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  • CLIENT BRIDGE  |  TUESDAY, OCTOBER 11, 2011
    [Article, Blogger] The State of Social Media and Blogging
    Blogger (50.055 million). View Original ArticleJeff Bullas has posted ten marketing insights from a recent study by Nielsen on social media and blogging. Facebook is overwhelmingly the leader in user engagement, as measured by amount of time spent online. Americans spend most of their Internet time (22.5%) on social networks and blogs.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Article, Blogger] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback. What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Article, Blogger] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback. What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 6, 2012
    [Article, Blogger] Are You Alive? Why Your Blog is the Heartbeat of Your Business.
    Next, you can write a series of blog articles about that interview and attach the videos. P.S. In addition to being the President of Find New Customers , Jeff Ogden is a professional blogger who writes for companies such as Silverpop and Aprimo. find typically a Resource Page with eBooks, white papers, webinars, etc. Nice stuff. Bingo!
  • WRITTENT  |  TUESDAY, JULY 16, 2013
    [Article, Blogger] 25 Compelling Reasons to Blog for Business Yesterday
    Creating quality blog articles allows your brand to score high search rankings, and connect with consumers who are already looking for your product. 2. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week! It’s Easy ROI.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Article, Blogger] A 50-Point Checklist For Creating The Ultimate Landing Page
    You should sell this-it’s just that valuable! I am in the process of testing–I’m a new blogger. 101 Landing Page Optimization Tips. (14 chapter article). Landing Page Articles. collection of articles about landing page fundamentals. -->. Landing Page Articles. Support | Log In or. About. Features.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Article, Blogger] The Best Marketing Blog Posts of 2013
    Journalism 101 – What Bloggers Need to Know (this was technically published mid-December of 2012, but it was one of our most beloved articles well into 2013, so we added to the list. The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Article, Blogger] Blog Writing: What Can We Learn From Reality TV?
    As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. While your blog may not necessarily be a hub of personal confessions, always throw in some personal detail when writing any article, no matter how technical or abstract the subject matter is. Blog this on Blogger.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Article, Blogger] Top 10 Ways to Build Lasting Links in 2014
    Submitting articles to sites like Ezine Articles and Squidoo is seen as a spammy technique that has long been rejected by legitimate link builders and SEO experts. That is true for the most part, as most articles sent to these domains are poor excuses for posts tackling topics spun over and over with little to no variation.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Article, Blogger] What if CRM had not been invented?
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Jim returns this month with another thought provoking article. I am asking you to take another journey of counterfactual reflection. i.
  • CHRIS KOCH  |  FRIDAY, JUNE 26, 2009
    [Article, Blogger] Three steps for B2B marketers to build a personal social media presence
    mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). started by following the bloggers I like, as well as friends and colleagues. That was the why of social media. Monitor. Pick an RSS tool. CMO 2.0 Mashable.
  • BIZNOLOGY  |  TUESDAY, JULY 16, 2013
    [Article, Blogger] Fill in your entire social media timeline backlog
    Since WordPress, Blogger, Typepad, and even Tumblr allow you to adjust the post date of your blogs, you can slowly and surely backdate your entire blog offerings to go all the way back to the day you were born, if you like. Like I say in all of my online reputation and SEO articles, your biggest vulnerability is your vacuum.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Article, Blogger] What Can We Learn from 7 Awesome Corporate Blogs?
    This can be one of your bloggers or someone else in the company. Spreading the workload out lessens the chance that your bloggers will get burned out. You’ll also want to create some kind of guiding document for your bloggers, so they know what is and isn’t acceptable to post. But it’s all about building trust.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Article, Blogger] Bic for Her is not for Me
    ” In an article I read on Michelle Duggar, the conservative Christian woman with a TV show and who has 19 kids, she was talking about how to take care of your hair (it should not be cut) to make it pleasing for your husband. I’m seeing a disturbing trend and it’s putting a bit of a chill in my spine. And it frightens me.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 17, 2011
    [Article, Blogger] Free Phone Consulting? 4 Reasons It’s a Good Idea
    Here’s what’s happening… I recently launched a new version of articles to my executive coaching clients and as a bonus, offered a free 20-minute phone session. I’ve been spending more than 20 minutes with each person, and I’m loving it. Blog this on Blogger. To them, I’m faceless, and vice-verso.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Article, Blogger] Experimentation Is The New Best Practice
    The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. Get all the articles via email. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Source: Wikipedia. You are not leading, you are waiting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Article, Blogger] The line between Media and Brands is blurring fast
    It’s rumored to deliver content discovery and amplification like Taboola and Outbrain currently do, while also creating a robust network that connects brands with publishers for sponsored article publication. Its purpose is to connect brands with popular bloggers for sponsored content opportunities. The media gap. Its stated mission “.
