The Point

OCTOBER 22, 2020

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. That could be months, or even years down the road. Photo by Who’s Denilo ? on Unsplash.

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

The Point

AUGUST 18, 2014

Here are 10 tips for designing an effective trade show follow-up campaign. The best use of a follow-up campaign is to qualify leads by offering a range of options for further engagement. Usually, marketing best practice dictates that an email focus on one offer and one call to action. Any response (e.g.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

The Point

AUGUST 23, 2016

With that in mind, here are 5 tips to keep in mind when driving attendance to field events: 1. The opportunity to interact with his/her peers, particularly in the executive ranks, can be an appealing opportunity to share valuable tips, strategies, and war stories. Sell the event, not the product. Be specific.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

The Point

APRIL 22, 2020

Here are some best practices that are often common factors when companies get the best return from their content syndication program: Set proper expectations. If your average sales cycle is 6 months, don’t expect content syndication leads to magically convert to opportunities in a matter of days. Photo by Tyler Franta on Unsplash.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

JUNE 20, 2012

However, if the creative foundation for those campaigns is suspect, even the best technology simply results in a faster time to failure. Here then are some tips to keep in mind when designing templates for your email campaigns: 1.

Template 100

Template Tips Landing Pages Marketo 100

The Point

JANUARY 25, 2012

Here are 7 tips that can make a difference: 1. Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Include a clear, specific call to action. Not “learn more.” No “For more information …” Make the reward specific and tangible.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

DECEMBER 15, 2020

What best practices should we put in place? Here are some tips to keep in mind when deciding when to finally suspend or remove those leads that aren’t showing signs of life: * Define what you mean by “non-responsive.” ” Opens and clicks, for example, are very different metrics.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

OCTOBER 7, 2014

Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

JUNE 27, 2018

The three bullets offer specific, tangible reasons to attend: a data-packed discussion, seven must-know best practices, an opportunity to interact. For more tips on how to increase Webinar registrations, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”. Specific, Concrete Benefits.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

The Point

MARCH 1, 2011

We discussed the changing role of email marketing, how to choose the best offer, and what companies can do to increase lead quality. Topics include: • Given declining email open rates, what are tips and techniques to getting open rates back up in to healthy two digits? • You can read the complete interview here.

Open Rate 100

Open Rate Email Marketing Lead Ranking Tips 100

The Point

JULY 30, 2020

Tip: tagging blog posts consistently, even after the fact, can also contribute to improved search results.). Just know that SEO takes time, so don’t expect results overnight. Include links to gated content.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

The Point

NOVEMBER 28, 2011

Newsletters also serve as a convenient vehicle for announcements, news bites, tips and techniques that might not otherwise merit their own dedicated message. Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. For all their benefits, however, newsletters are a royal pain to produce.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

SEPTEMBER 12, 2013

In general, social links are best relegated to the landing page, thank you page or confirmation email. B2B Marketing Copywriting Creative E-mail email design email marketing Graphic Design B2B email marketing email best practices email copywriting email marketing agency email mistakes'

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

The Point

JULY 13, 2022

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

The Point

JANUARY 13, 2012

It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best practices you can easily apply to your next lead generation campaign. Make the offer look like an offer. The free guide on offer is an ebook, a downloadable PDF. What would I change?

Email Campaigns 100

Email Campaigns Campaigns Practices Fulfillment 100

The Point

JUNE 11, 2010

Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. 10 Best Practices for Lead Generation & Pipeline Acceleration. Great lead nurturing starts with more than just software.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

The Point

OCTOBER 14, 2010

Consider providing reps the ability to assign prospects to specific lead nurturing tracks (for example, a vertical track) and override what the system decides is “best” for that lead based on demographic and behavioral criteria. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Sounds obvious, but the best content provides information of value, information that the reader doesn’t already have.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

JANUARY 24, 2017

Tip: always limit response; it caps your expense and drives urgency.). Tip: math challenges work best vs. general knowledge because the answer can’t be googled.). Consider using a similar brain teaser or quiz in your pre-show outreach, and offer a prize to the first 50 attendees to come to your booth with the correct answer.

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”. There’s no one approach to cold lists that works for every company and every audience.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

The Point

JUNE 18, 2019

Tip: buttons are more mobile friendly, but not all email clients will display them, so play it safe.). On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” Don’t force the reader to scroll through the entire email in order to respond.

