chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Martech

DECEMBER 9, 2022

billion expansion on the north side of its campus, adding over one million square feet spread over five floors — with a working rooftop farm. billion global shoppers in more than 60 countries powered by Commerce Cloud, as well as Marketing Cloud and Service Cloud data from retailers. It had previously touched down in Boston and Tokyo.

Trends 114

Trends eCommerce Mobile Marketing Terms and Conditions 114

Convert

DECEMBER 18, 2020

The History of eCommerce UX: Amazon & eBay. Amazon and eBay were two early entries into the world of eCommerce. Since online buying and selling was a novel concept back then, most of the effort went into explaining how these services worked. In later years, the pages became much more colorful and cluttered with content.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can certainly mean the difference between successful and potentially harmful influencer marketing.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Golden Spiral

APRIL 1, 2022

Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. The funnel is stretching, as customers dart in and out of the awareness/consideration/decision stages of the buying process. Sales may be sending more emails than marketers. The Impact of Marketing Automation on Marketing and Sales.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Moz

NOVEMBER 2, 2020

Buying local affects everything from mental and physical health, to emergency services access, diversity, democracy, and climate change. Share-worthy Buy Local statistics. Meanwhile, the last Civic Economics Prime Numbers report found that Amazon had displaced 62,000 shops and 900,000 retail jobs in just one year.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing AI 105

Marketing AI Tools Enterprise Management Work Management 105

Optinmonster

FEBRUARY 6, 2023

Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Customers who buy the template are most likely planning a wedding, and thus the target audience for the wedding planner’s services.

Examples 90

Examples Product Work Management Marketing Management 90

Mailmunch

MAY 28, 2021

For the rest of the day, you see advertisements for those jeans on social media, the websites you browse, and you even receive an email in your email inbox. Retargeting allows advertisers to serve ads to consumers who have demonstrated an interest in a product or service. You’ve just experienced retargeting in action.

Paid Content 59

Paid Content Top of Funnel Marketing Budget Work Management 59

Liveintent

NOVEMBER 1, 2018

Yes, marketers, brands, and customers are looking around them and realizing that nothing is the same as it once was. The advertising process has transformed, the buying process is now spread across channels, and the only way to truly understand it is by manipulating great works of fiction! Or the alien one. But rather – gasp! –

Mobile Advertising 54

Mobile Advertising Mobile Marketing Amazon Pricing 54

Heinz Marketing

OCTOBER 4, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Hubspot

NOVEMBER 13, 2019

For instance, on Amazon, you can find bundles that sell all of this equipment at once. However, you can also buy the equipment separately. If you do that, make sure you buy a cable that will connect your microphone and USB audio interface. Before you buy a new stand, make sure you have that adapter. Image Source.

Skype 97

Skype Tools Bundling Pricing 97

Optinmonster

FEBRUARY 12, 2024

Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. Second: Urgency also evokes loss aversion , more commonly known as the fear of missing out (FOMO) in marketing.

Urgency Marketing 75

Urgency Marketing Conversion Lock-In Conversion Rate 75

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), They have worked with leading brands such as Amazon, Airbnb and Uber. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Convert

OCTOBER 25, 2022

Do you ever wonder why companies like Netflix, Google, Amazon, and Booking.com make a killing from experimentation but when you tried it at your company, it fell flat like an anvil in water? ’’ Especially when you’ve paid 6 figures for your testing tool. Or maybe it didn’t turn out that bad. The sentiment that.

Paid Search Agency 59

Paid Search Agency Tips Training Advertising Agencies 59

Single Grain

APRIL 10, 2020

After noticing that a number of brands have been doing their part to assist in whatever way they can, we wanted to further help this act of compassion by publishing an alphabetical list of the tech and marketing companies that are giving away free software, courses, tools, services, ad credits and grants during the COVID-19 outbreak.

Enterprise Management 128

Enterprise Management Work Management Paid Search Agency Marketing Management 128

Outgrow

APRIL 4, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Dame Til Wykes for our monthly podcast – ‘ Marketer of the Month ’! Saksham Sharda: And the last question is your favorite online Netflix or Amazon show? But you can market them somehow as helping with your well-being. About our guest: Prof.

Work Management 52

Work Management Marketing Management Ethics Planning 52

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. This article dives into the must-have qualities of a top-notch performance marketing agency that have been around for 10+ years. What are Performance Marketing Agencies? But let’s be real: doing everything often means excelling at nothing.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Paid Content 52

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Video content also has exceptional shareability. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Hubspot

MARCH 8, 2011

Only One Winner in Most Markets - In industries formed prior to the internet, oligopolies naturally formed where there is a market leader holding 20% marketshare, a 2nd place competitor having 18% or so, a 3rd having 15%, etc. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon.

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Oktopost

JANUARY 17, 2024

Even today, 43% of content marketers need help to develop consistency with measurements. Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. Invite them to sign up for your mailing list or webinar or become a social media follower.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. This article dives into the must-have qualities of a top-notch performance marketing agency. What are Performance Marketing Agencies? This isn’t a new concept to the marketing landscape; it’s a refined one. Let’s dive in.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Pam Didner

APRIL 16, 2021

What are the trends that we, as marketers, need to be aware of to proactively prepare for the post-Covid marketing era and the transition period? Here are the five trends that marketers need to be aware of to plan and adjust accordingly. If you are event marketers, just get ready!! Content is still king.

Trends 96

Trends Planning Paid Search Agency Work Management 96

Biznology

MAY 19, 2020

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. Those big company conferences are just a discretionary use of marketing funds that brings the big company publicity and makes customers happy and possibly more loyal. Maybe focus on content marketing and SEO.

Trade Show 104

Trade Show Personalization B2B Amazon 104

Hubspot

NOVEMBER 21, 2018

Identify the buying center and personas. Create content. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? Pick a sales strategy.

Sales Management 96

Sales Management Paid Content Top of Funnel Lead Ranking 96

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? Content may be presented live or may be recorded. Marketers are reluctant to attend large gatherings.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

SendX

SEPTEMBER 8, 2020

To get your name added in this list do fill up this form with your details. You'll get an email as soon as it's added. SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. Turn your social media into social marketing. Deal - Free Digital Marketing Consultation

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Moz

OCTOBER 12, 2020

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? It's enough to make any search expert feel like it's impossible to win. The state of our industry. SEO is dead.” Far from it.

Paid Search Agency 66

Paid Search Agency Budget Programs Barriers Lead Ranking 66

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Golden Spiral

APRIL 16, 2019

He has built a career around human-focused marketing. What first defined your marketing journey? In addition, they had to be semi-cool graphics, because our target market — teens and college kids — wouldn’t come to something that wasn’t semi-cool or better. And it’s the mistake of so many marketers.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

BuzzSumo

DECEMBER 18, 2017

Business to business content (B2B) is often overshadowed by consumer content that gets millions of views and shares. We felt it was time to bring it out of the shadows, to celebrate the best B2B content of 2017 and to learn about engaging business audiences. Creating business content is complex. Future trends. Leadership.

B2B 111

B2B Case Studies Case Study Business 111

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91