Kaon

JUNE 26, 2019

Carl Radosevich, Head of Corporate Planning, Manager of Product & Business Intelligence at PHC Biomedical (formally Panasonic Healthcare). From Product Sellers to Interactive Storytellers. Spandana Lakkaramju, Global Digital Marketing Manager at Cisco. Heather Rickart, Head of Communications at Siemens Industry.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

ClickZ

FEBRUARY 7, 2022

We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. What communities have naturally formed around your products or services?

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Martech

APRIL 5, 2023

when a country’s gross domestic product falls in two consecutive business quarters). Dig deeper: Authentic storytelling: 5 rules for the new frontier of marketing 3. I’m not saying, “Forget the fear and blast your list!” Are we in a recession or not? That’s because of fear of deliverability issues.

Tactics 126

Tactics Email Marketing Planning Marketing Budget 126

TowerData

OCTOBER 25, 2022

This introduces your brand and its products or services, values, customer FAQ, contact and buying info and anything else that can help customers feel good about dealing with your brand. Storytelling builds trust by bringing your customers into your inner circle and showing them how the company works from the inside.

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52

Marketing Insider Group

SEPTEMBER 3, 2015

Exclude any group, and you’ve just created alienated consumers who will make an extra effort to look elsewhere for product and service. One reason is that consumers are searching for local products and services, and if they don ’ t find something local through your mobile platforms or channels they will go somewhere else quickly.

Mobile Marketing 100

Mobile Marketing Marketing Budget Marketing Strategy Marketing & Strategy 100

Seismic

MARCH 24, 2021

Storytelling. “Storytelling is actually your best choice, not a last resort.” ” Kindra Hall, President and Chief Storytelling Officer, Steller Collective. Customer Success teams will also be key to this relationship-building engagement so that the customers of today remain the customers of tomorrow. Enablement.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Storytelling Thought Leadership 52

EveryoneSocial

APRIL 8, 2020

Employee activation in mind, we have been developing our product for over 8 years with the ultimate goal to keep employees informed, creating, and sharing — wherever they are working. . I’m not suggesting you blast your networks with cuteness, but behind the scenes content that is clearly authored by a real person is very relatable.

Social Media 107

Social Media Media Paid Search Agency Case Study 107

SendX

MAY 24, 2019

Once a prospect has already signed up to your list, you already know they are at least somewhat interested in your product or service, which makes the sales process that much easier. Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire.

Copywriting 151

Copywriting Tips Template Content 151

Vidyard

FEBRUARY 12, 2020

Video makes it easy to communicate important announcements across the organization—whether a product update, marketing launch, or closed deal. Video is also ideal for quickly providing product feedback or flagging issues with IT. Also, be sure to send the video as a thumbnail when sending an announcement email blast.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Hubspot

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. We’re craft-driven creators, meaning we prioritize producing the best product over generating the most hype.

Examples 101

Examples Brand Identity Branding Ad Exchange 101

Digilant

MAY 11, 2021

The offer, incentive, or product highlights should be as memorizing as an in-store display. Finally, and most importantly, these emails need to feel exclusive and personalized, straying away from generic email blasts that customers are accustomed to from other brands. . Paid Social . hours browsing social media every day.

Paid Content 59

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 59

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing. Cause Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Mailmunch

JULY 9, 2021

A study carried out by Experian also showed that personalized emails perform so much better than generic blasts. Every business is trying to send out email blasts to consumers. No one does newsletter storytelling better than Unicef. Instead of describing your products like everyone else, tell an inspiring or humorous story.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Adobe Experience Cloud Blog

OCTOBER 20, 2017

John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a new technology, product, or demographic that might be complementary to your company in the future. John Boitnott. Michael Brenner. John Jantsch.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Navigate the Channel

JULY 17, 2023

Craft personalized messages, such as tweets and e-blasts for tech-savvy prospects, and employ direct mail and print advertising for more traditional segments. Just as consumers research products or services online before making a decision, they will judge your brand based on their experience with your website.

Product 65

Product Ad Building Planning Advertising Agencies 65

Sprout Social

JANUARY 2, 2019

Link clicks have the potential to clue you in on what products people are interested in, eventually leading them to buy from you. Making this happen means funneling your followers to your website where they can read content, check out products and ultimately convert. Social storytelling. Lead generation metrics.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Vidyard

FEBRUARY 12, 2020

Update and Announcement Videos Video makes it easy to communicate important announcements across the organization—whether a product update, marketing launch, or closed deal. Video is also ideal for quickly providing product feedback or flagging issues with IT. Instead of sending a long explanatory email with screenshots, send a video.

Video Marketing 65

Video Marketing Work Management Marketing Management Training 65

Hubspot

AUGUST 29, 2019

Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products. One of my first jobs out of college was working as an entry-level PR associate.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Content Standard

MARCH 20, 2017

But as you know all too well, bad email promotions are death warmed over: email done wrong does your promos and your products a lethal turn. You’ve tried a number of email angles: FOMO on moving on up, funny videos with cats wearing your fancy togs, positioning the products as the ultimate lifestyle enhancers. You can do better.

