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  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Article, Blogger] Why the Inverted Pyramid Doesn't Work for Business Blogs
    As a blogger, I try to follow the motto that “you are what you eat.” (No, I don’t go around eating computers parts or snacking on pieces of paper.) I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. To make sure I’m at the top of my writing game, I read. A lot. Like, a lot a lot.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Article, Blogger] 7 Factors To Consider Before You Follow Someone On Twitter
    So in this article, as my aim has been with all of our Twitter for Business related posts thus far, I am sharing a how-to. Get all the articles via email. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?” The number of tweets that are promotional. 2.
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Article, Blogger] ESPN May Well Be the Smartest Media Brand on the Internet
    very telling article is this one published by Margaret Sullivan, the public editor of the Times , who says that a lot of the big-name journalists at the Times disliked Silver and his work, and that “I don’t think Nate Silver ever really fit into the Times culture.”. Legacy Media. And yet, the Times still doesn’t get the internet.
  • WRITTENT  |  MONDAY, JULY 1, 2013
    [Article, Blogger] 23 Terrible Blog Marketing Tips You Should Ignore
    Trying to squeeze 7 blog articles a week into your already-full schedule probably won’t result in the type of content people or search engines want to recognize. In fact, Google’s quality guidelines state that your web articles should be as high quality as print publications. Exchange Links with Other Bloggers. Article Spinning.
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Article, Blogger] 7 Real Marketing Interview Questions From HubSpot's CMO
    In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. My Interview Approach. Next Steps.
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Article, Blogger] 10 Simple Strategies for Business Blog Content
    As a blogger, a great way to put together a powerful blog post is to compile popular industry statistics, images, videos, etc. into one article that makes it easily accessible for your readers. Think about other experts and leaders in your industry and approach them about contributing a guest article to your blog.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 4, 2013
    [Article, Blogger] The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013
    Not all of their plugins work well, and they don’t support any and every feature that a blogger needs, but 2012 saw them evolve as a major force in the world of WordPress plugins. This plugin analyzes your articles and recommends past articles that are similar to it. People spend longer time on your site if it loads fast.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Article, Blogger] 5 Reasons Why Deleting Your Blog Posts Is Stupid
    As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. If you're a regular blogger, you like understand and value the SEO benefits of blogging frequently. This 24-page ebook features tips and ticks from some of the world's best bloggers. Um.what?
  • CONFLUENT FORMS  |  TUESDAY, MARCH 9, 2010
    [Article, Blogger] Blog tip #5: Burn your feed and distribute it widely
    Lets be honest; when we write blog articles we do so because we want people to read them. and in combination with other services such as Ping.fm , you can also announce new articles to Facebook, MySpace, and many more. Keep in mind that you want to hit "Next" in Feedburner before changing your feed address in Blogger!
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Article, Blogger] What Are Your Target Audience’s 5 Top Web Sites?
    What are your online reading habits, blogs, websites, articles, videos, podcasts? Blog this on Blogger. If you want to create content that engages readers, you have to know their online habits and interests. Yet how many of us scramble to post on a blog or upload a  video to YouTube without taking time to survey our target audience ?
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 3, 2010
    [Article, Blogger] Compelling Content: Pushing Readers’ Hot Buttons
    This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and  web pages. Blog this on Blogger. How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) The desire for control.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Article, Blogger] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    Budding Blogger in Boulder. These should be about five different people who you have somewhat of a relationship with (which can mean they''re anyone from someone you''re connected with on Twitter to one of your most excited customers) who would also be genuinely interested in the article. Sound good? Is it just a time thing? Thanks!
  • SAZBEAN  |  FRIDAY, JUNE 22, 2012
    [Article, Blogger] Set Up Social Media to Give You Great Post Ideas
    Finding articles and ideas for blog posts is an important skill for bloggers to master—and one that can now be leveraged through the power of social media. High-quality content is tweeted, liked, bookmarked, and shared around. Twitter. Even better, Twitter allows you to subscribe to other people’s Lists. News & Notes
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Article, Blogger] B2B Social Media Marketing -- Does It Work?
    Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger. What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? Why do my Bing adgroups show a DRAFT status? how do I set up for ecommerce tracking?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Article, Blogger] The Google + Impact
    by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. When logged into a Google account, a user can see who in their “circle” has previously given a page or article their +1 vote of confidence. In addition to his achievements in marketing, Phil also achieved a dual Bachelors from Purdue University. Improving CTR.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 29, 2010
    [Article, Blogger] Ten blog posts that made a difference
    Since I posted more than 220 articles, the top 10 represents less than 5 percent of my output for the year. And here are few of the best articles you won’t want to miss: #10 — Ten reasons to blog – even if nobody reads it. Malcom Gladwell’s controversial New Yorker article was among the most talked-about of the year.
  • BIZNOLOGY  |  MONDAY, DECEMBER 23, 2013
    [Article, Blogger] Covering your bases: content marketing components
    Here are some great content ideas : Pull an article from your blog. Share your infographic with bloggers in your field to spread it around the Internet. Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Social Media. Blogging.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Article, Blogger] You’re Blogging It Wrong: 5 Common Content Mistakes
    And as a result, many bloggers are making easily avoided mistakes on a daily basis. Writers want to be the first ones to report on a certain trend or new technology, but with a digital space that is full of bloggers in every niche imaginable it is hard to find topics that haven’t already been covered. You’re busy. Takeaway.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, JUNE 3, 2011
    [Article, Blogger] Why Google Reader Should Be Your New BFF
    In this month's article, I give you tips on why Google Reader is a wonderful tool and how you can use it to make your life easier. When I read something that I think my Twitter following might find of interest, I post a quick summary and a link to the post or article. Endears you to other bloggers as everyone loves comments.
  • WRITTENT  |  SATURDAY, AUGUST 17, 2013
    [Article, Blogger] Macklemore, Upworthy, and Content Marketing Strategy News of the Week
    Build Your Network of Brand Ambassadors with Blogger Outreach. Most content marketers know that other bloggers have the potential to be their best promoters, but implementing strategic relationships is easier in theory than practice. Inspiration and motivation can come from some rather unlikely places. With over 2.2 Certainly not.
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Article, Blogger] Adam Tinworth: Journalism in a Period of Continuous Change
    If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. Related posts: Rethinking the Article as the Basic Unit of Journalism. Adam Tinworth. He learned last week that he will “most likely” be leaving RBI as part of a staff reduction. But it is. Yes and no.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Article, Blogger] 7 Ways to Format Blogs to Engage Readers’ Brains
    Here’s an email I got yesterday: “One of the people I follow on twitter sent me a link to your blog article on building trust in your blog. Blog this on Blogger. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. How? 1.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 16, 2010
    [Article, Blogger] 3 Online Marketing Tasks: Get Found, Get Known, Get Clients
    Social sites, web, blog, articles, videos, etc. Blog this on Blogger. Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. Get Found, Get Known, Get Clients" width="110" height="110" />. Here’s my quick and easy end-of-year check up for your business. Seriously. What about you?
  • INBLURBS  |  WEDNESDAY, DECEMBER 15, 2010
    [Article, Blogger] Identify your buyer persona first, and then start marketing
    This article describes a few tips of identifying buyer personal first and use marketing strategies to generate business leads. Buyer personas are profiles on the distinct market segments (for example customers, prospects, mainstream media, bloggers) where you plan to reach and influence. Send article as PDF.
  • B2B MEMES  |  TUESDAY, MARCH 6, 2012
    [Article, Blogger] What Is the Lifespan of an Error?