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Article, Blogger] Focusing on your Klout score is detrimental to your business
    Sure, there are other software packages that do these same things (Google Adwords, Google Analytics, Google Webmaster, Blogger, Constant Contact, etc.), but the utility of their platform is that it is in one easy-to-use package. Am I making a mountain out of a molehill of an article? Please continue reading for our analysis. Possibly.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Article, Blogger] How to use social media for lead generation
    Those stories generated links from other industry blogs and articles in major trade publications. 2.        Modified press release strategy for blogger coverage. EST to late morning/early afternoon to accommodate West Coast bloggers. I’ve been blogging for over five years.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Article, Blogger] The TOP 25 Must-Read Internet Marketing Blogs
    John Doherty is an entreprenuer, marketer and leading blogger. leading digital expert, his thought leadership and articles generate conversations all around the web. Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 13, 2011
    [Article, Blogger] Find New Customers introduces a new service – Executive Communications
    Expert blogger and connector. We write and publish 4-5 blog articles on the video, for this very popular blog. Quick! What’s the biggest challenge faced by most B2B companies today – faced by senior executives in those firms? Answer: Getting the message out. Those executives change strategy. They change messaging. So what?
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Article, Blogger] 10 Marketing Stories You Need To Know Tonight
    Lee Odden over at the Top Rank Blog breaks down how to think about investing in SEO. 5. 6 Web Pioneers on What the Internet Will Look Like in the Future - Check out this article from Mashable to learn how the Web might look different in the future. 38 Critical Books Every Blogger ?Needs Life gets busy. This is an all-time high. 3.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 20, 2010
    [Article, Blogger] Would You Publish This Comment?
    In one of my best-of articles, I noted that I found a particular blog post interesting and linked to it. know nothing about the blogger other than that he wrote a piece I found helpful and thought my readers would find value in. If I read a book and think it’s nonsense, I don’t review it. think honest debate is healthy.
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Article, Blogger] Is Your White Paper a Sales Pitch in Disguise?
    Marketing Automation Software Guide (MASG) posted an article on this topic. Blog this on Blogger. I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com. So, now what? technologies to reach the 2.0
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Article, Blogger] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Read this Fast Company article about Old Spice’s Brand Manager, Alex Keith , and you will see why. Get all the articles via email. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? More will be sold. Lots more.
  • WINDMILL NETWORKING  |  MONDAY, JULY 23, 2012
    [Article, Blogger] Who are the Top 15 Thought Leaders in Social Media Today?
    Thought leaders often publish articles and blog posts on trends and topics influencing an industry. Wikipedia defines a thought leader as …an entity that is recognized by peers for having innovative ideas. often get asked who are the true “thought leaders” in social media. Aside from you of course Neal! So there you have it.
  • B2BBLOGGERS  |  THURSDAY, MAY 27, 2010
    [Article, Blogger] Professional and Corporate Twitter for B2B – Best Practices.
    Her articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order, SecurityInfoWatch.com and Communications News. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. What are you looking to accomplish? How do you balance the two? Or Does It? 5.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Article, Blogger] Nine Notable Uses for Social Bookmarking
    You can take this concept much, much further by tracking profile information for multiple websites, including social websites, blogs, on-line articles, news storiesâ?¦ Bookmarkings power just continues to increase with every new website, article, or document thats posted on the World Wide Web. Webupon > Social Bookmarking. realâ??
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Article, Blogger] How to recover from the ravages of Google Penguin and Panda
    Online Engagement and Blogger Outreach. Related articles. People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. How it moves through cyberspace. Not anymore.
  • CONFLUENT FORMS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Article, Blogger] Blog tip #4: Gain insights into your visitors using Analytics
    Upon submitting, Analytics will provide you with a block of Javascript code that you'll need to highlight, copy (Ctrl+C), then paste (Ctrl+V) into your Blogger template. After copying the code, head back to the Blogger site. Previous article: Blog tip #3: Interesting designs are widely available for your Blog.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Article, Blogger] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
    This year’s #Nifty50 highlights men and women who write  — more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.) bloggers). Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. Jennifer Aaker. Aaker.
