My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. The media may include any mass media outlets, such as newspaper, television, radio, and the Internet, and may include a variety of formats, such as news articles or shows, letters to the editor, editorials, and polls on television and the Internet.” That’s all well and good but it is not blogger outreach. MORE >>

Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Since our first foray into fully customizing a Blogger blog beyond the standard templates or pre-built templates, we've been exploring possibilities with other blogs and seeing how far we could push the functionality included in Blogger, but also trying to capitalize on Google's other free services. Why did we do it? And the result? MORE >>

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the  8 Marketing Strategy articles  you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic. So here are the 9 content marketing articles you shouldn’t miss… The Battle for Customer Attention. ve also created a  twitter list of these resources  and other influential bloggers that you can also subscribe to. It’s a big week here in the world of content marketing. MORE >>

Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Ochman's WhatNextBlog: She posted her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR. Lee Odden's Online Marketing Blog discusses How NOT to pitch a blogger. Um - maybe they just need to now how to reach out to bloggers. Paul Stamatiou : His Checklist for Public Relations People again highlights how people are misspelling blogger's names. On October 22, B.L MORE >>

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan. “Are you hoping to connect with bloggers and get the word out about your product or service?&# Like what? How Is PR Changing? Digg this! MORE >>