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Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Let’s start with the traditional definitions of marketing and PR: According to the Oxford Dictionary, marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising.”. Marketing-Related Tasks.

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The Ultimate Guide to Public Relations in 2018

Hubspot

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. Blog content. That’s because people don’t buy products, they buy brands.

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The role of public relations in lead generation for B2B firms

NuSpark Consulting

But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies. test) public relations, don’t do it randomly. Lead generation and PR: Why it matters.

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How to Deliver a Successful Product Launch

Salesforce Marketing Cloud

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with a product launch. Start planning your product launch now.

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The Power of Micro-Influencers: Leveraging Authenticity in Influencer Marketing Campaigns

Bluetext

In this blog post, we’ll explore the immense potential of micro-influencers and how they can be leveraged across public relations, social media, content marketing, and video campaigns. Authenticity in Public Relations Public relations is all about building and maintaining a positive image for a brand.

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13 PR Blogs You Should Be Reading This Year

Hubspot

Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

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Content Already Fuels Everything. Now Act Like It.

Contently

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Content Marketing & Product Content teams often collaborate with product teams on several key deliverables.