  • WRITTENT  |  MONDAY, JULY 1, 2013
    [Article, Blogger] 23 Terrible Blog Marketing Tips You Should Ignore
    Trying to squeeze 7 blog articles a week into your already-full schedule probably won’t result in the type of content people or search engines want to recognize. In fact, Google’s quality guidelines state that your web articles should be as high quality as print publications. Exchange Links with Other Bloggers. Article Spinning.
  • WRITTENT  |  THURSDAY, JANUARY 23, 2014
    [Article, Blogger] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    Creating a content strategy, an editorial calendar, and writing your first post aren’t for the faint-of-heart, but many bloggers find that growing an audience is their biggest challenge. As you begin to try and decode the secrets to getting more website visitors, more seasoned bloggers will advise you to “write better content.”
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Article, Blogger] How I Achieved Blogging Success In 30 Days
    Apparently, for the short time that my blog has been online, the traffic and interactions on it have been called impressive by some other bloggers. Hopefully bloggers new and old will be able to take something away from this. wrote a post, “ 11 Things I’ve Learned as a Blogger “, where I reasoned why that was.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Article, Blogger] 38+ Cool Social Media and Web Tools and Reviews
    An outstanding article by Angela Alcorn which provides guidance on how to create an infographic, followed by helpful, illustrated reviews of 10 free tools to assist in infographic creation, such as Stat Planet , Hohli , Creately (which also supports collaboration and easy flow chart creation) and Inkscape. Back up your Gmail account? Buffer.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Article, Blogger] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    We are excited to welcome Sam Richter as our guest blogger for today. ” Google will refresh the results and deliver recent news articles related to your search. What kind of impression do you think you’ll make when, upon meeting a new prospect, you reference an article in which the company or person was featured?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 16, 2009
    [Article, Blogger] 10 Most Popular Content Marketing Posts of 2009
    Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following: How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing. more detailed look at the top 10 with links to each complete article is just below. Want to Attract and Retain Great Customers?
  • PWB MARKETING BLOG  |  FRIDAY, MARCH 16, 2012
    [Article, Blogger] Are You Pinterest-ed in Social Media? [Infographic]
    As a blogger, I can say that I have two images pinned from my blog, and those two pins have spread quickly to make Pinterest the fourth largest “search engine” traffic to my blog. I’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”.
  • PWB MARKETING BLOG  |  FRIDAY, MARCH 16, 2012
    [Article, Blogger] Are You Pinterest-ed in Social Media? [Infographic]
    As a blogger, I can say that I have two images pinned from my blog, and those two pins have spread quickly to make Pinterest the fourth largest “search engine” traffic to my blog. I’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Article, Blogger] Raising Your Content Curation to the Next Level
    Or, as Social Media Today blogger Jack Humphrey  would put it: So what is the secret sauce that makes people like Guy Kawasaki, Robert Scoble, or Mari Smith popular while most everyone else remains hidden? How many blog posts, videos and news articles are posted about your chosen topic everyday? In a word: Sources.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Article, Blogger] How to Do Great Marketing with (Almost) Zero Money
    Sign up for a blogging platform like  WordPress ,  Blogger  or  Typepad. Then write and publish articles. Embed your buyer keywords into your articles too. In our case, we turned a popular blog article,  7 Keys to Successful Lead Nurturing  into a very slick looking Cheat Sheet. They cannot buy booths at trade shows.
  • ENGAGE  |  TUESDAY, JUNE 21, 2011
    [Article, Blogger] How to Avoid Awkward Silence in Your Comment Section
    T here are a lot of lurkers on the web. You know, those people who visit websites, consume content, and move along. We’ve all done it. You’re probably doing it right now!) People may Retweet and Like your stuff, but they aren’t depositing their two cents in the comments section as often as we might like. Forget global, start local.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Article, Blogger] 9 Magnetic Headline Formulas to Grow CTR
    Offensive or controversial headlines can be a boon for bloggers. Explain how beneficial the article will be to their lives or livelihoods and they will feel foolish for not clicking the headline. 9. Despite a massive influx of interactive multimedia, writing still rules the web. Tell Them How To. How To __. Use Powerful Action Words.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Article, Blogger] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Digg - Digg is a social news website that allows members to submit and vote for articles. TypePad - TypePad is a free and paid blogging platform similar to Blogger.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Article, Blogger] 5 Reasons Why Deleting Your Blog Posts Is Stupid
    As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. If you're a regular blogger, you like understand and value the SEO benefits of blogging frequently. This 24-page ebook features tips and ticks from some of the world's best bloggers. Um.what?