    In a compelling article yesterday, Ars Technica writer Nate Anderson told the story of how the owner of a Spanish campground has struggled to get Google to de-emphasize search results for the camp. There has been much coverage lately of a new book by John D’Agata and Jim Fingal called The Lifespan of a Fact. No one seems to think so. But no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 16, 2010
    [Article, Blogger] Cleaning house on Twitter: A drama in 10 tweets
    There was a brouhaha on the Twitterstream recently when Spike Jones , a blogger and SVP at Fleishmann-Hilliard, challenged some people by name to delete their huge Twitter accounts and start over.  The original (excellent) article sparking the discussion by Leah Jones can be found HERE and a follow-up post by Spike, HERE.  Part ONE. 
  • ENGAGE  |  TUESDAY, JANUARY 17, 2012
    [Article, Blogger] 10 Better Ideas Than Looking at a Top 10 List For Advice
    Identify the articles which are ranking for these terms and tweak them to more strongly target the keyphrase. Then, find opportunities in your own relevant content to link to these articles and consider sharing them in social media (if they are still relevant, of course). T op 10 lists are like new year’s resolutions. It’s a win-win.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 9, 2014
    [Article, Blogger] Content Marketing: A Study of Quality vs. Quantity
    Earlier this week we wrote an article about the paradox of content marketing: that Google says longer articles are better but, at least on our site, shorter articles get more visitors. There are some bloggers and content marketing experts who argue that quality is all that is needed to get Google to take notice.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Article, Blogger] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    Make sure you have one in the sidebar (or somewhere else highly visible) in every article you publish. Do you publish content from guest bloggers from time to time? With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. Choices, choices. Blogging
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Article, Blogger] Should guest blogging still be part of your SEO strategy?
    For instance, I’ve stopped accepting guest bloggers at my blog altogether unless they’re people I’ve explicitly invited to post. Spending lots of time trying to get lots of articles accepted at lots of sites is a pretty good way to waste time and money (at least in cost of labor), for little return going forward.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Article, Blogger] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    With that said, here are our favorite sales and marketing articles this week: Geoffrey James shared 12 easy ways to increase sales at Salesforce''s blog. Wednesday: On Wednesday, guest blogger Damian Davila of idaconcpts.com shared his advice for building a trusted network in his post, The Value of Connections for the Inside Sales Rep.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 1, 2013
    [Article, Blogger] Sales Prospecting Perspective Weekly Recap - Week of February 25, 2013
    Full disclosure, I am quoted at the end of the article, but it is full of great content for anyone debating on the value of social prospecting and how it should co-exist with your outbound prospecting efforts. really enjoyed reading this post and Mike is fast becoming one of our more popular bloggers. Monday, February 25, 2013.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 16, 2009
    [Article, Blogger] 10 Most Popular Content Marketing Posts of 2009
    Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following: How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing. more detailed look at the top 10 with links to each complete article is just below. Want to Attract and Retain Great Customers?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Article, Blogger] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    This article originally appeared on LinkedIn Today. You write an article. Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. More on some of the other influencers later in the article; first some background.
  • B2B MEMES  |  TUESDAY, SEPTEMBER 6, 2011
    [Article, Blogger] Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)
    Rethinking the Article as the Basic Unit of Journalism Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. It’s the right direction for J schools to take.
  • B2B MEMES  |  FRIDAY, DECEMBER 10, 2010
    [Article, Blogger] Do You Need a Personal Ethics Statement?
    Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? In that statement, the writer discloses potential conflicts of interest and how he or she deals with them. Gahran recommends this approach to others. Why is it critical?
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Article, Blogger] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
    This year’s #Nifty50 highlights men and women who write  — more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.) bloggers). Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. Jennifer Aaker. Aaker.
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Article, Blogger] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    A stock photo is worth a thousand words, but a custom image is worth a thousand page views. I’m pretty sure that almost every blogger knows on some level they should kick their addiction to stock photos and curated visual content. It’s enough to help you scrape by, but does it help you visually communicate your brand’s goals or voice? Canva.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Article, Blogger] Are you prepared to deal with social media backlash?
