Biznology

FEBRUARY 1, 2019

The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and engagement company-wide. Are employees engaged, motivated and productive? If yes, then which technology will best address the problem?

Product 91

Product Enterprise Management Resource Management Budget Programs 91

Biznology

JULY 2, 2018

Use analytics to build a profile of your best customers, and use that model to find lookalikes. A broker can introduce you to the most productive prospecting data sources and lists. This article is adapted from Ten Tips: How to Find Your Best B2B Prospects. And if you have any that I’ve missed, please chime in. Like this post?

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

FEBRUARY 15, 2017

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales.

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135

Biznology

NOVEMBER 6, 2017

We are invisibly surrounded by the world’s best tech. A growing blizzard of new and more advanced connected devices, products, and services force users to try and figure out new combinations of hardware, software, social media, live video, Internet of Things devices, networks, communications, services, apps, and entertainment.

Lead Ranking 173

Lead Ranking Best Practices API Vendors 173

Biznology

MAY 26, 2016

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Biznology

JULY 1, 2016

I once worked with a software company who, upon retaining me, described all the problems that they were having in product development. I frequently help clients improve their product management and their technical development teams. “But he is our best salesman!” I soon found out why. Maybe you figured this out.

Best Practices 126

Best Practices Work Management Marketing Management Software 126

Biznology

JUNE 5, 2017

But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions. This is timely news for businesses because the cost of getting quality video production technology, like cameras and editing software, has significantly come down in cost.

Cost 145

Cost Video Marketing Product Budget Programs 145

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

DECEMBER 29, 2020

Grab your smartphone and take in these recording tips from our video maestro, EE production manager Ed Gilbert, who shares his deep audio/visual expertise for our latest EE Voice Clip. The post Episode #42: EE Voice Clip – How can I Create the Best Videos with My iPhone? and you’re not making the most of it.

Video Marketing 118

Video Marketing Best Practices Class Tips 118

Biznology

MAY 29, 2020

Amazon removed over 530,000 coronavirus-related product listings due to price-gouging. In this podcast, we look at the best and worst examples that we’ve seen cross our inboxes. The post FIR B2B #136: The Best and Worst COVID-Related PR Pitches appeared first on Biznology. Don’t make a reporter have to search for an angle.

PR 104

PR Phishing Cross-Selling Best Practices 104

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. To gain perspective on the evolving industry, I’ve created a series where you’ll hear from the people behind the top marketing technology products out there. That taught me a lot about this intersection and ultimately brought me into product marketing.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Biznology

NOVEMBER 23, 2015

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. There are good reasons as to why 52% of corporate marketers stated that video content marketing is the type of content that has given them the best marketing ROI.

Video Marketing 80

Video Marketing Product Tips B2B 80

Biznology

AUGUST 2, 2019

Last month, I wrote about some best practices that help to smooth the upfront work that leads to better productions. The following tips relate to the actual production work. Keep stakeholders involved as the production moves along. Here’s a comprehensive guide on How to create screencasts by WordPress guru Shawn Hesketh.

Screencast 116

Screencast Video Marketing Practices Best Practices 116

Biznology

NOVEMBER 27, 2012

Well, the best way is to let them in on your process, your magic, and what makes your products and services special. In a post-recession America, more and more people are interested in investing their hard-earned dollars into people, into personal production, into innovation, and into a generous attitude. How, you ask?

Social Media 80

Social Media Process Product Media 80

Biznology

AUGUST 19, 2015

Therefore, with rare exception, the next step is lead qualification ; as most interactions at the booth are short, and do not adequately qualify the individual as to their true level of interest and/or ability to buy the products or services being promoted. . 5 BEST PRACTICES OF TRADE SHOW LEAD QUALIFICATION.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

OCTOBER 8, 2013

The Best Book Reviews Money Can Buy. If you’ve got a product, a service, an expertise, or access to an industry, you really have something that would be not merely compelling to certain online communities but actually a real draw. What do you think the best small-caliber ammunition is? Give Yourself 5 Stars? Ball or JHP?

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

JANUARY 22, 2018

But often, they buy early stage startups to acquire their people, products, and patents. Best of all, these problem descriptions are often enough for a patent researcher to tell you what IP is in each problem area, so you know the kinds of solutions you might add where you’ll own the key patents. When that works, scale it to a million.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Biznology

MARCH 31, 2022

How video is to be shared — especially in light of the unexpectedly successful hybrid sales models that developed during the pandemic — should influence the production process more than it does. Sharing content during production. Inside your organization, any video production is likely to be a high-visibility project.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

NOVEMBER 13, 2020

As we move past a rancorous and extremely dynamic election cycle, confront a global resurgence of COVID cases and edge to the precipice of the holiday season, coaching clients and colleagues are wrestling with how best to continue to motivate, energize and inspire themselves and their teams. Ryan Holiday: How to Have the Best Week Ever.