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Article, Blogger] 7 Factors To Consider Before You Follow Someone On Twitter
    So in this article, as my aim has been with all of our Twitter for Business related posts thus far, I am sharing a how-to. Get all the articles via email. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?” The number of tweets that are promotional. 2.
  • HUBSPOT  |  MONDAY, MAY 3, 2010
    [Article, Blogger] Social Search: How to Use Social Media to Rank on Google
    When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). Late last year, Google launched real-time search into its algorithm. What do they like?
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Article, Blogger] 10 Big Marketing Stories That You Might Have Missed This Week
    23 Reasons To Add Video Blogging To Your Content Repertoire - If you have been thinking about video blogging, check out this article from Search Engine Journal. How To Create A [Good] Blogger Pitch - Bloggers can be a hard group of people to influence. Wow -- it's almost February. 10 Marketing Stories to Know This Week. 1.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 26, 2013
    [Article, Blogger] Integrated Marketing Tips from Todd Davison of Demand Frontier
    You can also generate content by leveraging the “friends” of your organization: executive and senior relationships, customers and clients, analysts, industry experts and bloggers and industry professionals. (Editor’s Note) Todd is one of the founders of Bulldog Solutions, who recently left to form DemandFrontier. All of this is bad.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Article, Blogger] The Top 20 Twitter Clients being Used in 2012
    Twitterfeed  is a utility that allows bloggers to “feed” their blog posts or other RSS content to Twitter, Facebook and other platforms thereby enabling publishers to reach a wider audience and while receiving real-time data. asked my 2,500 group members: What Twitter client do you use for business ? SproutSocial. Thanks! Echofon.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Article, Blogger] How to Write the Best Blog Post EVER
    Actionable - Whether they found the blog post through a search engine , an email, or a social network share, the core reason people click through to an article is to solve a problem. Urgent - Journalists write articles based on who, what, when, why, and how. As a blogger, answering the "why" isn't enough. That ends today.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 9, 2010
    [Article, Blogger] Blog tip #5: Burn your feed and distribute it widely
    Lets be honest; when we write blog articles we do so because we want people to read them. and in combination with other services such as Ping.fm , you can also announce new articles to Facebook, MySpace, and many more. Keep in mind that you want to hit "Next" in Feedburner before changing your feed address in Blogger!
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Article, Blogger] What Are Your Target Audience’s 5 Top Web Sites?
    What are your online reading habits, blogs, websites, articles, videos, podcasts? Blog this on Blogger. If you want to create content that engages readers, you have to know their online habits and interests. Yet how many of us scramble to post on a blog or upload a  video to YouTube without taking time to survey our target audience ?
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 3, 2010
    [Article, Blogger] Compelling Content: Pushing Readers’ Hot Buttons
    This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and  web pages. Blog this on Blogger. How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) The desire for control.
  • SAZBEAN  |  FRIDAY, JUNE 22, 2012
    [Article, Blogger] Set Up Social Media to Give You Great Post Ideas
    Finding articles and ideas for blog posts is an important skill for bloggers to master—and one that can now be leveraged through the power of social media. High-quality content is tweeted, liked, bookmarked, and shared around. Twitter. Even better, Twitter allows you to subscribe to other people’s Lists. News & Notes
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Article, Blogger] B2B Social Media Marketing -- Does It Work?
    Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger. What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? Why do my Bing adgroups show a DRAFT status? how do I set up for ecommerce tracking?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 4, 2013
    [Article, Blogger] The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013
    Not all of their plugins work well, and they don’t support any and every feature that a blogger needs, but 2012 saw them evolve as a major force in the world of WordPress plugins. This plugin analyzes your articles and recommends past articles that are similar to it. People spend longer time on your site if it loads fast.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Article, Blogger] Social Recruiting Leaders: 10 To Watch
    In the third in our series of Social Recruiting articles, I want to help speed you on your path to becoming a knowledgeable recruiter in the #socialrecruiting space. Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? andyheadworth. ianmcleary.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 22, 2010
    [Article, Blogger] 5 Most Popular Industrial Marketing Blog Posts from 2010
    December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. hope you’ll get some value and practical help from reading or rereading these articles. Read full article…. Read full article….
