Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. Another 58% said it helps improve brand reputation, and 32% cited brand advocacy as a benefit. How do influencers create value for brands? Download the full report to get all the details.

Research 243

Research B2B Marketing B2B Budget Programs 243

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Don’t neglect quality here.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Lake B2B

JANUARY 9, 2023

The post Best Healthcare Marketing Strategies That Will Help You Grow appeared first on Blog. Now add an ever-changing marketing methodologies landscape, and you’ve got an incredibly challenging market to deal with. To stand out from this competitive crowd […].

Marketing Strategy 119

Marketing Strategy Marketing & Strategy Best Practices Marketing 119

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. The best news from the study is that 85% of tech company employees say their companies have responded somewhat or very well to our situation. Here are five more key findings from the research. Image credit: engin akyurt on Unsplash.

Research 332

Research Paid Search Agency Case Studies Planning 332

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. Leveraging Machine Learning for Predictive Insights Machine Learning (ML), a subset of AI, takes marketing research a step further with its ability to learn from data and make predictions.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. When possible, the best approach is to give buyers control of how they experience the demo. A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Martech

SEPTEMBER 1, 2023

This functionality could save you time on keyword research, letting AI take on the heavy-duty work. This involves machine learning doing the hard work, selecting Reddit posts and conversations that align best with each advertiser’s requirements. This will help advertisers display the most fitting ads to the most relevant Reddit users.

Keywords 85

Keywords Research Tools Advertisements 85

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Working with a research firm.

Research 160

Research Process Training Customer Surveys 160

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm.

Research 150

Research Service Planning B2B Thought Leadership 150

Heinz Marketing

JANUARY 26, 2023

But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Contently

NOVEMBER 22, 2021

.” This meant changing the tone, as well as the context, of their content to fit with the evolving needs and values of customers, focusing more on helpfulness and kindness. Of the businesses that consider their content marketing to be successful, 87 percent are prioritizing the needs of their customers by being helpful over promotional.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Brightedge

APRIL 3, 2024

That is why we have released some exciting new research on Perplexity AI today. The good news for organizations that have already leaned into SEO is that many of the technical best practices and guidelines around good and authoritative content apply universally, as 60% of citations overlap. We have more insights to follow soon!

Research 64

Research Guidelines Communities Search Marketing 64

Hinge Marketing

SEPTEMBER 14, 2022

For many firms, the last two years have been the best of times. One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. About the Research. For others, they have been the worst of times.

Research 114

Research Service Budget Programs Social Media 114

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Start Your Keyword Research with YouTube’s Autocomplete.

Youtube 129

Youtube Keywords Research Effectiveness 129

ClearVoice

SEPTEMBER 20, 2021

However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience. Learn how along with hashtag best practices on the platform. 6 Facebook hashtag best practices. Research popular hashtags on the platform.

Facebook 98

Facebook Practices Best Practices Privacy 98

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Walker Sands

NOVEMBER 28, 2023

Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. Inferences, hunches and best guesses have no place in this decision-making process.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

markempa

MAY 30, 2017

To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? This data helps us determine just how fluid it is. That’s the decay rate.

Linkedin 297

Linkedin Research Studies B2B 297

Heinz Marketing

JUNE 29, 2022

Click here to access the full research report. Today’s buyers are doing more independent research than ever before. Organizations must enable their teams to properly address their needs and guide them to the best decision. The post New Research: The Buying Experience of the Future appeared first on Heinz Marketing.

Buy 101

Buy Research Correlation Training 101

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 98

Research B2B Marketing Tips B2B 98

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Optinmonster

MARCH 31, 2021

Are you looking for the best GDPR plugins for WordPress to make sure you’re not breaking regional laws? That’s why, today, we’re going to share the best GDPR plugins for WordPress. And that’s exactly what we’ll help you with right now. 7 Best GDPR Plugins. Let’s get started.

Marketing Analytics Tools 80

Marketing Analytics Tools Best Practices Opt-out Adsense 80

Drew Neisser

SEPTEMBER 17, 2022

B2B market research. A resource to help SDRs transform leads into genuine opportunities. The business value of B2B market research . B2B market research best practices . B2B market research best practices . The post The B2B Market Research Episode appeared first on The Drew Blog.

Research 52

Research B2B Marketing Advertising Agencies B2B 52

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. You get the best of both worlds from an awareness standpoint.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Content Marketing Institute

JUNE 16, 2021

These research-backed ideas will help you connect for the long term. Continue reading → The post How to Build the Best Relationship With Freelance Content Creators [New Research] appeared first on Content Marketing Institute. Why not make your life easier and build relationships that last?

Research 122

Research Ad Building Best Practices Content 122

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. When the stakes are high, it helps to learn as much as possible about a prospective client before you get on the phone with them. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99