    Blogger  Kivi Leroux Miller  summarized the problem: “This is what happens when a leading nonprofit jumps into a highly controversial area of public debate  without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand. Walk the talk.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Article, Blogger] Social Media: 3 Things Teenagers Can Teach Business About Getting It Right
    Mix it up with links to cool articles or prompts for followers. Social Media for Busy Business Bloggers. It seems that the younger the employee, the more frequently they use social media. Tougher still is finding a teenager who is not connected on  Facebook and Twitter. Image: freedigitalphotos.net ). Overshare and mix it up.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 2, 2010
    [Article, Blogger] Blogging Services: Content Marketing for Coaches
    In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants. I’ve noticed my own blog writing has slipped from five days a week to four, but it’s better to provide quality posts you can use, rather than post every day.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Article, Blogger] When Press Releases Do (and Don't) Help Your Marketing
    According to an article by Search Engine Watch , there is tremendous synergy between SEO and PR -- and hey, we believe it, too. recent article quotes Matt Cutts of Google verifying that your SEO ranking in Google will not increase after a press release is posted. years ago. But how do you really get some attention with this tactic?
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Article, Blogger] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    This article features an amazing two-step formula for how to write killer headlines. This informative article provides a great easy-to-understand outline for designing the best blog post headlines. 9.  For bloggers who are ready to take their blog to the next level, this is a great guide for SEO blogging headlines that work.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Article, Blogger] 6 Ways to Establish Yourself as an Industry Thought Leader
    Contribute Guest Blog Posts: Once you start gaining traction as a credible business blogger using your own blog, it's also a great idea to seek opportunities to contribute guest articles to the blogs of other industry thought leaders. It can also help your business stand out from its competitors. Leave Promotion at the Door.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Article, Blogger] Transform Your B2B Lead Generation with Storytelling
    More companies are starting to develop unique personalities, writing in the first person, allowing staff to write more personal accounts, articles, blog posts, social media updates, etc. It’s good to invite guest bloggers and writers to contribute to your site and blog from time to time. Go from BORING to ENGAGING  . Rejoice!
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Article, Blogger] Blogging Metrics: How to Find and Apply Actionable Intelligence
    Page views are closely tied, and act as a measure of how many times each individual blog article and page on your website was engaged with. Emulate Success: Did your last article on chocolate cupcakes go viral , while your blog about baking techniques fizzled? Do blogging metrics really matter? Yes, they absolutely do. Pages per Visit.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Article, Blogger] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    The most popular frequency for blog posting is weekly (60% of bloggers). The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). And social media isn’t just about lead generation of course. Which U.S.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 4, 2013
    [Article, Blogger] Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013
    We’d like to share with you 5 great articles we read this week and shared on Twitter: From good to great: Why the key to success is in the data. The article includes tables with suggested messaging for call scripts. Thursday: Finally, on Thursday, a new blogger posted. Happy Friday Sales Prospecting Perspectives readers!
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Article, Blogger] 21 Firefox Extensions Every Marketer Needs
    This can help protect you from spammers and stop you from clicking on an article that you may have already read. As bloggers, marketers need extensions that can help save time while creating content. News Reading -- Do you use an RSS reader to read articles from blogs and websites? These extensions are add- ons. An SEO.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2011
    [Article, Blogger] 7 Steps to an Even Better Business Blog
    They tell humans and search engines what your article is about when they see it in search results, on Twitter, on Facebook, on LinkedIn, or in email. The simpler your article, the more it will spread. 2. First, it tells search engines what that particular article is about. While blogging is important, it can also be challenging.