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 16, 2010
    [Article, Blogger] 3 Online Marketing Tasks: Get Found, Get Known, Get Clients
    Social sites, web, blog, articles, videos, etc. Blog this on Blogger. Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. Get Found, Get Known, Get Clients" width="110" height="110" />. Here’s my quick and easy end-of-year check up for your business. Seriously. What about you?
  • INBLURBS  |  WEDNESDAY, DECEMBER 15, 2010
    [Article, Blogger] Identify your buyer persona first, and then start marketing
    This article describes a few tips of identifying buyer personal first and use marketing strategies to generate business leads. Buyer personas are profiles on the distinct market segments (for example customers, prospects, mainstream media, bloggers) where you plan to reach and influence. Send article as PDF.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Article, Blogger] Savvy Speaks: Breaking Through the "Blogging Block"
    Here's what the Savvy Sisters do to break through bloggers block and keep the content coming: Jamie. Keep a list of post ideas and you will never have to worry about facing the terror of blogger's block again. If I'm truly stuck for writing an original blog post, I'll review the articles, Tweets, etc. Michele.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Article, Blogger] How to Be an Awesome Blog Commenter
    In some cases I read comments and think to myself, “Did this person even read the article?” For blog commenting it works best if you start out with a piece of positive feedback about the article. Follow up with more in-depth explanation or disagreement on one specific part of the article. Photo Credit: moonlightbulb.
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Article, Blogger] 10 Simple Strategies for Business Blog Content
    As a blogger, a great way to put together a powerful blog post is to compile popular industry statistics, images, videos, etc. into one article that makes it easily accessible for your readers. Think about other experts and leaders in your industry and approach them about contributing a guest article to your blog.
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Article, Blogger] Creative Marketing Ideas From 10 Great Thought Leaders
    He’s authored some of the best-regarded thought on search engine-friendly copywriting , frequently speaks on the topic, and yet advises new bloggers to avoid focusing too hard on the topic. Without the advances of bold thought leaders, there would be a lot fewer creative marketing ideas floating around. Gary Vaynerchuk -  @GaryVee. Real time.
  • WRITTENT  |  MONDAY, JULY 15, 2013
    [Article, Blogger] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
    Digital marketing agency Couch does a great job of spreading their Tweets out: To power up your content promotion efforts, delve into our blog article on the Best Twitter Scheduling Tools. 3. Include several ideas for content that will add value to their website, and a short description of the concepts you hope to cover in each article.
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Article, Blogger] 7 Real Marketing Interview Questions From HubSpot's CMO
    In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. My Interview Approach. Next Steps.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Article, Blogger] B2B Content Marketing: Do More Than Reinvent the Wheel
    As content marketers, we run the risk of reinventing the wheel if we continue to churn out the same kinds of blogs and articles that everyone else is writing. So you know how I spent a good chunk of the beginning of this article hating on “How-to” posts? Don’t get stuck reinventing the wheel with your content marketing! Period.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Article, Blogger] The Best Infographics of 2014 (So Far)
    The creator of this infographic, a Japanese blogger named Ryoko, curated all the information from this infographic from an article she read about whether beer or coffee makes you more creative. Humans have short attention spans and, let''s face it, the internet is cluttered. So scroll on and get inspired! content creation
  • HUBSPOT  |  THURSDAY, APRIL 18, 2013
    [Article, Blogger] Why I've Left the Media Business
    Some companies have a blogger or two; others are building full-fledged news organizations. Today is my first day as a marketing fellow at HubSpot. In my last job, I was the editor in chief of a technology news site called ReadWrite. In the end it was a pretty simple decision. But so far nobody has come up with anything. Why HubSpot?
  • B2B MEMES  |  FRIDAY, DECEMBER 10, 2010
    [Article, Blogger] Do You Need a Personal Ethics Statement?
    Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? In that statement, the writer discloses potential conflicts of interest and how he or she deals with them. Gahran recommends this approach to others. Why is it critical?
