BenchmarkONE

AUGUST 20, 2020

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. You don’t have to have been in marketing long to know that being transparent is one of the most effective strategies you can have. The Value of Transparency.

Transparency 107

Transparency Trust Marketing Marketing Automation Services Customer Surveys 107

KoMarketing Associates

MAY 4, 2017

The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising. However, nearly one-third (32 percent) claim that a lack of transparency is inhibiting the future growth and scale of programmatic media buying.

Transparency 120

Transparency Marketing Report Ads Advertisements 120

QuanticMind

OCTOBER 5, 2023

The post Scout: Increased Transparency in Streaming Metrics, Meta’s New Gen AI Tools, and More appeared first on Basis Technologies. 63% Get the answer, plus a deep dive on how political advertisers can embrace the rapid growth of CTV and effectively connect with voters, righ t here. Sign up for the Basis Scout newsletter!

Transparency 52

Transparency Advertising Agencies Paid Search Agency Tools 52

Buffer

MARCH 31, 2022

At Buffer, one of our values is ' default to transparency ,' which means that we're a glasshouse – everyone can see what's going on inside. Most people balk at the idea of transparency. This article delves into why you might want to take the transparent approach to goal-setting and achieving.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Biznology

OCTOBER 15, 2021

Given the state of the world, it’s worth noting that before we assure our clients and prospects of this, we need to be very certain ourselves that we are staying on the right side of the moral and legal line as we do everything we can to expand our audience, engage our prospects, and win our customers’ hearts. Honesty and Transparency.

Trust Marketing 104

Trust Marketing Planning Privacy Paid Search Agency 104

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Particularly for our smallest, most targeted audiences, we may have to deploy more placements like Instagram, Audience Network, and others.” Understand Your Audience. All of our social media channels have different audiences, so it’s crucial that we format our messaging with them in mind. Utilize the Video Feature.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. But at the end of the day, everyone is seeking brand authenticity.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Heinz Marketing

MAY 25, 2019

The Importance of Leadership Transparency. A great look at why leadership transparency or “the currency of trust” is so important. How to Segment Your Audience for Demand Generation. Knowing how to effectively segment your audience is key when it comes to your marketing campaigns. Great read, Jon Dick.

Transparency 84

Transparency B2B Thought Leadership Paid Search Agency Companies 84

Liveintent

NOVEMBER 10, 2021

Audience Manager was built with the SMB and DTC advertiser in mind. That’s why we created Audience Manager — so that managing your data doesn’t have to be a headache. Audience Manager sets your audience-targeted campaigns for success. Gain more insight into audience addressability.

Marketing Management 71

Marketing Management Burn Rate Best Practices SMB 71

ClearVoice

OCTOBER 15, 2018

In the fight for a piece of the mass media pie to gain the attention of consumers and audiences, there have been some negative repercussions: privacy breaches, fake news, and other scandals from some of the biggest names in business. Transparency more important than ever. Social transparency tools and strategies.

Transparency 76

Transparency Tools Multi-Channel Correlation 76

KoMarketing Associates

NOVEMBER 8, 2019

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity. This is despite the fact that they have multiple tools deployed for both audience definition and management.

Marketing Report 121

Marketing Report Transparency Statistics Custom Publishing 121

Content Standard

DECEMBER 22, 2017

Trust has become the audience currency of the day , and social media platforms are scrambling to find ways to earn that trust. The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection.

Transparency 106

Transparency Social Media Social Marketing Media 106

Convince & Convert

JANUARY 3, 2014

First-generation programmatic marketing is built on a funnel mentality: Buy a pre-packaged audience segment, target them with advertising, and then use all the post-impression data available to narrow that segment down to quality conversions. Transparency Reveals Results. Cleaning the Pipes with Precision. You should know why it works.

Buy 161

Buy Top of Funnel Funnel Advertising Ad Building 161

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. Commit to your audience and commit to a regular publication schedule. Weight Watchers.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Versium

DECEMBER 1, 2020

Create effective omnichannel outreach initiatives and highly reachable online audiences by leveraging data-enriched contact lists. Every organization is constantly accumulating data, either directly via in-person engagement or via transparent online digital touchpoints.

Contacts 80

Contacts Touchpoints Transparency Outreach 80

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. In an online world, websites are the mother ship of market transparency.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Customer Experience Matrix

MAY 6, 2017

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power. Recent complaints about ad measurement.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

SmartBug Media

FEBRUARY 8, 2019

As a company presenting a webinar, your relationship with your audience is critical. In the midst of focusing on preparations, it can be easy to forget that your audience consists of influencers, decision makers, and thinking beings who are going to judge you on the effectiveness of your presentation.

