Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more!

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. As per the latest reports, Instagram has the highest number of influencers, and 80.8% of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Each type of influencer brings unique strengths to the table.

B2B Thought Leadership 115

B2B Thought Leadership B2B Thought Leadership B2B Marketing 115

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). The short answer: You improve your search visibility, trust, and ranking. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. Global Spending on influencer marketing has increased to USD $34.08

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. However, it’s not enough just to set up a blog to attract readership.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. For starters, you need to find a perfect influencer and get in touch with them. Those who know how to email an influencer can easily embrace the power of genuine connections. What Exactly Is Influencer Marketing? Want to know them? Then, stick around.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales.

Marketing & Strategy 88

Marketing & Strategy Marketing Proposals Allocation Lead Ranking 88

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. Thinkers360: Tell us a bit about your background and areas of expertise. I started as a computer engineer, which I excelled at and loved.

B2B Thought Leadership 64

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 64

Outgrow

APRIL 29, 2024

The Power of Influence: Leveraging Social Proof to Boost Engagement Have you ever wondered what keeps a brand strong in today’s tough competition? No business can afford one-time customers after their marketing and branding efforts. Social proof is one of the best ways to do this. What is Social Proof?

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Optinmonster

APRIL 3, 2024

Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? Make it count!

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. If you’re growing your business and footprint online, this is the best time to understand social media SEO. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. Market Your Services.

Paid Content 94

Paid Content Adsense Merchandising Conference 94

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. In turn, you get customer loyalty, brand credibility, and a strong reputation. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. Step 2: Select a Platform.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

SocialPilot

FEBRUARY 5, 2024

“Nothing influences people more than a recommendation from a trusted friend.” With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. ” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” There is a time and place for brands to tell their own stories and showcase their value props for the world to see.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales.

Statistics 66

Statistics Brand Identity Branding Peer-to-peer 66

Thinkers360

MARCH 31, 2024

Thinkers360 Leaderboards: Top 50 Global Th ought Leaders and Influencers on Design Thinking , Top 50 Global Thought Leaders and Influencers on Startups 2023 , and Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA). Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 100

Hubspot Buyer Personas Keywords Traffic 100

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable. billion by 2028.

Case Study 90

Case Study Case Studies Work Management Studies 90

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. What is a micro-influencer?

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source.

Amazon 100

Amazon B2B Thought Leadership Youtube Lead Ranking 100

BenchmarkONE

MAY 4, 2021

While diversifying your content strategy with as many different types of formats as you can handle is usually the way to go (more on that later), there are times when you might find yourself trying to decide which direction to pool your resources towards. . Blogging is a mainstay strategy. Benefits of Blogging.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Oktopost

DECEMBER 5, 2022

And besides that, most sites only offer no-follow links. Nevertheless, your SEO efforts with social media are still valuable. Let’s learn about the incremental improvements you can make by combining your SEO and SMM efforts. Extend your content marketing reach. Enhance brand awareness and brand search.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Thinkers360

MARCH 22, 2024

In this edition, we speak with Maribel Lopez technology Influencer, industry analyst, speaker, founder and Principal Analyst, Lopez Research LLC , focused on technology topics including artificial intelligence, cloud computing, connected devices and A.I. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Style is the look, feel and tone of your brand. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. AI Insight #1 — Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. Your business could have a huge fan following. Which are your best posts?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Televerde

JULY 18, 2022

Nike mastered its brand awareness strategy, as its booming sales show. The brand showed how converting customers doesn’t have to go together with sales copy. Sometimes, a strategic brand awareness campaign is enough to lead customers through the entire sales journey. What Is Brand Awareness? Adds Value to Your Products.

Brand Identity 131

Brand Identity Branding Thought Leadership Trust Marketing 131

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. This comprehensive guide will help you understand the power of social media automation for your business.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126