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Article, Blogger] 4 Content Marketing Goals for a Coach Website
    Blog this on Blogger. Content Marketing Tip: Use Ready-to-Publish Articles. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). This is just the home page.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 2, 2010
    [Article, Blogger] Blogging Services: Content Marketing for Coaches
    In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants. I’ve noticed my own blog writing has slipped from five days a week to four, but it’s better to provide quality posts you can use, rather than post every day.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Article, Blogger] How to Write the Worst Guest Blogging Pitch of All Time [Template]
    And we''re always thrilled to feature bloggers when they contribute thoughtful, original content that our amazing readers (ahem -- that''s you) would love. Feel free to use “blogger” “company name” or “INSERT NAME HERE” instead of the blog manager’s name. But that’s not always what we get. And these pitches? Ready? Brace yourself.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Article, Blogger] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    After the post received some unwanted attention, the group’s press officer, Nick Steiner, asked Hotham to take down the article, but Hotham refused. But a win is a win, and that’s great news for the blogger, right? Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks.
  • WRITTENT  |  THURSDAY, JUNE 13, 2013
    [Article, Blogger] 6 Experts’ Proven Tips for Creating a Successful Blog
    Or material they care about, but their target audience won’t (for example, a demographic mismatch where young bloggers make pop culture references that their target audience won’t understand or care about). WordPress.com and Blogger are good for getting started, but you want to have complete control of your content. 2. Good luck!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Article, Blogger] An inside look at innovation hot spots and how to get your idea noticed
    Dell  sponsored this article, but the opinions are my own and don’t necessarily represent Dell’s positions or strategies. Related Stories Five ideas to discover your marketing niche The next generation of bloggers is here. The tech start-up world is Jim Lussier’s playground … and it is one cool place. Mark : 50?
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2011
    [Article, Blogger] 5 Shortcuts for Creating Remarkable Content
    Write down your content ideas as you scan the articles in your RSS reader. The next time you have blogger's block , refer to your list of content ideas , and pick one to write about. 2. Even before you start writing your blog article or ebook, outline how you want to lay it out. Keep Up With Your RSS Feed. Outline Your Ideas.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Article, Blogger] When Press Releases Do (and Don't) Help Your Marketing
    According to an article by Search Engine Watch , there is tremendous synergy between SEO and PR -- and hey, we believe it, too. recent article quotes Matt Cutts of Google verifying that your SEO ranking in Google will not increase after a press release is posted. years ago. But how do you really get some attention with this tactic?
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Article, Blogger] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Digg - Digg is a social news website that allows members to submit and vote for articles. TypePad - TypePad is a free and paid blogging platform similar to Blogger.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Article, Blogger] 6 Essential Social Media Lessons From Top Executives
    He’s an avid blogger who uses his posts to help populate his other social feeds. Padmasree Warrior’s bio page doesn’t just contain her full bio, but also her latest blog posts and tweets, as well as a few featured articles about her. What can they teach us? Ready? 1) Kill Multiple Birds With One Stone. And guess what?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 4, 2013
    [Article, Blogger] Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013
    We’d like to share with you 5 great articles we read this week and shared on Twitter: From good to great: Why the key to success is in the data. The article includes tables with suggested messaging for call scripts. Thursday: Finally, on Thursday, a new blogger posted. Happy Friday Sales Prospecting Perspectives readers!
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Article, Blogger] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    The most popular frequency for blog posting is weekly (60% of bloggers). The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). And social media isn’t just about lead generation of course. Which U.S.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2011
    [Article, Blogger] 6 Brilliant Tips to Boost Blog Conversion
    Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. Could they be better aligned with the content of your specific blog articles? Take a look at your analytics to determine which blog articles are ranking well in search and still generating a lot of traffic.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 13, 2014
    [Article, Blogger] This is the week that was: B2B Marketing round up
    Article of the week. The blog still plays an important role in any marketer’s inbound strategy, but is every blogger the same? According to the Guardian this week there are four distinct style of blogger. All the best bits in the world of marketing. The Educator, The Observer, The Polemicist and The Magpie. Take note.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Article, Blogger] Do You Make These Mistakes When Writing Content for the Web?
    There is only a 16% chance someone will actually read your entire blog article. Formatting your articles appropriately is key to success at business blogging. Still, you need to avoid mistakes under review in this article at any cost. Your Next Steps to a SEO-Rich Blog Article. Staggering, isn’t it? The “Wall of Text”.
