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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

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Unriddled: The Latest on Google's Location Tracking, Amazon Goes to the Movies, and More Tech News You Need

Hubspot

News From Google. Last week, a report from the Associated Press (AP) emerged revealing that Google has been tracking the location of Android and iOS device users -- even those who had Location History turned off. Here's what happened when I looked at what Google was tracking on me.). Amazon Goes to the Movies.

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BadTech Is the Next New Thing

Customer Experience Matrix

I’m referring to is the backlash against big tech firms – Google, Amazon, Apple, and above all Facebook – that have relentlessly expanded their influence on everyday life. The past month alone offers plenty of news to alarm consumers: Google tracks location even after users turn off Location Sharing.

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Innovations in Search and Social [July 2023]

QuanticMind

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Great googly moogly, that’s a lot of Google updates!

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How to explain the value of SEO to executives

Kevin Indig

GA4 has rolled out, and Google officially retired Universal Analytics - holy smokes! Google’s documentation is clunky. Picking the right one is a matter of company culture: some communicate in decks, others in written docs (usually Google Docs at tech companies). Because how could you? It’s complex!

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Should you block GPTbot?

Kevin Indig

Since then, I found more sites, like Amazon, blocking Chat GPT in their robots.txt. People use AI Chatbots like search engines because longtail searches on Google & Co still don’t yield good results. Google and Bing have the advantage of using their ranking signals to prioritize high-quality content for model training.