SmartBrief - Marketing

MARCH 10, 2024

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. Next, consider segmenting your existing subscribers into categories such as past customers, recent customers, prospective customers and website sign-ups.

Newsletter 106

Newsletter Practices Analytics Optimization 106

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. customers claim that email is their preferred form of messaging, over in-app and social media messaging. In addition, about three-fourths of U.S.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

KoMarketing Associates

DECEMBER 8, 2021

By utilizing a combined approach, you get full visibility into current prospects and customers and how they engage with a brand across your own channels – as well as insight into whether those accounts are actually in active research cycles for the products and services inferred.”.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

SEPTEMBER 21, 2021

MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020. Nearly 65% of marketers noted the importance of accessing video-viewing data to qualify leads, engage prospects, and influence deals.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Benchmark Email

SEPTEMBER 19, 2023

Without being able to build an effective sales funnel, converting prospects into customers is more or less impossible in modern times. Part of any serious funnel will be automated email sequences.

Top of Funnel 96

Top of Funnel Automation Design Advertising Benchmark 96

The Point

OCTOBER 11, 2022

Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. A second is leveraging user data in the aggregate to provide potential customers useful industry benchmarks.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

KoMarketing Associates

SEPTEMBER 29, 2022

DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.” Furthermore, 30% admitted that their initiatives “need improvement.”. “As

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. You can also use content to boost brand awareness and connect with prospects and leads at every stage of the buyer’s journey. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Reach Your Ideal Customers.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). An increasing number of customers focus most of their budgets on different channels, platforms, and formats.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

SmartBug Media

JANUARY 25, 2024

Some key questions and considerations to help your organization begin outlining your pipeline include: Who are your customers? Where are your prospects? What is your ideal customer profile (ICP)? When is an ICP or prospect interested in hearing more from people in your industry? when are they an MQL?)

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

Benchmark Email

NOVEMBER 30, 2022

Fostering engagement with prospects isn’t always easy. eCommerce brands need to know who their ideal customer is, what they need, and how to position their messaging in alignment with prospects’ preferences. The good news?

eCommerce 115

eCommerce Leads Lead Marketing Qualified Leads 115

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. This was a slight dip from the 89% recorded in previous quarters of 2019.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

Benchmark Email

FEBRUARY 23, 2023

Thanks to polling services, the ability to reach out to existing or prospective customers is just a few clicks away, allowing businesses to interact directly with the market. Customer surveys, in particular, can be an information goldmine.

Customer Surveys 105

Customer Surveys Business Advertising Benchmark Interactive Marketing 105

Velocity Partners

JANUARY 24, 2024

In a post-cookie world, brands are looking for new ways to learn more about their customers. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. So, what do you have to offer?

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Zoominfo

JULY 27, 2023

Accurate data is essential for B2B personalization since customers aren’t explicitly telling you about themselves or their key challenges ahead of time. Occasionally, the content that marketing creates may not connect with potential customers. This makes it easier to build a list of specific prospects and companies to target.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Campaigns 112

Campaigns Account Based Marketing B2B DemandBase 112

Oktopost

DECEMBER 21, 2023

Alex urges that the traditional prospecting approach is no longer working. Since leaving the corporate world almost 4 years ago, Alex has been testing outbound prospecting strategies and has found what works (and what doesn’t). Love going Behind the Post? Catch all of the episodes here!

B2B Sales 62

B2B Sales B2B Cold Calling Advertising Benchmark 62

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Customer Facing Sales Organization Roles 2.1.1 Contents 1. Video Creation Trends by Industry 1.2.1

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Benchmark Email

AUGUST 30, 2022

Only a small fraction of the potential customers who click through to your website will actually make a purchase. Here’s the bad news: Prospects are already jaded about emails because they receive a bunch of useless spam. But even if… The post Top 11 Reasons Email Marketing Fails appeared first on Benchmark Email.

Email Marketing 111

Email Marketing CAN-SPAM Advertising Benchmark Marketing 111

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 112

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 112

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Dig deeper: What is digital transformation?

eCommerce 109

eCommerce Marketing AI Best Practices Consulting 109

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

GrowPowerful

JULY 5, 2023

Benchmarks Against Industry Performance: To measure your success effectively, you need to benchmark your performance against industry standards. Continuously tracking and analyzing these benchmarks will enable you to make informed decisions and stay ahead of the competition. Let's dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Word of Mouth Advertising Benchmark Customer Satisfaction 52

Hubspot

OCTOBER 28, 2020

Buyers are more in control than they've ever been, and companies delivering a great digital customer experience are winning. In June, we saw a significant change in deal performance as both deals won and deals created increased from just below pre-COVID levels to well above the benchmark by the end of July. Buyers Are in Control.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Leveraging buyer sentiment analysis goes beyond numbers to understand what’s driving a prospect’s responses (or lack thereof).

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Launch Marketing

NOVEMBER 15, 2023

Consider leveraging their live video features or Instagram ads to promote fun events or customer-focused content that aims to build trust with your brand. For reaching a B2B audience LinkedIn and Facebook are the top two most effective social media platforms to find new prospects. Especially if it is part of your digital strategy.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Contents 1. Just “No” 2.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

SmartBug Media

NOVEMBER 29, 2021

Lead generation is defined by HubSpot as “the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of turning them into a customer.” While measuring the effectiveness of leads is important, leads don’t always result in customers. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137