Email Campaigns 46

Email Campaigns Campaigns Sales Genius SMB 46

EveryoneSocial

JULY 24, 2018

Selling your product or services as a B2B company can be challenging and is why social media plays a huge role in overall company growth. 55% of B2B buyers say they search for product/vendor information on social media ( Source ). Why is Being a Social Business Important for B2B? Need some back-up?

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Martech

JANUARY 23, 2024

This article explores how data visualization tools like Looker Studio and Tableau help you go beyond basic reporting to intuitive storytelling by simplifying big data, driving collaboration and unlocking powerful marketing insights. Good tools recognize the importance of storytelling with data.

Analytics 132

Analytics Storytelling Budget Programs Paid Social Agency 132

Seismic

MARCH 25, 2021

Today, on Day 2 of Digital Shift, Seismic Chief Product Officer Krish Mantripragada shared the company’s vision for the future and unveiled a product roadmap that will empower go-to-market (GTM) teams to capture every revenue moment across every digital channel. . A vision for better buyer engagement and AI-guided selling.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Single Grain

SEPTEMBER 23, 2019

It lets you control the sound and add special effects during post-production. Some of the best headphones for podcast production include Audio Technica ATH-M50x , Bose QuietComfort 35 Series 2 (QC35) and the Sony MDR 7506 : 6) Pop Filter. Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns.

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Hubspot

DECEMBER 17, 2014

The brands that forego bragging about how their products and services will change your life for campaigns that just move you to feel inspired are the brands that truly shine to their audience. With that knowledge, they create amazing media and blast it to any social channel where their audience can be found. They’re inspirational.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Brandpoint

DECEMBER 3, 2020

That’s not to say, however, that we can just batch and blast away — because email is so reliable in a climate like this, it’s almost like every day is Cyber Monday. Joshua Sewell, Irregular Choice We have been reactive to the market by launching new product each month to keep customers excited and engaged.

Planning 156

Planning Paid Search Agency VALS Allocation 156

ANNUITAS

OCTOBER 26, 2020

Deloitte Consulting published a great article titled The 5 roles of the CMO: The multiple roles of the 21st-century Chief Marketing Officer – and it’s spot on: “Chief Marketing Officers are asked to be Chief Storytellers, Capability Builders, Customer Champions, Innovation Catalysts, and Growth Drivers.”. Orchestrate your tech stack.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” You reach out to ideal customers to get feedback on your Minimum Viable Product (MVP), and that’s it. Image Source. See ya next year!*.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Single Grain

MAY 12, 2020

Product Review. What you need to realize is that not all video content has to be an Oscar-worthy production. This authentic approach gives your video content a relatable, human quality, instead of a super-slick, corporate production. Reviewing a product with some existing customers. Behind-the-Scenes/Company Culture.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

nDash

AUGUST 20, 2020

Now, white papers are moving back to the bottom of the funnel and offering deeper, more product-oriented (or technical) information. Infusing your ideas with key product and services information will help increase conversions. Engage the audience with a focus on storytelling. Look at SiriusDecisions as an example. Presentations.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Content Standard

APRIL 10, 2018

But is it really maximizing the impact of your fantastic brand storytelling? And considering around half of all emails are opened on a mobile device, these short, sharp, targeted email blasts become even more compelling as a way to get readership engaged—you can get the point across easier based on the device they read on.

Newsletter 59

Newsletter Blast Campaigns Open Rate Click Rate 59

EMagine B2B Blog

NOVEMBER 14, 2023

Instead of directly promoting a brand, product, or service, content marketing seeks to provide information, entertainment, or utility that addresses the needs and interests of the target audience. Also be sure to create unique messaging for each network, rather than blasting a generic, stale message across all platforms.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

PureB2B

MARCH 27, 2019

Ultimately, the goal of personalization is to provide your target prospects with a clear understanding of how your products can benefit their business. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Personalize your Website or Create Microsites.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Ultimately, the goal of personalization is to provide your target prospects with a clear understanding of how your products can benefit their business. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Personalize your Website or Create Microsites.

Account Based Marketing 54

Account Based Marketing ABM Creativity Personalization 54

KoMarketing Associates

APRIL 10, 2014

However, gone are the days of “batch N’ blast” success stories. TL;DW Summary : Marcom Productions defines and describes the role of buyer personas in B2B content marketing, while noting several helpful tips in creating personas to better content strategies. The 3 Step Strategy for B2B Content Marketing.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Content Standard

JANUARY 5, 2016

Effective storytelling demands a shift in mindset that permeates corporate culture, from product marketing and services to sales and IT. ” pitches, and they go through the motions of setting up one-time-use, disposable Quora accounts to try and hack earnest communities.

Personalization 40

Personalization POS Marketing Budget Work Management 40

Content Standard

JANUARY 5, 2016

Effective storytelling demands a shift in mindset that permeates corporate culture, from product marketing and services to sales and IT. ” pitches, and they go through the motions of setting up one-time-use, disposable Quora accounts to try and hack earnest communities.

Personalization 40

Personalization POS Marketing Budget Enterprise Management 40

Content Standard

JUNE 1, 2015

These publishers have learned the art of storytelling, and while the media industry might be drowning, their best work still lies ahead. When you visit The Atlantic or The New York Times , you become engulfed in a world of knowledge, ideas, thought-provoking opinions, and breaking news. Look at your newsletter as a separate platform.

Case Studies 40

Case Studies Case Study Studies Newsletter 40