagement, word-of-mouth campaigns, and the myriad ways their teams are harnessing AI.

Word of Mouth 52

Word of Mouth Buzz PR Communities 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Only B2B

APRIL 24, 2024

Demand generation includes strategic efforts focused on building market awareness, igniting interest, and driving demand for your products or services. Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists. Don’t do that.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists. Don’t do that.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Trade Press Services

MAY 6, 2024

B2B trade shows offer companies the opportunity to debut new products and services, demonstrate thought leadership , enhance brand awareness, examine the offerings of competitors and industry leaders, and introduce new products and services—all in one location. A solid focus will help you optimize your efforts. Reach target audiences.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

SocialPilot

FEBRUARY 11, 2024

Find influencers who have mentioned [specific brand or product] in their posts within the last year. Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Identify influencers with a track record of successful campaigns in [specific industry or product category].

Sales Management 87

Sales Management ROI Planning Work Management 87

Contently

FEBRUARY 28, 2023

The buzz of a bee. Whether they pay to have an ad included at the beginning of a podcast, ask an influencer to hype up a product during their podcast, or pay for time to speak to the partner podcaster’s audience directly, there are several profitable ways to leverage podcast sponsorships. The rumble of traffic.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. 75% of B2B buyers use social media to discover new products and services. NapoleonCat: Explain How to Use Your Products/Services. Why Should B2B Companies Use Instagram Marketing?

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302