Biznology

JULY 26, 2016

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Why Influencer Marketing Is Faltering and How PR Can Save It.

PR 80

PR Web 2.0 Blogger Public Relations 80

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. Article Spinning and Article Directories.

Tactics 120

Tactics SEO B2B Marketing Planning 120

seo.co

DECEMBER 18, 2020

Did you know that your brand risks losing 22 percent of business if customers find just one negative article on the first page of the Google search results? If there are three or more negative articles, that number climbs to 59 percent. Press releases are a time-honored tool of public relations , and they can be used in this way.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing. Have you tried to get the attention of a journalist lately? It’s no wonder PR professionals are frustrated.

PR 135

PR Practices B2B Blogger 135

Sales Engine

APRIL 14, 2016

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In But we also have so many more media outlets now to work with including the bloggers.” They’re all becoming media that we’re interested in.”.

B2B 168

B2B Blogger Content Public Relations 168

Convince & Convert

APRIL 17, 2015

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. You can secure contributed articles for him on other websites, ask him to contribute to the blog on your own website, or offer him as a resource to journalists and bloggers that cover topics about which he is knowledgeable.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

Vision Edge Marketing

FEBRUARY 25, 2014

Before we jump into how to measure influence marketing, we’d like to respond to a question we’re frequently asked, “What is the difference between influencer marketing and public relations?” ” We’ll leave it to you to tweet with Chris on how you feel about this explanation!

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. You can also try “ submit article ” variations, if you want to place an article or blog post. This is a high value tab for public relations and should not be overlooked. It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. Jon Loomer is a blogger and podcaster whose website offers both articles and video tutorials on all things Facebook marketing. 29 of the Best Social Media Blogs. The Future Buzz.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

ClearVoice

OCTOBER 11, 2019

I’m not looking for influencers or bloggers. When I’m planning each issue and I look at all the pitches, I look to see where our experts would fit best in different articles. In “business of foodservice” articles, and in the section that deals with product reviews — we want as many experts in those sections as possible.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

EveryoneSocial

AUGUST 13, 2018

Next, thought leaders forged their way into the public relations and journalism arena, becoming the go-to sources for research, insight, and interpretation of the latest news and industry trends. For example, digital marketing master Neil Patel writes not only on his own site but is a guest on numerous publications.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. If you have some budget, you can hire english students, professional bloggers, etc. This article originally appeared on Forbes.com. Trust me, it ain’t pretty. to write for you. Even if the conversion is.2%, Photo Source.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

ClearVoice

OCTOBER 18, 2018

Don’t become a blogger or influencer because you want free stuff. I still work extremely hard to build and maintain relationships both with brands and with other members of the fashion and beauty blogger and influencer communities,” she explains. Well, that’s in public relations, even if she doesn’t currently work in the field.

Ethics 105

Ethics Blogger Copywriting Rules 105

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. Text-based articles are the foundation of almost every content marketing program,” he says. Variety = the Lifeblood of Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Talk about a jack of all trades! 1) Having NO Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. This article was originally published on HubSpot by Pete Caputa.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

NuSpark Consulting

AUGUST 22, 2013

We seek out online editors, bloggers, resource directories, review sites, and more, prioritize them on page rank and other factors that support their value, and get your firm listed, or “back linked” mostly via guest articles. . We are Public Relations Managers.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Great for: Podcasters, financial bloggers, freelance writers, vloggers and financial content marketers. Date: Mar.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

KoMarketing Associates

JULY 22, 2014

As content marketers, we run the risk of reinventing the wheel if we continue to churn out the same kinds of blogs and articles that everyone else is writing. So you know how I spent a good chunk of the beginning of this article hating on “How-to” posts? Comprehensive “How-to” Posts. Comprehensive “How-to” Posts. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. Your Turn In the spirit of inbound marketing, if you enjoyed this article or feel this view of the key components of inbound marketing warrants discussion, share it!

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Convince & Convert

AUGUST 20, 2013

Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. While there are other steps and tactics that help boost SEO, that’s fodder for another article! Pretty easy, right? Do keyword research. Want more detail on mastering Yoast and SEO?

SEO 159

SEO Keywords RSS Adwords 159

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Write an article about each. Attracting potential leads with ungated content.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

SmartBug Media

AUGUST 8, 2019

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area.

Press 85

Press Digital Asset Management PR Case Studies 85

Convince & Convert

MAY 8, 2012

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. According to an AdAge article , only one percent of fans on the biggest brand pages actually engage with the brand at all.

Communities 154

Communities Facebook Brand Identity Branding 154

Hinge Marketing

OCTOBER 17, 2019

It could be a news article that quotes one of your leaders or describes something you’ve done or it can be something as simple as a mention on social media. . It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. Benefits and Concerns of Earned Media. Be helpful.

Work Management 48

Work Management Marketing Management Service Media 48

The Effective Marketer

APRIL 6, 2011

Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

markempa

NOVEMBER 9, 2011

You can repurpose relevant content you’ve already created – this could be whitepapers, articles, and news releases. Use one of your public relations professionals or a freelance journalist to interview experts within your organization and write a blog post on their behalf.

Social Media 120

Social Media Work Management Peer-to-peer B2B 120

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. All the writers I know are experiencing an identity crisis. It comes with restrictions and a conflict of interest.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Hubspot

SEPTEMBER 27, 2010

Unfortunately, when it comes to public relations , a rushed pitch is likely to end up in journalists' and bloggers' trash cans. In this week's top inbound marketing article, Chris Brogan shares his best tips for improving your PR pitches and increasing their chances for survival. As marketers, we're all strapped for time.

Inbound Marketing 28

Inbound Marketing PR Paid Search Agency Press 28

Hubspot

MARCH 27, 2018

It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women. and was the Director of Public Relations for global fashion brand, Akademiks. Jade is the blogger behind The Life of a Working Girl , a contributing writer for We are Social Media , and the founder of #BizGalz.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. I think it’s worthwhile going back this this article if you haven’t read it before. Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 20, 2010

Sources for more info on this story are: Creativity Online article, F*ck Smaller. Marketing News article, Marketing Across the Americas (requires login). Sometimes going against established “best practices&# may pay off. Make the Logo Disappear. Marca del Gol post, Second Phase of Invisible Advertising (in spanish).

Work Management 100

Work Management Planning Marketing Management Advertisements 100