Consulting 173

Consulting Case Studies Class Spending 173

Biznology

MAY 20, 2010

What I remember as a kid, though, when leafing through Reader's Digest (it was actually a big deal to me way back then in the Stone Age) was one section of the magazine called "Laughter, the Best Medicine." To heal, to make us forget or to make us relate laughter and the feeling it elicits with a product or service.

Best Practices 80

Best Practices Wikipedia Viral Marketing Internet Marketing 80

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. And it can do so much more. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

JANUARY 19, 2021

The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively. To go beyond the purchase decision for your product, to the underlying customer need. It’s time for a change. Marketing must get involved.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Biznology

APRIL 27, 2017

But some marketers may still be missing out of some of today’s best practices in reactivation marketing. Reactivation marketing applies to all kind of product and services categories, from consumer to business markets. It may be that your customers had a problem with your product or service.

Churn Rate 152

Churn Rate Click Rate Eye-Tracking Lead Scoring 152

Biznology

MAY 17, 2018

Furthermore, corporate video production allows you to extract numerous individual pieces of content for re-purposing (we’ll get into this in a minute). This is one of the amazing characteristics about video and having a Video 1 st Strategy – the production of other content becomes exponentially easier.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Biznology

OCTOBER 30, 2017

Exponential growth publishing can embed the best choices inside our digital activities. Commerce: eliminate the need for a separate journey to another place to figure out the best product and buy it, which is a time-consuming interruption. Active knowledge: how can everyone be the best in the world?

Marketing AI 163

Marketing AI Lead Scoring Lead Ranking Marketing Automation Services 163

Biznology

SEPTEMBER 18, 2017

When countless products and services become connected, personal customer-vendor relationships will be added. Always-on relationships will embed a private, invisible 2-way channel inside of products and services. When do you use each product? You receive the right products and services at the right times and places.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

MAY 15, 2017

Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. It takes experience to pinpoint just the right promotional product to match with your company’s culture, brand, and customer expectations. Choosing the right promotional product for your brand.

Merchandising 140

Merchandising Promotion Campaigns Budget Programs 140

Biznology

AUGUST 27, 2021

This can be difficult to do in product videos when the product itself, or the branding guidelines, may be not be fully developed. Still, pay attention to the visual details described in the script — it can save a lot of production time. Color design frames will probably appear as key frames in the finished video.

Video Marketing 171

Video Marketing Guidelines Advertising Mediums Training 171

Biznology

FEBRUARY 7, 2018

An effective marketing strategy is a must for the success of even the best product of industry. After analyzing the above two points, marketer can now go on to select a method or a combination of methods best suited for reinvention of his marketing plan assignment. Introduce a new scheme, even a small one, every few months.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

FEBRUARY 19, 2018

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Last year, my team did a series of customer experience audits for the websites of cloud-based products. We would take an in-depth look at the website, then meet with the product team to talk about areas for improvement.

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

APRIL 20, 2017

Offer a small reward, like five percent off a purchase or early access to a new product, for completing the survey. You can reply to and highlight the best customer comments. Find out what factors into their use of your website and products. One of the best ways to get this data is Google Analytics. Why They Buy From You.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

DECEMBER 18, 2017

People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being interrupted, people will know how to succeed immediately with their “best step” and options. The 20th century was governed by mass market products. Lesson for leaders. Imagine the near future, the world of 2025.

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

Biznology

DECEMBER 28, 2016

Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others. LEGO achieved an EBITDA margin of 37.1%

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

JULY 3, 2017

So I said that I knew the best content on their site: the thank you page. And I know the second best content: the shopping cart page. Now, clearly, that’s silly and we would never say that those pages are the best content on our site. But is that really the best content or the best products?

Conversion Rate 135

Conversion Rate Content Analytics Conversion 135

Biznology

MARCH 2, 2021

The best part? The modern customer wants and needs to buy online on their own terms, and that means buying products when and where they like. Much like people want to buy on their own terms, they also want to pay in a way that best suits their needs, plans, and goals.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

MARCH 3, 2022

What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. But it quickly became clear that, while his target audience can be defined with unusual precision, but, as yet the “product” and its value proposition hadn’t really come into focus. There’s selling to be done, but is there a video solution?

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

JUNE 24, 2020

As we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?” Moderated by: Consultants Collective member executive coach Kevin Jordan. The post Webinar: Male Leadership in the New World of Work appeared first on Biznology.

Webinar Metrics 175

Webinar Metrics Consulting Class Conversion 175