Biznology

JULY 12, 2017

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? LinkedIn marketing and social selling has become a volume play. And your efforts on LinkedIn are nothing more than a cost center. Together, sales and marketing can improve sales effectiveness using LinkedIn.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

MAY 8, 2014

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Biznology

APRIL 24, 2013

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. Image via CrunchBase.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

MARCH 8, 2018

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. I get that LinkedIn has a lot of appeal as a central place to find people. My problem with LinkedIn is I can’t find content in the platform. My problem with LinkedIn is I can’t find content in the platform.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

OCTOBER 31, 2017

There’s also the send this email at the best time tomorrow tool, that snoops around all my contacts and either recommends the right time to email each contact based on their past behavior or it will recommend the generally-speaking best time based on Contactually’s years of experience with such things. Such good stuff.

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

FEBRUARY 25, 2013

Hands down, the best new leads come from referrals. Think about your email footers, your home page, the P.S. on your postal letters, your LinkedIn company page, your billing statements, your business cards—the options go on and on. Photo credit: Aidan Jones. So close rates on referred leads tend to be high. Ask nicely.

Business 80

Business Best Practices Sales Qualified Leads Enterprise Management 80

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

JANUARY 26, 2022

To become a best-in-class workplace where employees thrive driving business results for the benefit of all. As one CEO client told us, “We are headed for a big IPO and want the best culture possible to attract the best talent to get there.”. Investing in human capital development is essential for attracting and retaining talent.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Biznology

AUGUST 1, 2017

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool.

Validation 163

Validation Twitter Tools Facebook 163

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Think about the message you want to get across – content marketing isn’t about tossing around some ideas and hoping for the best.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

AUGUST 14, 2012

It’s essential that you start feeding your best self online before you’re brought down by just about anyone with a device and a connection to the Internet — and you won’t be able to sue your way out of this one, I promise you.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

AUGUST 30, 2017

Why not make your LinkedIn or Quora comments do double-duty? Here’s a rant I originally posted on LinkedIn that I repurposed on my blog (and yes, being able to repurpose a rant feels great). Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Tip #3: Interview an SME and upload the transcript.

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

JULY 28, 2021

But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? Stories became popular, so all the platforms rolled them out (I’m still not sure they belong on LinkedIn). You probably had some combination of accounts on Facebook, Twitter, Instagram and LinkedIn.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

FEBRUARY 23, 2018

That’s really the best question, since we just completed a study of B2B marketers, and the results were clear. Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn. Does the funnel beyond the funnel call for particular metrics to evaluate its success as a. marketing program?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

AUGUST 18, 2015

The post The best automagical Twitter following tools for your business appeared first on Biznology. Until then, I’m really happy with these tools as they are and recommend them highly. Good luck and Go Git ‘Em Tiger! Like this post? Sign up for our emails here.

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Biznology

JANUARY 15, 2020

Since video is often the best way to explain technology, expect to see more short videos. Worth noting for LinkedIn updates. Considering the source, that may be optimistic, but we can all see that chatbots are becoming more numerous and useful. More square video. More captions and transcription.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Biznology

MAY 30, 2017

The best salespeople in the world are wed to each and every one of their accounts. The best salesman I know is Michael Obraitis. ” The best are empowered to improvise and adapt. ” The best are empowered to improvise and adapt. Are you going to dance the light fantastic amongst your connections of LinkedIn ?

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

FEBRUARY 25, 2019

Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations. Also, you can ask questions and get advice from peers and experts.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” Here is our What to Use When guide culled from the best practices of leading companies. Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.”.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

NOVEMBER 13, 2020

As we move past a rancorous and extremely dynamic election cycle, confront a global resurgence of COVID cases and edge to the precipice of the holiday season, coaching clients and colleagues are wrestling with how best to continue to motivate, energize and inspire themselves and their teams. Ryan Holiday: How to Have the Best Week Ever.

Consulting 173

Consulting Case Studies Class Spending 173

Biznology

APRIL 13, 2021

But after watching Clubhouse explode in popularity to the point where other major social media platforms like LinkedIn and Twitter are basically creating their own versions, it’s time to discuss the safety of audio-only platforms. I have enjoyed exploring Clubhouse and participating in conversations (feel free to follow me @sueserna).

Phishing 104

Phishing Social Media Rules Impressions 104

Biznology

DECEMBER 12, 2017

So, presumably, over the course of writing, posting, editing, reposting, etc, you could possible send 5 posts to Instagram, Facebook, G+, LinkedIn, Medium, etc, which is really lame. I don’t know what Best Time is but I like it so I like to use it instead of always posting it now. Again, help a Bruder out! That sucks!

Social Media 146

Social Media Media Blogger Twitter 146

Biznology

APRIL 29, 2019

42% of executive IT managers post content on LinkedIn. Obviously, short videos work best in social media. Use of Facebook and Twitter by IT execs nearly doubled. The Twitter chat #IDGTechTalk draws hundreds of comments from IT leaders about hot button tech issues. Why so much social media?

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Biznology

DECEMBER 2, 2019

We marketers need to get ready by adding structured data, beefing up our FAQs and mobile-enabling our websites to get the best advantage. Of course, the granddaddy of business messaging, LinkedIn, is still the place to test the waters with these new channels. So, the table is set. Messaging apps go enterprise.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

APRIL 6, 2022

A good agency should have no trouble discussing the suite of tools they use – from Business Manager and Campaign Manager (which are tools offered directly by Facebook and LinkedIn, respectively) to third-party tools like social media management systems to social listening tools, etc.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). Each of these companies is doing its very best to take care of its shareholders. LinkedIn also launched “Sponsored Updates,” a paid reach product. LinkedIn also launched “Sponsored Updates,” a paid reach product.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

JUNE 16, 2021

Joe has access to the company’s Facebook, Twitter, Instagram and LinkedIn account. We need to remove Joe’s access to the Facebook and LinkedIn accounts, which are managed directly through two different tools. This is yet another reason a helpdesk ticket is not the best solution.). Guess what? It involves the helpdesk!

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

NOVEMBER 22, 2019

More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Using a VPN is the next best thing you can do to protect your online privacy. Social media platforms are gigantic. A VPN scrambles and encrypts all internet traffic.

Privacy 156

Privacy Social Media Media Lock-In 156

Biznology

JANUARY 26, 2017

They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye. Here are the most common objectives we run across in our work with B2B firms.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

MARCH 27, 2017

While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). We want to make sure everyone feels connected even though we’re working from many distant locations.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

MAY 22, 2019

One of the best ways to reach your marketing potential is by maximizing your digital presence authentically through employee advocacy. A great way to meet marketers who’ve run a successful program and hear their best practices is at an employee advocacy conference. Why Employee Advocacy Works. This is not a vendor conference.

Business 132

Business Conference Advertising Agencies Social Media 132

Biznology

MARCH 22, 2017

From all the options , how do you pick the best social media marketing tools for you? You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Figure out what works best for you and have fun with it. But for those of you want to skip that step, choose the channels you want to focus on.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

MAY 19, 2015

LinkedInners : Apparently LinkedIn is a thing. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn. I think you should start with Medium and Linkedin. It’s worth it! Facebookers : Everyone in the entire world is on Facebook.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

APRIL 18, 2014

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!

Analytics 80

Analytics Content Marketing Ad Frequency Content 80