KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014. Our Favorite Posts & Articles from 2013. How To Track Customer Acquisitions.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Digital B2B Marketing

DECEMBER 1, 2011

My commuter survey was a broad audience, marketers likely represented a small percentage. However, my personal network is heavily skewed towards people in online marketing. In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

My commuter survey was a broad audience, marketers likely represented a small percentage. However, my personal network is heavily skewed towards people in online marketing. In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Links are central to the functionality of the web. Like this post?

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

B2B Marketing Traction

OCTOBER 21, 2011

If I see another online article masquerading as a whitepaper, I think I will scream! Whitepapers were seen as successful online marketing tactics for technology and research companies. To vent on the subject of articles masquerading as whitepapers, please tell your story below! ” It happened a few years ago.

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You push out news about you and your company using online press releases that have keyword rich links back to your site.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

OCTOBER 12, 2011

What kinds of content will fuel your online marketing machine? Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ). Here are some ideas: Blog posts. Press releases. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

Customer Experience Matrix

FEBRUARY 4, 2010

Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. This is the long-term solution to closing the gap between database and digital marketers. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. Do they read the one article they landed on because they searched for “chartreuse widgets” and then leave? SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Social sites, web, blog, articles, videos, etc. What comes up for your name?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Marketing Insider Group

MAY 10, 2023

Discover what a digital marketing agency is and what it can do for you. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Hinge Marketing

NOVEMBER 18, 2014

” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. In contrast, online marketing offers opportunities for measurement above and beyond traditional measurement.

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Anything Goes Marketing

OCTOBER 30, 2007

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Happy marketing!

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Webbiquity

JANUARY 2, 2013

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. On the other end of the scale is gamification, used by just 11% of B2B marketers.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 8, 2010

For that majority just trying to produce quality content and get it fairly ranked through legitimate practices, here are some of the best articles and blog posts from last year on various aspects of SEO. TopRank BIGLIST of 100+ Search Marketing Resources by TopRank Online Marketing Blog. Top 5 Ranking Factors by SEOmoz.

SEO 100

SEO Link Building Adwords Best Practices 100

EMagine B2B Blog

OCTOBER 29, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: How To Measure the Effectiveness Of Your B2B Online Marketing Program.

Online Marketing 40

Online Marketing B2B Marketing B2B Public Relations 40

ATAK Interactive

MAY 24, 2023

In today's digital age, it is vital to have an online presence to attract potential customers and increase sales. However, creating and maintaining a successful online marketing strategy requires expertise, time, and resources that many business owners may not possess. This is where an internet marketing agency comes in.

Internet Marketing 78

Internet Marketing Advertising Agencies Paid Search Agency Ad Agencies 78

Bannersnack

APRIL 11, 2023

17 minutes read All online marketers strive to roll out campaigns and publish assets that perform well and bring ROI. In this article, we will zoom in on this research method, explore its benefits, learn how to do A/B testing, as well as go through a few best practices. Easier said than done. We need actual facts—data.

Custom Publishing 98

Custom Publishing ROI Online Marketing Practices 98

EMagine B2B Blog

JULY 4, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: The B2B Buyer Journey: Moving From Catalyst to Closer with Content.

Online Marketing 40

Online Marketing B2B Marketing BtoB B2B 40

EMagine B2B Blog

JULY 4, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: The B2B Buyer Journey: Moving From Catalyst to Closer with Content.

Online Marketing 40

Online Marketing B2B Marketing BtoB B2B 40

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing’s Top 10 Posts of 2017. Key KoMarketing Milestones. Final Thoughts.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

EMagine B2B Blog

JULY 30, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: Making the Case for Unlocking Gated Content.

Online Marketing 40

Online Marketing B2B Marketing B2B Lead Scoring 40

EMagine B2B Blog

JULY 30, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: Making the Case for Unlocking Gated Content.

Online Marketing 40

Online Marketing B2B Marketing B2B Lead Scoring 40

Biznology

JULY 25, 2012

Some web properties where links are typically “nofollowed” are blog comments, article submission sites, forum signatures, and social media. The “nofollow” attribute essentially tells the search engine spiders not to follow it, or consider it for ranking purposes.

Online Marketing 80

Online Marketing Link Building Wikipedia Lead Scoring 80

Stevens & Tate

APRIL 4, 2023

If your website is the foundation for all of your online marketing efforts, then consider implementing a growth driven design. Similar Article: Growth-Driven Web Design – Is It Right For Your Company? Even local mom and pop shops have a web presence, whether it’s a basic website or a social media page.

Design 110

Design Marketing & Strategy Paid Search Agency Marketing Websites 110

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Stevens & Tate

SEPTEMBER 11, 2022

The following are a few reasons why you shouldn’t abandon traditional marketing strategies, such as direct marketing. Direct mail has a higher trust level than online marketing. Online, anyone can send you an email, including scammers. Build Trust With Potential Leads. Supplement Your Inbound Efforts.

Inbound Marketing 130

Inbound Marketing Direct Marketing Marketing & Strategy Buyer Personas 130

Fusion Marketing Partners

FEBRUARY 6, 2020

Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing.

Content Marketing 120

Content Marketing Content Marketing & Strategy Marketing 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120