Remove aging websites
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A B2B Website in the Age of COVID-19

BOP Design

In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. Read more: Easy tips to close website leads.

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How to Add Age Verification to Websites in Under 10 Minutes

Optinmonster

Does your site contain adult products or content requiring an age verification popup? Many age verification services can be time-consuming and expensive for what they deliver. That’s why, today, we’re going to show you how to use OptinMonster to create your own age verification popup in less than 10 minutes.

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The Importance of a Content-Driven Website in the Age of Value-Based Care

Content Standard

The content-driven website is painfully rare in the world of hospitals. I’m not going to name names, but despite being award-winning facilities with great reputations in their communities, they’re admittedly weak when it comes to using their website content to provide value for their patients. Focus on need.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. Just because a website is easy on the eye doesn’t mean it’s an effective one. You can take the lead from there.

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12 Fascinating Facts About Global Internet Use in 2021

Webbiquity

81% of all people on earth are under the age of 50. 97% of global Internet users aged 16 to 64 own a smartphone. 88% are under the age of 50. Internet users aged 16 to 64, globally, spend an average of nearly seven hours per day online ( three hours 40 minutes of mobile access, three hours 16 minutes desktop).

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Celebrity influencers are a turnoff for some consumers

Martech

Older customers are more likely to be put off by these endorsements (only 13% of those aged 35 and up care about them). Age matters. The percentage of consumers put off by celebrity and influencer endorsements grew steadily with age in the Storyblok sample. But those valuable 45+ customers favor websites over mobile by 20%.

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Marketing to the 50+ crowd: A booming opportunity

Martech

The joke leans on an aging, coupon-clipping stereotype that should be retired. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security. Repackage seniority As my colleague noted, baby boomers prefer not to be reminded of their age.