  • HUBSPOT  |  FRIDAY, JULY 23, 2010
    [Article, Blogger] Checklist: How to Start a Business Blog
    Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Bloggers – Who is writing? Will you be the one writing articles? The most popular kind are list of: recommendations, popular posts or articles by tags. CONTENT. Title. Sub-heading.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2011
    [Article, Blogger] Twitter By The Numbers: Are You Listening to 100 Million Voices?
    also use Triberr to share posts from some of the best bloggers on the web. Last week, Twitter announced it had reached  One hundred million voices  or active users. But what do these numbers really mean? recently changed some of my Twitter habits and would like to hear if you think I am making a mistake… By The Numbers. 40% just listen.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Article, Blogger] 87 More Vital Social Media Marketing Facts and Stats for 2012
    The two most popular blogging platforms are WordPress (used for 43% of all blogs) and Blogger (35%). The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). Should you include Pinterest in your mix? Increase use of video marketing? Marketing Pilgrim ). 2. But 3.1
  • WRITING ON THE WEB  |  MONDAY, AUGUST 30, 2010
    [Article, Blogger] Brain-Based Blogging: The 4 F’s of Action
    You’re reading the NY Times online , there’s a picture of food accompanying an article about food prices. Blog this on Blogger. How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. We feel, we act.
  • B2BBLOGGERS  |  THURSDAY, JULY 22, 2010
    [Article, Blogger] Content Marketers: How to Think and Act Like a Publisher
    side note before jumping in: this is an introductory article intended to provide marketers some insight into the discipline and business of publishing. For blog articles, of course Twitter , Facebook , LinkedIn , but look for other niche destinations too – BusinessWeek Exchange is great for B2B. Get all the articles via email.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Article, Blogger] Marketing Automation Catching On Fire
    Very helpful article. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ?
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 23, 2010
    [Article, Blogger] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
    For example, share a great article about a topic of interest. Along with it, showcase an offer for a series of articles on the X Things you need to know to do it, or X Factors to consider when… The X number indicates the number of articles they’ll receive – or perhaps the resource is a white paper.   Articles
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Article, Blogger] How to Write the Best Blog Post EVER
    Actionable - Whether they found the blog post through a search engine , an email, or a social network share, the core reason people click through to an article is to solve a problem. Urgent - Journalists write articles based on who, what, when, why, and how. As a blogger, answering the "why" isn't enough. That ends today.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 21, 2011
    [Article, Blogger] Always Thinking about B2B Social Media is a Requirement
    If your answer to all these questions is yes, please read on, as you will find some value in the articles below. If there are other things you are thinking about, or have been inspired to think about by a recent article you read, share it in the comments below. Can you understand tactic execution plans and make them happen?
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Article, Blogger] Creative Marketing Ideas From 10 Great Thought Leaders
    He’s authored some of the best-regarded thought on search engine-friendly copywriting , frequently speaks on the topic, and yet advises new bloggers to avoid focusing too hard on the topic. Without the advances of bold thought leaders, there would be a lot fewer creative marketing ideas floating around. Gary Vaynerchuk -  @GaryVee. Real time.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Article, Blogger] Best Social Media Stats and Market Research of 2010 (So Far)
    Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 48% of bloggers are US-based, 2/3 are male, and 75% are college graduates. How many journalists also maintain blogs? Indonesia.
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Article, Blogger] Twitter Launches Weekly Email Digest to Aid Content Discovery
    In addition, marketers should make it as easy for their audience to share their content themselves by adding social media sharing links and buttons to every piece of content they publish, whether it's a blog article, a landing page, an email message, etc. Twitter's Digest Email: A Marketer's Take. See the first story in her digest?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 2, 2010
    [Article, Blogger] Social media was the engine for America’s Tea Party “revolution”
    The content caught the attention of influential blogger and political commentator Michelle Malkin who started to write about the rallies.  Does this amazing success discredit the much-discussed Malcom Gladwell article claiming that the weak links and lack of hierarchy could not promote such dramatic social change? Social networking.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 16, 2013
    [Article, Blogger] Why Every Business Should Have a Blog
    Kristi is a freelance writer, ghostwriter, professional blogger, and social media enthusiast. Related articles. Is a business blog right for your business? Photo credit: inju). If your business – local or worldwide, small or large – does not have a blog, then make that one of your online marketing goals for this year.
