SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. But maintaining relevancy in the market means staying on top of strategies that have been tried and tested. Account-based marketing is the new B2B.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. But maintaining relevancy in the market means staying on top of strategies that have been tried and tested. Account-based marketing is the new B2B.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event. Building interest in the lead-up to your event is essential to ensure a strong turn-out. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 206

Social Media Promotion Creativity Media 206

Scoop.it

MAY 4, 2023

Put UGG on Your Product Pages One of the best ways to boost your website traffic and increase sales is to put user-generated content on product pages. Before purchasing, customers want to see what other real-world product users have to say in feedback. Another way to generate UGG for your event marketing is to organize contests.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Webbiquity

APRIL 19, 2018

To make your booth stand out from the crowd, make your branding prominent and use exciting visuals, product demonstrations, and useful promotional giveaways to grab the attention of attendees. You can also feature client testimonials at your booth to illustrate the value of your products and service. Failure: No Social Media Buzz.

Trade Show 188

Trade Show Buzz Work Management Impressions 188

SpotMe Blog

MAY 25, 2021

Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Regardless, those visiting your event in person will want to be dazzled and entertained, and your virtual attendees also want a first-rate virtual experience. What is Event Production? Here’s Why.

Work Management 52

Work Management Product Marketing Management Act-On 52

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

Lead Scoring 341

Lead Scoring Lead Ranking Co-Registration Banners 341

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Always be authentic with your content, and be aware of “overhyping” your event.

Planning 100

Planning Content Marketing Generation Content 100

Webbiquity

APRIL 18, 2019

These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). However, planning a corporate event is a challenging, complex undertaking. Here are five tips for organizing memorable corporate events.

Advertising Agencies 172

Advertising Agencies Tips Paid Search Agency Enterprise Management 172

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. What Does a Hybrid Event Look Like? Marketing and sales events. Product launches and demonstrations.

Examples 111

Examples Enterprise Management Work Management Conference 111

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

markempa

APRIL 19, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog. I really enjoyed learning from his experience in the trenches.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. Most of us are figuring it out as we go.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. Consumers across the board may learn about your product or service online but an in-person interaction- allowing them to get a feel for your brand personality – is hard to beat. How do you want to build buzz and interest?

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

markempa

OCTOBER 31, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

APRIL 3, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Customer Referrals and Your Sales and Marketing Department | Main | Best Practices in Demand Generation » Reaching Decision Makers Reaching decision makers today seems harder than ever.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. This post from the B2B Lead Generation Blog caught my eye for some reason. The author then writes the following:IR.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Hubspot

JUNE 23, 2020

“If you have speakers from other organizations, make sure to ask the thought leader or brand to promote the event -- or their session -- on their channels," Roini says. Aside from asking brands affiliated with your event to market it on their channels, you can also incentivize event marketing through a lead-share agreement.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Promote events through social media? A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Another Cool Tool To Optimize Your Site Loading Speed by Daily Blog Tips.

Social Media 100

Social Media Tools Buzz Media 100

markempa

FEBRUARY 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. all I would need to do is read your website or blog. There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway. They provide too much information.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. Marketers can Drive Engagement For Their Event.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Hubspot

FEBRUARY 1, 2021

If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”. Ask early registrants to write blog posts. When we see other people are going to an event, we want to attend, too! Every organization will be different.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Jifflenow

JANUARY 7, 2020

The new buzz word all around is ‘sustainability’. Regardless of which industry you are a part of, the movement that is gaining the most traction is towards ensuring that all products and processes are environment-friendly. The Event Industry is no exception. What do you think will lead the trend for Events in 2020?

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

SalesIntel

JULY 14, 2022

According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so. Say you offer a product that integrates with Salesforce. But the tide is beginning to turn. .

Conference 52

Conference Contacts Personalization B2B 52

markempa

MAY 21, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Once you understand why clients chose your products or service you can tailor your message around the needs you solve. Would they refer you to other people?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, correlated directly to growth rates. correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. The product was expected to have an average sale of $200,000.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 9, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

JANUARY 3, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. She wrote, "I just put your book in production! She wrote, "I just put your book in production! I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill. It’s in great shape.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Jifflenow

JANUARY 7, 2020

The new buzz word all around is ‘sustainability’. Regardless of which industry you are a part of, the movement that is gaining the most traction is towards ensuring that all products and processes are environment-friendly. The Event Industry is no exception. What do you think will lead the trend for Events in 2020?

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

markempa

APRIL 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Its really a dialogue - a conversation.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

SnapApp

APRIL 3, 2014

After the event, create an ROI calculator or photo gallery where attendees can see what they can get out of your product or service or share their favorite moments. Did I mention all these engagements can and should be delivered through email and social and hosted on your website, blog or landing page?

Planning 48

Planning Marketo Eloqua Landing Pages 48