Webinar Metrics 75

Webinar Metrics Transparency Ad Building Opinions 75

Marketing Insider Group

NOVEMBER 6, 2023

Success in performance marketing hinges on understanding your audience, setting clear objectives, embracing A/B testing, ensuring transparency, and staying updated with industry trends. It’s about understanding and optimizing your audience’s journey. Understand Your Audience. What Is Performance Marketing?

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

APRIL 25, 2023

But another problem, one that is relatively new to our industry, is that their use of AI was kept hush-hush, without any true transparency about the author of their robo-content. For your content to be well-received by both your audience and Google, make sure readers don’t have to ask “who” created your content.

Google 229

Google Generation Guidelines High Quality Lead 229

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. You can gather first-party data from your website, app, social media pages , and any other platforms you use to interact with your audience. What Is First-Party Data?

ROI 232

ROI Webinar Metrics Privacy Content 232

Liveintent

APRIL 5, 2022

You want to run an advertising campaign targeting your ideal audience, but there are endless options and platforms to discover, onboard, build, and activate those audiences. As an advertiser, you’ve probably got lots to keep you up at night, but audience targeting shouldn’t be one of them. Enter Audience Manager.

Advertising Agencies 62

Advertising Agencies Work Management Marketing Management Efficiency 62

Content Standard

SEPTEMBER 14, 2018

While these tactics were transparent about the fact that they were marketing, audiences found them to be overly forceful, and they led many consumers to view marketers and advertisers as deceptive and untrustworthy , concerned primarily with driving profits rather than providing a beneficial customer experience. ” mission.

Paid Content 74

Paid Content Transparency Advertising Agencies Paid Search Agency 74

Oktopost

MARCH 16, 2023

Joining the Radically Transparent podcast is Forbes 30-under-30, Emmy-nominated documentary filmmaker and poet David Delaney Mayer, CEO of Elemmir. Renowned for changing the way B2B videos are being made, David unravels the radically transparent truths behind B2B video marketing.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Convince & Convert

FEBRUARY 18, 2016

In order to reach both of these audiences, he describes a system with a Phil Jackson approach. In This Episode: How to serve two audiences at once. The value of transparency and the tactics to achieve it. Why listening skills are crucial to effective communication with your audience. Quotes From This Episode.

Transparency 77

Transparency Communities FAQ Design 77

B2B Memes

NOVEMBER 27, 2011

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. One of the ways new media encourages transparency is ethical, as represented by the popular expression, “transparency is the new objectivity.”

Transparency 100

Transparency Ethics Media Press 100

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 96

Media Brand Identity Branding Storytelling 96

B2B Memes

JUNE 28, 2010

In content marketing, that bias tends to be more transparent. So in the latter case, “cynical audiences will see overly biased content for what it is—PR by another name—and treat it as such.”. In this view, transparency is not in itself a guarantee of ethical content. But this much is clear: Transparency is not all.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

sagefrog

MARCH 13, 2024

For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users. Understanding the nuances of these regulations allows you to create a comprehensive and transparent policy. We’ve got tips to help you create an effective B2B privacy policy.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Oktopost

MAY 4, 2023

There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Oktopost

OCTOBER 26, 2022

It’s no surprise that Melinda relies on LinkedIn to reach her target audience, understand their career path, and generate pipeline. Watch the recording: Subscribe to the Radically Transparent Podcast, brought to you by Oktopost, today: We’re on Apple Podcasts. Keep binging Radically Transparent ! And on Spotify. ??Keep

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

Tony Zambito

JANUARY 5, 2022

Buyers, consumers, audiences, investors, and voters have all faced, at one time or another, hyperbole. Technology and information have produced greater transparency and the ability to see through hyperbole. All buyers, consumers, investors, audiences, etc. Where something is hyped, and an overpromised outcome is touted.

Transparency 205

Transparency Research Buyer Personas Service 205

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Can showing your target audiences how to keep themselves safe from unwanted ads be good for your brand? Worried that this change signals the end of effective advertising for your company?

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Liveintent

AUGUST 27, 2020

Readership being the cornerstone of a publishing business is nothing new, but activating those readers as audiences can be a different story. So, let’s take a look at a tactic that works with the newsletter inventory and audiences you already have: packages. Creating packages based on audience. Creating packages based on season.

Advertising Agencies 62

Advertising Agencies Curation Bundling Custom Publishing 62

Marketing Insider Group

JULY 8, 2020

Be transparent about any flaws in your products and services. Get advance notice from all your company’s teams and feedback from your audience. Lead with Transparency. When you make transparency your priority, your customers will feel comfortable sharing any problems that might hide under the surface. Admit that.

Work Management 337

Work Management Marketing Management Content Marketing Content 337

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. How to get your competitors to speak the same language as you, so your audience understands and sees value in both you and your category. Meet Christopher Willis. Stay in the Loop.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144