  • B2B MEMES  |  SATURDAY, JANUARY 29, 2011
    [Article, Blogger] No Monopoly on Lousy Content
    Are content farms just convenient whipping boys for bloggers and mainstream media alike? In a New Yorker article on Darryl Issa , author Ryan Lizza describes how Issa’s spokesman, Kurt Bardella, manages the congressman’s image. Increasingly the Internet is a gigantic content farm. That’s just embarrassing. But let’s not fool ourselves.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 14, 2011
    [Article, Blogger] The #Nifty50 Women of Twitter
    She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. Jennifer Aaker – @aaker.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 30, 2012
    [Article, Blogger] Blog Topics For Inside Sales Audiences Are Easier Than You Think
    Google an inside sales topic that is of interest to you, reference an existing blog/article, and write your perspective on the topic. For example, you could go to Google, type in a phrase like, “Blog Topic Definition of Qualified Sales Leads” and find a blog or article from there.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 5, 2012
    [Article, Blogger] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
    This post is starting to show its age, but the guidance is still useful to beginning bloggers. 8.  33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Article, Blogger] Google is a lying liar that lies
    It’s their secret sauce and whether they’ve developed a new formulation there is still some sort of Google Rank (Grank?) or Google Klout (Glout) going on — this Very Big Lie that backlinks no longer matter is the source of this article, Google is a lying liar that lies, as that’s one hell of a Big Lie. Do it! Do it!
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Article, Blogger] Building Your Content Brand In The Content Marketing Arms Race
    Link to the best blogs, websites, articles, videos and books. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. But now everybody is in on the game. Soon, every vendor in just about every market will be offering eBooks, white papers, videos and hard-covers. Today, not having one is unthinkable.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Article, Blogger] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    recent article I wrote for Upsize Magazine, a business publication in Minnesota, received some traction yesterday on Twitter thanks to a few re-tweets, thank you for that Twitter readers. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. will respond favorably. said affordable, not free.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Article, Blogger] A Creative Way to Write a Month's Worth of Blog Content in a Day
    To my fellow bloggers out there who struggle to find the time to produce a lot of premium blog content: I feel your pain. That means you''ve got to determine how you can get your team members to produce 20 articles for the whole month in a single day. The secret to blogging success is. that there is no one secret to blogging success.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2011
    [Article, Blogger] Content Rules: Insight and Originality Attracts Clients
    We’re going to discuss articles, e-newsletters, blogging, videos, and why your marketing may not be working. Blog this on Blogger. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. More than ever before, content is king! 2011).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 21, 2009
    [Article, Blogger] Your chance to help a {grow} friend!
    Jamie Wallace (@suddenlyjamie) has been an important contributor to {grow} as a guest blogger and commenter. You might recall an article she wrote, “Why measuring social media ROI is like being a great bartender&# which became  an Internet sensation! P.S.  Tweeting this article will help Jamie, too. That’s right.
  • BIZNOLOGY  |  THURSDAY, JUNE 20, 2013
    [Article, Blogger] The Human Approach to Link Building Outreach
    Typically the webmasters/bloggers that respond to stock emails are low-hanging fruit, and any site worth its salt is going to need extra effort. In fact, my original pitch was rejected but the editor suggested an even better article idea that was published in a matter of weeks with a great link back to the client’s site.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 30, 2010
    [Article, Blogger] Methodology: Brainstorming Awesome Business Blog Posts
    have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. How do you generate new blog article ideas for your business blog? For some inspiration, follow along with me here as we write an optimized blog outline together. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Article, Blogger] The line between Media and Brands is blurring fast
    It’s rumored to deliver content discovery and amplification like Taboola and Outbrain currently do, while also creating a robust network that connects brands with publishers for sponsored article publication. Its purpose is to connect brands with popular bloggers for sponsored content opportunities. The media gap. Its stated mission “.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 27, 2012
    [Article, Blogger] MarCom Strategist QuickTip: Instill Some Quiet in Your Work Life
    began asking myself questions such as: “Why was I trying to maintain four social media platforms and a blog – in addition to running a business and raising my son?” “Why did I feel like I needed to be an expert in everything?” “Did I really need to be a top blogger or have thousands of followers to be effective?”. The result? also got lucky.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Article, Blogger] 10 Blogging Tactics That Increased One Business' Traffic by 300%
    But what were the decisions that RPS made that set themselves up as successful business bloggers ? The company prioritized the questions it received most frequently and considered often-used keywords in prominent components of the blog article--like the headline! 5) Optimized for long-tail keywords. Have you had similar success?