  • ENGAGE  |  TUESDAY, JANUARY 17, 2012
    [Article, Blogger] 10 Better Ideas Than Looking at a Top 10 List For Advice
    Identify the articles which are ranking for these terms and tweak them to more strongly target the keyphrase. Then, find opportunities in your own relevant content to link to these articles and consider sharing them in social media (if they are still relevant, of course). T op 10 lists are like new year’s resolutions. It’s a win-win.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Article, Blogger] Is Earned Media Becoming "Hacked" Media?
    Finally, earned media typically refers to the output of public relations -- articles placed in publications, commercial blogs, or analyst reports. Digital and social media kicked up quite a bit of dust when they first joyrode through marketers’ once-tidy offices. Significant Changes to Earned Media. Earned media is different. They did.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Article, Blogger] 87 More Vital Social Media Marketing Facts and Stats for 2012
    The two most popular blogging platforms are WordPress (used for 43% of all blogs) and Blogger (35%). The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). Should you include Pinterest in your mix? Increase use of video marketing? Marketing Pilgrim ). 2. But 3.1
  • WRITING ON THE WEB  |  MONDAY, AUGUST 30, 2010
    [Article, Blogger] Brain-Based Blogging: The 4 F’s of Action
    You’re reading the NY Times online , there’s a picture of food accompanying an article about food prices. Blog this on Blogger. How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. We feel, we act.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Article, Blogger] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. To learn how to ramp up your media and blogger relations efforts to get more coverage, check out this blog post.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 23, 2011
    [Article, Blogger] 2011 #Nifty50 Top Twitter Men
    Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).  Award-winning marketing and social media blogger.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Article, Blogger] 8 Guaranteed Ways to Increase Social Media Reach
    Share on Facebook" "Tweet This," etc.) to all of your content -- on individual blog articles, in email messages, on landing pages for ebook and webinar downloads, within the pages of your ebooks, etc. Find and follow other influential bloggers and retweet their content. But first things first. Add social sharing buttons (e.g.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2011
    [Article, Blogger] 7 Steps to an Even Better Business Blog
    They tell humans and search engines what your article is about when they see it in search results, on Twitter, on Facebook, on LinkedIn, or in email. The simpler your article, the more it will spread. 2. First, it tells search engines what that particular article is about. While blogging is important, it can also be challenging.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Article, Blogger] Marketing Automation Catching On Fire
    Very helpful article. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ?
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 23, 2010
    [Article, Blogger] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
    For example, share a great article about a topic of interest. Along with it, showcase an offer for a series of articles on the X Things you need to know to do it, or X Factors to consider when… The X number indicates the number of articles they’ll receive – or perhaps the resource is a white paper.   Articles
  • BIZNOLOGY  |  MONDAY, DECEMBER 23, 2013
    [Article, Blogger] Covering your bases: content marketing components
    Here are some great content ideas : Pull an article from your blog. Share your infographic with bloggers in your field to spread it around the Internet. Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Social Media. Blogging.
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Article, Blogger] 23 Awesome SEO Blogs Everyone Should Read
    SEOmoz Blog - SEOmoz has become the gold standard for SEO information and how-to articles. Its team of contributors offers an article per day to help expand your SEO knowledge. 2. aimClear - The aimClear blog includes articles about a wide range of search marketing topics, including SEO and PPC. Connect with HubSpot
  • B2B MEMES  |  SATURDAY, JANUARY 29, 2011
    [Article, Blogger] No Monopoly on Lousy Content
    Are content farms just convenient whipping boys for bloggers and mainstream media alike? In a New Yorker article on Darryl Issa , author Ryan Lizza describes how Issa’s spokesman, Kurt Bardella, manages the congressman’s image. Increasingly the Internet is a gigantic content farm. That’s just embarrassing. But let’s not fool ourselves.
  • B2BBLOGGERS  |  THURSDAY, JULY 22, 2010
    [Article, Blogger] Content Marketers: How to Think and Act Like a Publisher
    side note before jumping in: this is an introductory article intended to provide marketers some insight into the discipline and business of publishing. For blog articles, of course Twitter , Facebook , LinkedIn , but look for other niche destinations too – BusinessWeek Exchange is great for B2B. Get all the articles via email.
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