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Harmonizing the Old and New: The Dynamics of Radio Advertising in the Digital Era

Stevens & Tate

However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

By using natural language processing, chatbots can provide clients with quick and (usually) accurate responses to their questions and concerns. This trend is driven by the increasing availability of eCommerce shopping options on the whole, as well as the growing use of technology in the B2B buying process.

eCommerce 274
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Embracing Disruptive Tech: Insights for Marketers from CES

Digilant

The Demand for Supply-Side Transparency and Premium Curation Throughout the conference, there was an emphasis on the growing need to refine the sell-side process of digital advertising. While broadcast TV was previously the golden channel for advertising during sports events, changing consumer habits are altering this landscape.

Cable 59
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

public broadcast models. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. But it’s really more about being a voice as part of that consideration process.

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Super Bowl commercials and strategies to watch for

Martech

“The NFL’s ability to maintain and expand its audience through streaming platforms reaffirms that the appeal of football goes beyond the medium through which it is delivered,” said Andrade.” Fans’ loyalty to the NFL implies that the medium — whether traditional broadcast or streaming — is secondary to the game itself.”

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18 Quotes About Podcasting for Business Professionals

Zoominfo

As with any popular new medium, businesses are jumping on the podcast bandwagon. Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. You need to invite us in, and the way you do that is by bringing us all along with your thought process.

Business 223
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18 Quotes About Podcasting for Business Professionals

Zoominfo

[Related Reading] Key Takeaways from “Talk Data to Me,” Season 1 Podcast Quotes to Inspire You As with any popular new medium, businesses are jumping on the podcast bandwagon. There are lots of funny comedians and broadcasters dominating the space. But simply having a podcast offers little benefit to your business.

Business 100