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Article, Blogger] 6 Tips for Creating Content That Spreads Naturally
    recent study of 7,500 New York Times articles completed by the Wharton Business School tried to identify factors that made content viral. For example, PBfingers , a fitness blogger, does this with her posts, always including her blog's brand name somewhere on the visual. That means there's a lot of content. and also, a ton of noise.
  • WRITTENT  |  TUESDAY, OCTOBER 1, 2013
    [Article, Blogger] 10 Marketing Techniques for Content Marketers from Traditional Advertising
    The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.  As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. It’s a pretty terrible time to be in the traditional advertising sector. Headlines Matter. Know Your Audience.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 11, 2013
    [Article, Blogger] Sales Prospecting Perspectives Weekly Recap - Week of October 11, 2013
    This article offers advice for how to be more open and respectful of other communication styles in order to have a successful conversation. On Monday, a new blogger within AG Salesworks, Business Development Representative Joshua Zielinski, posted. Happy Friday, blog readers! How to Measure Outbound Sales Success. Check it out!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 26, 2013
    [Article, Blogger] Integrated Marketing Tips from Todd Davison of Demand Frontier
    You can also generate content by leveraging the “friends” of your organization: executive and senior relationships, customers and clients, analysts, industry experts and bloggers and industry professionals. (Editor’s Note) Todd is one of the founders of Bulldog Solutions, who recently left to form DemandFrontier. All of this is bad.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Article, Blogger] 36 Awesome Social Media Blogs Everyone Should Read
    Marketing Pilgrim -- For a constant blend of online marketing and search news with a side of how-to articles, check out Marketing Pilgrim. 9. ProBlogger. -- For those interested in improving their blog, ProBlogger discusses all of the strategies and tactics needed to become a successful blogger. Check out Scott Monty's blog.
  • WRITTENT  |  MONDAY, JULY 29, 2013
    [Article, Blogger] 25 Secrets of Great Copywriting from Classic Literary Masters
    While it certainly seems that content marketing is here to stay, as 55% of companies plan to increase their spending on custom digital copy, it’s a mistake to believe that you can abandon the principles of great writing to publish fresh articles as often as possible. One day I will find the right words, and they will be simple.” ? Jack Grand.
  • MARKETRI  |  THURSDAY, FEBRUARY 28, 2013
    [Article, Blogger] How Professional Services Firm Can Excel at Content Marketing without Jeopardizing Billable Time
    Consider doing a weekly round up blog post in which you compile your favorite blog posts or articles from that week. Also, don’t forget to link to the original blog post and give credit to your fellow bloggers! Have you seen the popular news clip that has spawned a media and meme sensation? Well, believe it! Round it up.
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [Article, Blogger] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    Ad in print goes to ad on site/ Article in print goes to article on site @janetdmiller: I think print (and other traditional media) do a nice job at driving awareness and brand searches. Get all the articles via email. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. b2bento: Nowhere!
