G2M Solutions

JUNE 29, 2020

This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. He's the founder of The Coin Offering , an educational site focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast. At HubSpot, blogging is our primary source of traffic.

Lead Scoring 77

Lead Scoring Lead Ranking Google Hubspot 77

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. What is Customer Acquisition? That’s where customer acquisition comes in! Sounds like a dream come true, right? Let’s get started!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Biznology

JULY 12, 2018

You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a blogger at Biznology and Target Marketing Magazine.

Trends 141

Trends B2B Marketing B to B BtoB 141

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging. There are a whole host of factors that impact the chance of a piece of content ranking for any given search term.

Training 214

Training Planning Work Management Marketing Management 214

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Optinmonster

MARCH 30, 2024

Related Content: How to Use Social Proof & FOMO Marketing for Monster Growth Use Social Proof to Build Customer Trust Savvy consumers are often unwilling to trust marketers over honest real experiences from actual customers who have used the product. times increase in purchase intent after seeing promotional content from influencers.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

ANNUITAS

MARCH 4, 2020

Essentially, Growth Marketing is often defined as marketing for customer acquisition + customer retention. A get-rich-quick scheme if you will,” comments blogger Neil Patel. And demand generation is often tied to creating a new customer only. People often perceive it as a one-stop shop.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Webbiquity

MAY 25, 2021

Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. It’s got a bit of a stigma around the adult content today but I think it has potential life and it’s going to grow beyond that. It’s not where I want to see that content.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Huptech Web

JANUARY 4, 2024

Main Metrics To Measure Performance Marketing Cost Pеr Acquisition (CPA) – CPA measures thе cost incurred by the advertiser for acquiring a customеr. Key metrics include Cost Per Click (CPC), Convеrsion Ratе, and Cost Pеr Acquisition (CPA). It mеasurеs thе avеragе cost of acquiring a nеw customеr through markеting еfforts.

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

LeadSquared

DECEMBER 11, 2018

Digital marketing and online visibility tool SEMrush has come out with a great opportunity for content marketers across India to showcase their expertise in the industry. The contest will receive entries from the best agencies, bloggers and marketers across India. Content Strategy & Content Marketing. Data Analytics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 52

Buzz Marketing for Technology

MARCH 12, 2007

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger 100

Blogger Copyright Buzz Privacy 100

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. BuzzSumo brings together content sharing analytics and influencer identification into one simple dashboard. BuzzSumo is particularly useful for content marketers. TweetReach.

Tools 92

Tools Blogger Demographics Social Media 92

Brandpoint

APRIL 16, 2019

After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

LeadSquared

DECEMBER 12, 2018

Digital marketing and online visibility tool SEMrush has come out with a great opportunity for content marketers across India to showcase their expertise in the industry. The contest will receive entries from the best agencies, bloggers and marketers across India. Content Strategy & Content Marketing. Data Analytics.

Advertising Agencies 51

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 51

SmartBug Media

AUGUST 28, 2020

This is especially true for the front-facing service elements of the SaaS model—the help desk providers, guest bloggers, marketers, content writers, and creative teams—that support the service that SaaS provides. Content marketing is key when it comes to building your brand, attracting website traffic, and generating qualified leads.

Software 119

Software Lead Ranking Paid Search Agency Planning 119

ClickZ

OCTOBER 23, 2020

Achieving greater audience engagement, materializing customer acquisition, and sales growth are some of the most common goals for all organizations. The result: Haymarket Media is now able to focus on generating more content and curate a better customer experience. Case Study: Haymarket Media. Taking a look at Maropost set up.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. We add more information to our content to make it better and more relevant. Ready to hear how we did it?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. Thin Content Sites. Link Exchanges/Reciprocal Linking.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Exo B2B

OCTOBER 10, 2023

Among the big names were Ann Handley (Content), Michael Brenner (Content), Joe Pulizzi (Content), Lee Odden (Influence), Mark Schaefer (Marketing Rebellion), Pam Didner (ROI), Carlos Hidalgo ( Customer Journey), Andy Crestodina (SEO), April Dunford (Positioning) and many more, but not B2B Barbie.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Blogging does way more than populate your website with content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

JUNE 6, 2017

How much digital content do you consume on a daily basis? Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service? Sponsored posts serve as a less labor-intensive way for brands to work with influencers -- bloggers in particular.

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

Vision Edge Marketing

FEBRUARY 25, 2014

The purpose of this strategy is to help with customer acquisition (number and/or rate) and rate of product adoption. The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.”

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Biznology

JULY 26, 2016

Dan York reports on Verizon ’s acquisition of Yahoo!, technologies , including content syndication, online collaboration, blogging, and consumer generated media. Prior to this role, she was the Senior VP, Digital Content, leading the company’s digital and broadcast content teams and the global research team for Cision’s media database.

PR 80

PR Web 2.0 Blogger Public Relations 80

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. It’s the same across all marketing disciplines, not just content marketing performance. These days content marketing makes up a large part of that 60 percent. The good news?

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Martech Advisor

APRIL 3, 2020

Affiliate marketing is a model where brands partner with bloggers, influencers, publishers or other brands to promote their products or services in exchange for commission. By strategically partnering with a top coupon site, they increased their average order value and conversion rates—all while keeping their cost per acquisition low.

Lead Ranking 63

Lead Ranking ROI Top of Funnel Sales Qualified Leads 63

Onalytica B2B

APRIL 11, 2017

Content marketing is also a long game. You’ll need the right influencers, compelling prize giveaways, and budget to split between ads and influencer acquisition. Influencers & Content. Content, paid or otherwise, must catch the ears and open the eyes of your target audience quickly and effectively to maximise conversions.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Writing on the Web

OCTOBER 14, 2015

cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods. Affiliate – Similar to a sponsorship, affiliates can write content for your blog, but typically an affiliation will be a product recommendation, promotion or referral, and payment is commission based on referral sales.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Convince & Convert

MARCH 23, 2015

A shorter free trial will create a sense of urgency for your prospects to actually use your product, and it’ll reduce customer acquisition costs because your sales cycle time will be cut down. Provide Exclusive Content. Content works to your advantage in a number of ways.

Peer-to-peer 159

Peer-to-peer B2B Top of Funnel Urgency Marketing 159

SmartBug Media

MARCH 8, 2022

Here are our top 8 women in marketing you need to follow and connect with this 2022: Ann Handley - The QUEEN of content marketing. World's first Chief Content Officer. Recognized by ForbesWoman as one of the top 20 women bloggers. First person ever inducted into CMI’s Content Marketing Hall of Fame. Michaela Alexis.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Webbiquity

FEBRUARY 25, 2016

Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Sometimes, creating contagious (viral) content isn’t enough. Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. Crafting the Right Case Study.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

KoMarketing Associates

APRIL 30, 2012

As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition. Significance and reach of contributing writers, bloggers, and site network as possible to identify. Link-Specific Metrics.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

Contently

NOVEMBER 18, 2016

I spoke with him about martech’s automated future, where content fits into the marketing stack, and what marketers get wrong about martech. If I’m looking from a content marketing perspective, you have to think strategically about, “Okay, which keywords do I want to dominate in search engine results?

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

B2B Marketing Traction

SEPTEMBER 18, 2015

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. One had a product development niche that was reflected in its branding and social media content. The other was a larger brand that had grown through acquisition.

Social Media 100

Social Media Positioning Social Marketing Media 100