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

The Point

DECEMBER 14, 2010

Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. the type of content that’s working best to generate quality leads. * You can access the podcast here.

Lead Generation 100

Lead Generation Generation Leads Lead 100

The Point

OCTOBER 29, 2021

Progressive profiling is a standard feature of best-in-class nurture programs, and leverages marketing automation technology and pre-filled forms to capture incremental information about existing prospects. (This is particularly applicable when you’re marketing to existing prospects and don’t need to capture a bunch of qualifying data.).

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

The Point

MARCH 23, 2023

Implemented consistently, CRO not only improves demand gen performance, but ensures that landing pages and other Web assets stay current with design trends and best practices, improving the overall user experience. In the ideal, CRO is an ongoing process of constantly testing new ideas and improvements. Offer Appeal 2. Building Trust 3.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

The Point

FEBRUARY 22, 2010

Not only do the discussions live on in posterity on LinkedIn and in search results, but over time, if you respond intelligently and on topic (see note #2, below), you can accumulate a peer rating in the form of “best answers” in categories specific to your areas of expertise. line best practices: [link]. Do we know each other?

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

The Point

FEBRUARY 28, 2020

Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. That list is reproduced below along with additional commentary: Is there an offer?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

The Point

JANUARY 27, 2016

This new report shares insights, ideas, best practices, and real-life examples of how to measure lead nurturing performance beyond basic email metrics like open and click rates. We audited their lead management process from end-to-end and recommended a few key changes: • revamping email creative to better adhere to best practice standards.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

JUNE 9, 2014

B2B Marketing Copywriting Creative email marketing B2B email marketing email copywriting email copywriting best practices email copywriting tips email marketing agency email marketing tips' . “Act now” implies there’s a price to be paid for delay.

Copywriting 100

Copywriting Urgency Marketing Paid Search Agency Act-On 100

The Point

APRIL 23, 2013

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. defines 4 tips …”) that instantly delivers tangible value in specific, quantifiable terms. Remember these tips: 1. Note the sub-head (“Forrester Research, Inc.

Email Campaigns 100

Email Campaigns Campaigns Copywriting Demand Generation 100

The Point

APRIL 23, 2015

A high percentage of those messages are ignored, whilst the remainder is scanned at best. For more tips on B2B email marketing, download a free copy of our white paper: “ Top 10 B2B Email Marketing Mistakes ”. A typical business user receives more than 100 email messages alone daily , many of us much more. Mobile Devices.

Demand Generation Agencies 100

Demand Generation Agencies Design Advertising Agencies B2B 100

The Point

JANUARY 9, 2015

telemarketing telesales email copywriting email copywriting tips inside sales best practices sales email best practices sales emails sales techniques' B2B Marketing Cold Calling Copywriting Creative Demand Generation E-mail email marketing inside sales lead generation Offer Strategy Sales 2.0

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

The Point

SEPTEMBER 23, 2016

But what’s the best way to get the most from your Facebook advertising investment?”. Learning benefits are best when they’re concrete and specific. For more tips on B2B email marketing, download a copy of our free white paper, “ Top 10 B2B Email Marketing Mistakes.”. But they didn’t. And that’s a good thing.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

The Point

OCTOBER 30, 2013

B2B Marketing Campaign Strategy Content marketing email marketing Landing Pages Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation lead nurturing best practices lead nurturing tips Marketo best practices Marketo partner marketo tips'

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

The Point

FEBRUARY 24, 2015

Likewise, terms that generate clicks at a low cost could be converting to leads (or sales) at a low rate, while other terms that generate clicks at a slightly higher cost could actually be your best performers. By tracking keyword conversions, you’ll be able to optimize your bid strategy and overall media spend.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

The Point

APRIL 29, 2021

An optimal mix of email frequency, cadence, and relevance, founded on general best practices, should generate few complaints. In more cases than not, adoption of basic best practices should eliminate the need for a separate email domain, and also make email management much less complicated.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

The Point

MARCH 17, 2014

Even the best of companies tend to evaluate copy, message, and other creative elements against their own internal set of standards, usually standards based on how the “powers-that-be” have decided your product or service should be positioned in the marketplace. You just want it out the door and off your desk.

Demand Generation Agencies 100

Demand Generation Agencies Demand Campaigns Copywriting 100