  • THE TOP LINE  |  TUESDAY, SEPTEMBER 28, 2010
    [Article, Blogger] Want more retweets? 5 secrets to success
    Last week, Marketing Profs published my article entitled Accelerate Referrals: 9 steps to success and their readers retweeted it 73 times!  This week I began publicizing the article  and it was retweeted at least once. Same article, different results… So what can we learn from this?  Blog this on Blogger. Digg this!
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Article, Blogger] Exclusive Interview With SAP's Director Of Social Media - Michael.
    Since launch, it has been recommended by influential bloggers such as ZDNet and has indirectly driven significant numbers of SAP Crystal Presentation Design downloads. Get all the articles via email. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Enjoy the read. Has it achieved your outcomes?
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 14, 2013
    [Article, Blogger] 10 Questions about B2B Blogging Answered
    Getting more people blogging involves lowering the bar for entry for those you identify as potential bloggers. If your industry experts just don’t have time to write a separate post, use what they are already creating for other purposes, like powerpoint decks that can be uploaded to Slideshare or external articles.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 13, 2013
    [Article, Blogger] What’s Happening in the World of B2B Online Marketing?
    Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market. Lee Odden is one of my favorite bloggers (and not just because we share a first name!)In Because it still works, and in some cases it gives better results than everything else.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Article, Blogger] The 2011 #Nifty50 Top Twitter Men Reprise
    Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Award-winning marketing and social media blogger.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2011
    [Article, Blogger] 5 Shortcuts for Creating Remarkable Content
    Write down your content ideas as you scan the articles in your RSS reader. The next time you have blogger's block , refer to your list of content ideas , and pick one to write about. 2. Even before you start writing your blog article or ebook, outline how you want to lay it out. Keep Up With Your RSS Feed. Outline Your Ideas.
  • VIEWPOINT  |  TUESDAY, APRIL 17, 2012
    [Article, Blogger] Is Lead Generation Slipping Away From Marketing?
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. know what you’re thinking, you’re saying to yourself, “Is he serious?” Marketing’s plate is full. Sales isn’t into sharing data.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Article, Blogger] The Opportunity Social Media Offers Manufacturers
    This article is adapted from an original piece by Software Advice, an online resource MRP systems and other manufacturing applications. You can access the original article at: How Manufacturers Can Use Social Media to Win Business. The manufacturing industry has been somewhat slow to accept social media as a marketing tool.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Article, Blogger] How to Create 200 Hours Worth of Marketing Content in One Night
    What do you want the outcome of your hack night to be: a completed, integrated marketing campaign, a batch of blog articles to fill your backlog, a comprehensive content analysis ? Marketers don’t always have it so easy (wait. do we ever ?). Here at HubSpot, we’ve found that one of the best (and most fun!) Order dinner.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Article, Blogger] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    Get all the articles via email. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. September 30th, 2010 | By Jeremy Victor A tweet caught my eye yesterday and it got me thinking. What does “ high quality lead &# mean anyway? Neither? Is it even a specific enough goal? Would we act differently? I
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2011
    [Article, Blogger] Does your marketing have “readability”?
    Image via Wikipedia. I don’t know a lot about robotics, but I have read a few articles recently about the biggest problem that robot manufacturer have in entering the home. For example, suppose a prominent blogger reports a serious problem with your product. Why do robots need readability? More than you might think.
  • B2BBLOGGERS  |  FRIDAY, JULY 9, 2010
    [Article, Blogger] 11 Ways To *Be* On Twitter
    Get all the articles via email. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Be Candid 11. Be In A Good Mood How else should we *be*? Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. How can we help you Make Good Media? Or Does It? 5.
  • ENGAGE  |  TUESDAY, JUNE 21, 2011
    [Article, Blogger] How to Avoid Awkward Silence in Your Comment Section
    T here are a lot of lurkers on the web. You know, those people who visit websites, consume content, and move along. We’ve all done it. You’re probably doing it right now!) People may Retweet and Like your stuff, but they aren’t depositing their two cents in the comments section as often as we might like. Forget global, start local.
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